表紙
市場調査レポート

ビールのベトナム市場の分析

Vietnam Beer Market Insights Report 2015

発行 Canadean 商品コード 339520
出版日 ページ情報 英文 106 Pages
即納可能
価格
本日の銀行送金レート: 1USD=106.02円で換算しております。
Back to Top
ビールのベトナム市場の分析 Vietnam Beer Market Insights Report 2015
出版日: 2015年08月31日 ページ情報: 英文 106 Pages
概要

景気回復に伴いベトナムのビール需要は増大しており、特にビアホール向け需要が大幅に増加しています。また、景気回復による消費者の購買力増大を受けて、プレミアム/スーパープレミアムビールの市場が拡大しています。人気の根強さを反映して、国産ビールの消費量が急激に増大してます。一方、主流の流通チャネルの市場シェアは、全体的に見れば安定した状態で推移しています。

当レポートでは、ベトナムのビール市場の最新動向および産業構造について詳細に分析し、過去5年間の市場動向 (ビール生産量・消費量・貿易量、市場規模 (金額ベース)、市場価格) の実績値や今後の予測値、パッケージング形態別および消費形態別 (店内/購入消費) の詳細動向、ビール市場を巡る昨今の情勢、関連法令・税制、今後の市場発展見通しと課題、主要ビールメーカー (醸造業者) のプロファイルなどについて調査・考察しております。

第1章 データ改訂:概要

第2章 エグゼクティブ・サマリー

第3章 市場の概況

  • 市場の概況
  • 市場パラメーター (表)
  • 関連法令・税制の一覧

第4章 市場の背景構造:概要

第5章 市場の最新動向

  • 市場動向の解説
  • 新製品および画像
  • パッケージングの傾向
  • ビールの価格動向 (表)
  • ビール市場データ (表)

第6章 ビールメーカーのプロファイル

第7章 付録

図表一覧

目次
Product Code: BRMIVI15

Summary

An improving economy has seen beer rise, with a large rise in beer clubs. As the economy improves people's spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Key Findings

  • Beer market continued to retain buoyancy
  • Premium and superpremium segments saw increased consumer penetration
  • Local brands enjoyed good growth
  • The market continued to be dominated by three major players

Canadean's Vietnam Beer Market Insights 2015 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. New Products and Photo Shots
  • 5.3. Packaging Trends
  • 5.4. Beer Pricing Tables
  • 5.5. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Vietnam Population Size and Growth, 1986-2017F
  • Table 3: Asia Population Size and Growth, 2004-2015F
  • Table 4: Vietnam Economic Indicators, 2006-2016F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Beer @ 5% Abv, 2014
  • Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2012-2014
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 26: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 27: Beer Consumption by Local Definition, 2011-2015F
  • Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 30: Beer Consumption by Type, 2011-2015F
  • Table 31: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 32: Beer All Trademarks, 2010-2014
  • Table 33: Beer Brands by Local Definition, 2010-2014
  • Table 34: Beer Brands by Standard Price Segment, 2010-2014
  • Table 35: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 36: Beer Brands by Type, 2010-2014
  • Table 37: Imported Brands by Origin, 2010-2014
  • Table 38: Beer Licensed Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: Hanoi Brewery Brand Volumes 2010-2014
  • Table 45: Hue Brewery Brand Volumes 2010-2014
  • Table 46: Saigon Brewery Brand Volumes 2010-2014
  • Table 47: Southeast Asia Brewery Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
Back to Top