表紙
市場調査レポート

ビールのシンガポール市場の分析

Singapore Beer Market Insights Report 2015

発行 Canadean 商品コード 339510
出版日 ページ情報 英文 80 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
ビールのシンガポール市場の分析 Singapore Beer Market Insights Report 2015
出版日: 2015年08月31日 ページ情報: 英文 80 Pages
概要

シンガポールのビール市場は2014年にプラス成長を達成しましたが、これには同国国民のみならず、訪問観光客や外国人労働者も貢献しています。プレミアムビールに対する関心が高まり、ビール輸入量は全体的には大幅に増加しましたが、大手ブランド各社はどれも市場シェアを落としています。消費者の品質志向が高まったことからクラフトビールの需要が拡大し始め、また若い女性を中心にコムギビールの人気が高まっていますが、逆にスタウトビールは「老人向けのビール」というイメージから需要が低下しています。

当レポートでは、シンガポールのビール市場の最新動向および産業構造について詳細に分析し、過去5年間の市場動向 (ビール生産量・消費量・貿易量、市場規模 (金額ベース)、市場価格) の実績値や今後の予測値、パッケージング形態別および消費形態別 (店内/購入消費) の詳細動向、ビール市場を巡る昨今の情勢、関連法令・税制、今後の市場発展見通しと課題、主要ビールメーカー (醸造業者) のプロファイルなどについて調査・考察しております。

第1章 データ改訂:概要

第2章 エグゼクティブ・サマリー

第3章 市場の概況

  • 市場の概況
  • 市場パラメーター (表)
  • 関連法令・税制の一覧

第4章 市場の背景構造:概要

第5章 市場の最新動向

  • 市場動向の解説
  • パッケージングの傾向
  • ビールの価格動向 (表)
  • ビール市場データ (表)

第6章 ビールメーカーのプロファイル

第7章 付録

図表一覧

目次
Product Code: BRMISG15

Summary

Beer registered a growth in 2014 not only due to Singapore residents but also tourists, foreign and expatriate workers. Imports grew significantly as people become more interested in premium beers, however all leading brands lost market share.

Key Findings

  • Craft beers have started to grow as consumer sophistication increases, with choices mainly being quality driven
  • Young female drinkers have pushed up the growth of wheat beer
  • Stout has declined due to it being seen as an older man's drink

Canadean's Singapore Beer Market Insights 2015 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Singapore beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Singapore beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Singapore beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. Packaging Trends
  • 5.3. Beer Pricing Tables
  • 5.4. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Singapore Population Size and Growth, 1986-2017F
  • Table 3: Asia Population Size and Growth, 2004-2015F
  • Table 4: Singapore Economic Indicators, 2006-2016F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Beer @ 5% Abv, 2012
  • Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2012-2014
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 26: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 27: Beer Consumption by Local Definition, 2011-2015F
  • Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 30: Beer Consumption by Type, 2011-2015F
  • Table 31: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 32: Beer All Trademarks, 2010-2014
  • Table 33: Beer Brands by Local Definition, 2010-2014
  • Table 34: Beer Brands by Standard Price Segment, 2010-2014
  • Table 35: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 36: Beer Brands by Type, 2010-2014
  • Table 37: Imported Brands by Origin, 2010-2014
  • Table 38: Beer Licensed Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: Asia Pacific Breweries Brand Volumes 2010-2014
  • Table 45: Carlsberg Singapore Pte Brand Volumes 2010-2014
  • Table 46: New Bridge Investments Brand Volumes 2012-2014
  • Table 47: LHA Food and Beverages Brand Volumes 2014-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
Back to Top