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中国の旅行・観光業

Travel and Tourism in China to 2020

発行 Canadean 商品コード 340499
出版日 ページ情報 英文 113 Pages
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中国の旅行・観光業 Travel and Tourism in China to 2020
出版日: 2016年07月31日 ページ情報: 英文 113 Pages
概要

中国国内居住者による観光業は大きな成長を記録していますが、海外からの訪問者数の伸びはいまひとつとなっています。2014年における海外への渡航者数は1億790万人と、はじめて1億人を超えました。

当レポートでは、中国の旅行・観光業の最新動向について調査し、国内旅行、インバウンドツーリズム、アウトバウンドツーリズム、航空業、ホテル業、レンタカー産業の主要動向、旅行者数・利用者数、業界収益、旅行者による支出額、滞在・利用日数などの各種データなどを詳細に渡ってまとめています。

エグゼクティブサマリー

イントロダクション

旅行・観光業

国内旅行

  • 市場サマリー・主な発展動向
  • 国内旅行支出の推移と予測
  • 国内旅行:目的・シーズン・平均日数

インバウンドツーリズム

  • 市場サマリー・主な発展動向
  • インバウンドツーリズムによる支出の推移と予測
  • 主要10カ国からの旅行者数
  • 旅行者数:目的・移動手段別
  • 滞在日数

アウトバウンドツーリズム

  • 市場サマリー・主な発展動向
  • アウトバウンドツーリズムによる支出の推移と予測
  • 主要10カ国への旅行者数
  • 旅行者数:目的・移動手段別
  • 滞在日数

航空業

  • 市場サマリー・主な発展動向
  • 収益・販売座席数
  • 航空業 (ローコスト):座席総数・販売座席数・座席利用率
  • 航空業 (ローコスト):総収益・顧客ひとりあたりの収益
  • 航空業 (ローコスト):収益/旅客キロ・座席キロ
  • 航空業 (フルサービス):座席総数・販売座席数・座席利用率
  • 航空業 (フルサービス):総収益・顧客ひとりあたりの収益
  • 航空業 (フルサービス):収益/旅客キロ・座席キロ
  • 航空業 (チャーター):座席総数・販売座席数・座席利用率
  • 航空業 (チャーター):総収益・顧客ひとりあたりの収益
  • 航空業 (チャーター):収益/旅客キロ・座席キロ
  • 競合環境

ホテル

  • 市場サマリー・主な発展動向
  • 収益・販売可能客室数・客室あたりの収益
  • 低予算ホテル:収益・客室利用率・販売可能客室数・販売客室数
  • 低予算ホテル:客室あたりの収益・販売客室あたりの収益
  • 低予算ホテル:顧客タイプ別収益・顧客タイプ別顧客数
  • 中級ホテル:収益・客室利用率・販売可能客室数・販売客室数
  • 中級ホテル:客室あたりの収益・販売客室あたりの収益
  • 中級ホテル:顧客タイプ別収益・顧客タイプ別顧客数
  • 高級ホテル:収益・客室利用率・販売可能客室数・販売客室数
  • 高級ホテル:客室あたりの収益・販売客室あたりの収益
  • 高級ホテル:顧客タイプ別収益・顧客タイプ別顧客数
  • 超高級ホテル:収益・客室利用率・販売可能客室数・販売客室数
  • 超高級ホテル:客室あたりの収益・販売客室あたりの収益
  • 超高級ホテル:顧客タイプ別収益・顧客タイプ別顧客数
  • 競合環境

レンタカー

  • 市場規模
  • 市場規模:レンタルタイプ・ロケーション・1日あたりの平均収益
  • フリートサイズ・レンタル日数・市場稼働率
  • 旅行仲介業
  • 旅行仲介業の市場規模
  • 旅行仲介業のオンライン収益・インストア収益:プロバイダー別

空港プロファイル

市場データ

  • 国内旅行
  • インバウンドツーリズム
  • アウトバウンドツーリズム
  • 航空業
  • ホテル
  • レンタカー
  • 旅行仲介業
  • 旅行者支出額および諸経費
  • 業界非雇用者数

付録

  • 定義

図表

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目次
Product Code: TT0329MR

Summary

An expanding economy and low unemployment rate (4.05% in 2015, according to IMF) continued to encourage the growth of domestic and outbound tourism in 2015. This strong growth is likely to continue over the forecast period. China's inbound tourism recorded 2.3% growth in 2015, which can be largely attributed to the Chinese tourism board's promotional campaigns.

Key Findings

  • Both domestic and outbound tourism demonstrated strong growth in 2015, putting an end to the fears that the less rapidly growing economy will discourage Chinese from taking more trips. Domestic trips totaled 2.1 million in 2015, up by 9.9%, while international departures expanded by 12%. Moreover, in terms of expenditure, domestic and outbound tourism recorded double digit growth; China's strong currency played a significant role in driving outbound tourism. Inbound trips also recorded growth of 2.3% in 2015, totaling 56.9 million, driven by China tourism board's promotional campaigns such as 'Visit Beijing'. However, arrivals from Japan, one of its key source markets, have been declining since 2013 largely due to the appreciation of China's currency against the Japanese yen. Over the forecast period (2016-2020), inbound trips are projected to grow at a CAGR of 4.3%, reaching 70.4 million in 2020. Business is the main purpose of inbound travel. Outbound trips are expected to increase from 120.1 million in 2015 to 177.4 million in 2020
  • Trips to South Korea, which have been rising consecutively over the past few years, declined by -7% in 2015 due to the outbreak of Middle East respiratory syndrome in the country. Chinese arrivals to Japan grew strongly by 114% in 2015, driven by appreciation of the yuan against the yen. Furthermore, MERS in Korea proved an advantage for Japan. After a decline in 2014 due to political turmoil, Chinese arrivals to Thailand rebounded with 71% growth in 2015. Thailand's promotional efforts also supported this growth
  • Room supply grew by 3% in 2015, supported by an increase in both domestic and international visitors. The growing presence of Fortune 500 companies in the area and increased connectivity on international routes is attracting international tourists. There are 11 new luxury hotels projected to open in 2016-2017

Canadean's report - Travel and Tourism in China to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire Chinese Travel and Tourism sector
  • Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to China's Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct promotional efforts on the most promising markets by identifying the key source and destination countries

Table of Contents

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

  • Market summary and key developments in Chinese domestic tourism market
  • Historical and projected figures for domestic trips and domestic expenditure in China
  • Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

  • Market summary and key developments in Chinese inbound tourism market
  • Historical and projected figures for inbound trips and inbound expenditure in China
  • Tourist arrivals from top 10 countries to China
  • Inbound trips-trips by purpose of visit and mode of transport
  • Inbound trips-average length of trip and overnight stays

Outbound Tourism

  • Market summary and key developments in Chinese outbound tourism market
  • Historical and projected figures for outbound trips and outbound expenditure in China
  • Tourist departures to top 10 countries from China
  • Outbound trips-trips by purpose of visit and mode of transport
  • Outbound trips-average length of trip and overnight stays

Airlines

  • Market summary and key developments in Chinese airlines industry
  • Revenues and seats sold in Chinese airlines market
  • Low cost airlines in China-seats available, seats sold and load factor
  • Low cost airlines in China-total revenue and revenue per customer
  • Low cost airlines in China-revenue generating passenger kilometers versus kilometers available
  • Full service airlines in China-seats available, seats sold and load factor
  • Full service airlines in China-total revenue and revenue per customer
  • Full service airlines in China-revenue generating passenger kilometers versus kilometers available
  • Charter airlines in China-seats available, seats sold and load factor
  • Charter airlines in China-total revenue and revenue per customer
  • Charter airlines in China-revenue generating passenger kilometers versus kilometers available
  • Competitive landscape

Hotels

  • Market summary and key developments in Chinese hotel industry
  • Revenues, room nights available and revenue per available room in Chinese hotel industry
  • Hotel establishments by category and available hotel rooms by category in China
  • Budget hotels in China-revenues, room occupancy rates, room nights available and room nights occupied
  • Budget hotels in China-revenue per available room and revenue per occupied room
  • Budget hotels in China-revenue by customer type and guests by customer type
  • Midscale hotels in China-revenues, room occupancy rates, room nights available and room nights occupied
  • Midscale hotels in China-revenue per available room and revenue per occupied room
  • Midscale hotels in China-revenue by customer type and guests by customer type
  • Upscale hotels in China-revenues, room occupancy rates, room nights available and room nights occupied
  • Upscale hotels in China-revenue per available room and revenue per occupied room
  • Upscale hotels in China-revenue by customer type and guests by customer type
  • Luxury hotels in China-revenues, room occupancy rates, room nights available and room nights occupied
  • Luxury hotels in China-revenue per available room and revenue per occupied room
  • Luxury hotels in China-revenue by customer type and guests by customer type
  • Competitive Landscape

Car Rental

  • Market value of car rental industry in China
  • Car rental value in China by rental type and location, and average revenue per day
  • Car rental in China-fleet size, rental days and market utilization rate

Travel Intermediaries

  • Market value of travel intermediaries industry in China
  • Travel intermediaries' online revenues and in-store revenues by provider

Airport Profiles

Market Data

  • Domestic tourism
  • Inbound tourism
  • Outbound tourism
  • Airlines
  • Hotels
  • Car rental
  • Travel intermediaries
  • Tourism output
  • Tourism employment

Appendix

  • Travel and tourism sector definitions

List of Tables

  • Table 1: Domestic Trips - Overnight Stays, 2010-2020
  • Table 2: Average Length of Domestic Trip, 2010-2020
  • Table 3: Tourist Arrivals from Top 10 Countries, 2010-2020
  • Table 4: Inbound Trips - Overnight Stays, 2010-2020
  • Table 5: Average Length of Inbound Trip, 2010-2020
  • Table 6: Tourist Departures to Top 10 Countries, 2010-2020
  • Table 7: Outbound Trips - Overnight Stays, 2010-2020
  • Table 8: Average Length of Outbound Trip, 2010-2020
  • Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010-2020
  • Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010-2020
  • Table 11: Seats Available Full Service Airlines and Load Factor, 2010-2020
  • Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010-2020
  • Table 13: Seats Available Charter Airlines and Load Factor, 2010-2020
  • Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010-2020
  • Table 15: Budget Hotels, Room Occupancy Rates (%)
  • Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
  • Table 17: Midscale Hotels, Room Occupancy Rates (%)
  • Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
  • Table 19: Upscale Hotels, Room Occupancy Rates (%)
  • Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
  • Table 21: Luxury Hotels, Room Occupancy Rates (%)
  • Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
  • Table 23: Top 10 Hotels (Volume), 2015
  • Table 24: Car Rentals: Average Revenue per Day, 2010-2020
  • Table 25: Car Market Utilization Rate(%), 2010-2020
  • Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010-2020
  • Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010-2020
  • Table 28: Number of Domestic Trips by Purpose, 2011-2020
  • Table 29: Domestic Trips - Overnight Stays, 2011-2020
  • Table 30: Total Domestic Tourism Expenditure by Category, 2011-2020
  • Table 31: Average Expenditure per Domestic Tourist by Category, 2011-2020
  • Table 32: International Arrivals by Region, 2011-2020
  • Table 33: International Arrivals by Purpose of Visit, 2011-2020
  • Table 34: International Arrivals by Mode of Transport, 2011-2020
  • Table 35: Inbound Trips - Overnight Stays, 2011-2020
  • Table 36: Total Inbound Tourism Expenditure by Category, 2011-2020
  • Table 37: Average Expenditure per Inbound Tourist by Category, 2011-2020
  • Table 38: International Departures by Region, 2011-2020
  • Table 39: International Departures by Purpose of Visit, 2011-2020
  • Table 40: International Departures by Mode of Transport, 2011-2020
  • Table 41: Outbound Trips - Overnight Stays, 2011-2020
  • Table 42: Total Outbound Tourism Expenditure by Category, 2011-2020
  • Table 43: Average Expenditure per Outbound Tourist by Category, 2011-2020
  • Table 44: Seats Available by Airline Type, 2011-2020
  • Table 45: Seats Sold by Airline Type - Business Travel, 2011-2020
  • Table 46: Seats Sold by Airline Type - Leisure Travel, 2011-2020
  • Table 47: Load Factor by Airline Type (%), 2011-2020
  • Table 48: Passenger Kilometers Available by Airline Type, 2011-2020
  • Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011-2020
  • Table 50: Revenue per Passenger by Airline Type, 2011-2020
  • Table 51: Total Revenue by Airline Type, 2011-2020
  • Table 52: Establishments by Hotel Category, 2011-2020
  • Table 53: Available Hotel Rooms by Hotel Category, 2011-2020
  • Table 54: Room Occupancy Rate by Hotel Category (%), 2011-2020
  • Table 55: Room Nights Available by Hotel Category, 2011-2020
  • Table 56: Room Nights Occupied by Hotel Category, 2011-2020
  • Table 57: Average Revenue per Available Room by Hotel Category, 2011-2020
  • Table 58: Revenue per Occupied Room by Hotel Category, 2011-2020
  • Table 59: Total Revenue Per Available Room by Hotel Category, 2011-2020
  • Table 60: Total Revenue by Hotel Category and Customer Type, 2011-2020
  • Table 61: Guests by Hotel Category and Customer Type, 2011-2020
  • Table 62: Car Rental - Market Value by Customer Type and Rental Location, 2011-2020
  • Table 63: Car Rental - Fleet Size, 2011-2020
  • Table 64: Car Rental Occasions, 2011-2020
  • Table 65: Car Rental Days, 2011-2020
  • Table 66: Car Rental - Average Rental Length, 2011-2020
  • Table 67: Car Rental - Market Utilization Rate (%), 2011-2020
  • Table 68: Car Rental - Average Revenue per Day, 2011-2020
  • Table 69: Travel Intermediaries Market Value by Product Type, 2011-2020
  • Table 70: Travel Intermediaries Online Revenues by Provider, 2011-2020
  • Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011-2020
  • Table 72: Travel Intermediaries In-store Revenues by Provider, 2011-2020
  • Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011-2020
  • Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011-2020
  • Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011-2020
  • Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011-2020
  • Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011-2020
  • Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011-2020
  • Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011-2020
  • Table 80: Total Tourism Output by Category, 2011-2020
  • Table 81: Direct Tourism Output by Category, 2011-2020
  • Table 82: Indirect Tourism Output by Category, 2011-2020
  • Table 83: Total Tourism Output Generated per Employee by Category, 2011-2020
  • Table 84: Direct Tourism Output Generated per Employee by Category, 2011-2020
  • Table 85: Indirect Tourism Output Generated per Employee by Category, 2011-2020
  • Table 86: Total Tourism Employment by Category, 2011-2020
  • Table 87: Direct Tourism Employment by Category, 2011-2020
  • Table 88: Indirect Tourism Employment by Category, 2011-2020
  • Table 89: Average Salary per Employee by Category, 2011-2020
  • Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011-202

List of Figures

  • Figure 1: Domestic trips, 2010-2020
  • Figure 2: Domestic expenditure, 2010-2020
  • Figure 3: Domestic Tourism by Purpose of Visit, 2010-2020
  • Figure 4: Number of Trips by Season - Domestic and Outbound, 2015
  • Figure 7: Inbound Trips, 2010-2020
  • Figure 8: Inbound Expenditure, 2010-2020
  • Figure 9: Inbound Tourism by Purpose of Visit, 2010-2020
  • Figure 10: International Arrivals by Mode of Transport, 2010-2020
  • Figure 11: Outbound Trips, 2010-2020
  • Figure 12: Outbound Expenditure, 2010-2020
  • Figure 13: Outbound Trips by Purpose of Visit, 2010-2020
  • Figure 14: International Departures by Mode of Transport, 2010-2020
  • Figure 15: Revenues of Airlines Industry, 2010-2020
  • Figure 16: Seats Sold in Airlines Industry, 2010-2020
  • Figure 17: Seats Sold by Low Cost Airlines
  • Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines
  • Figure 19: Seats Sold by Full Service Airlines
  • Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines
  • Figure 21: Seats Sold by Charter Airlines
  • Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines
  • Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
  • Figure 24: Revenues of Hotel Industry, 2010-2020
  • Figure 25: Room Nights Available and Revenue per Available Room, 2010-2020
  • Figure 26: Hotel Establishments by Category, 2010-2020
  • Figure 27: Available Hotel Rooms by Category, 2010-2020
  • Figure 28: Total Hotel Revenue, Budget Hotels, 2010-2020
  • Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
  • Figure 30: Budget Hotel Revenue by Customer Type (%), 2015
  • Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015
  • Figure 32: Total Hotel Revenue, Midscale Hotels, 2010-2020
  • Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
  • Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015
  • Figure 35: Midscale Hotel Number by Customer Type (%), 2015
  • Figure 36: Total Hotel Revenue, Upscale Hotels, 2010-2020
  • Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
  • Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015
  • Figure 39: Upscale Hotel Number by Customer Type (%), 2015
  • Figure 40: Total Hotel Revenue, Luxury Hotels, 2010-2020
  • Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010-2020
  • Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015
  • Figure 43: Luxury Hotel Number by Customer Type (%), 2015
  • Figure 44: Market Value of Car Rental Industry, 2010-2020
  • Figure 45: Car Rental Value by Rental Type and Location, 2010-2020
  • Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010-2020
  • Figure 47: Market Value of Travel Intermediaries Industry, 2010-2020
  • Figure 48: Travel Intermediaries Online Revenues by Provider, 2010-2020
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