表紙
市場調査レポート

日本におけるベビーフード市場

Baby Food in Japan

発行 Canadean 商品コード 337741
出版日 ページ情報 英文 109 Pages
即納可能
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
Back to Top
日本におけるベビーフード市場 Baby Food in Japan
出版日: 2015年07月31日 ページ情報: 英文 109 Pages
概要

主に出生数の低下により、日本のベビーフード市場規模は2014年から2020年にかけて実質ベースの成長は見込まれていませんが、名目値では約7.9%の拡大が予測されています。ミルク以外の全ての部門は、出生数の低下にもかかわらず、数量ベースの成長が予測されています。

当レポートでは、日本のベビーフード市場について調査し、市場背景、詳細な企業プロファイル、市場プロファイル、ベビーフード小売の概要および将来の予測などを分析し、お届け致します。

第1章 エグゼクティブサマリー

第2章 市場背景

  • 出生数
  • 消費者
  • 社会-人口統計動向
  • 働く女性
  • 授乳動向
  • 規制

第3章 市場プロファイル

  • 概要
  • ベビーミルク
  • ベビーミール
  • ベビードリンク
  • フィンガーフード

第4章 流通

  • 食料品小売り店
  • 薬局、ドラッグストアおよびベビー用品小売り店
  • ベビーフード小売店

第5章 サプライヤー

  • 企業プロファイル
    • 明治
    • 和光堂
    • 森永乳業
    • 雪印/ビーンスターク
    • キューピー
    • ピジョン
    • その他

第6章 外国貿易

  • 生産・外国貿易

第7章 将来

  • 将来の決定因子

第8章 経済背景

  • 政治・経済サマリー
  • 経済背景

第9章 ストアチェック分析の結果

  • イントロダクション
  • 結果

第10章 付録

目次
Product Code: BF0118MR

Summary

Largely due to the decline in the number of births, the value of the baby food market in Japan is not expected to show any growth in real terms between 2014 and 2020, although a small increase at current prices, around 7.9%, is forecast. All sectors except milk are expected to see volume growth, despite the decline in the number of births. In the non-milk sectors, manufacturers will continue to develop novel packaging alternatives as well as more recipe varieties. These latter will increasingly include international dishes and a wide variety of meal accompaniments such as breads, cakes, desserts and drinks. Products which can easily be eaten outside the home are also likely to become more popular.

Key Findings

  • In volume terms, sales of wet meals rose by 19.5% between 2008 and 2014, while dry meals fell heavily, dropping by 38.7% over the same period. As a result, wet meals accounted for over 97% of volume sales in 2014.
  • Glass jars have seen their share decline over the whole period, from 18.9% in 2008 to 16.4% in 2014, while plastic containers have seen something of resurgence over the past three years.
  • The Japanese Statistical Bureau is forecasting a 12.2% drop in the number of women of child-bearing age between 2015 and 2020. The decline will be even more acute in the key childbearing years of 25-39, where a fall of 17.8% is predicted

"Baby Food in Japan" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary

  • Major Developments
  • Market Structure
  • Per Capita
  • Distribution
  • The Suppliers
  • The Future

Company News

  • Births
  • Live Birth Rates
  • Live Births by Region
  • The Baby Population
  • The Consumer
  • Living Standards
  • Eating Habits
  • Socio-Demographic Trends
  • Family Structure
  • Number of Women of Childbearing Age
  • Working Women
  • Female Employment
  • Maternity Legislation
  • Breastfeeding Trends
  • Breastfeeding Promotion
  • Breastfeeding Prevalence
  • Regulations
  • Marketing Legislation
  • Food Safety

Market Profile

  • Overview
  • Introduction
  • Key Features and Developments
  • Manufacturers
  • Baby Milks
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands
  • Baby Meals
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands
  • Baby Drinks
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands
  • Finger Foods
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands

Distribution

  • Grocery Retailing
  • Pharmacy, Drugstore and Baby Store Retailing
  • Baby Food Retailing

The Suppliers

  • Company Profiles
  • Introduction
  • Meiji Holdings
  • Wakodo Company Ltd
  • Morinaga Milk Industry
  • Snow Brand Milk/Bean Stalk Snow Co
  • Kewpie Corporation
  • Pigeon Corporation
  • Other Manufacturers

Foreign Trade

  • Production and Foreign Trade
  • Production
  • Imports
  • Exports

The Future

  • Future Determinants
  • Live Birth Trends
  • Effects of the 2011 Earthquake
  • Future Trends

Economic Background

  • Political and Economic Summary
  • Economic Background

Storechecks

  • Political and Economic Summary
  • Economic Background

Appendix

List of Tables

  • Table 1: Baby Food: % Growth, 2008-2014
  • Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
  • Table 3: Projected Market Size, 2020 and Growth Rates, 2014-2020
  • Table 4: Birth and Population Trends, 2004-2014
  • Table 5: Live Births and Crude Birth Rate by Region, 2010-2012
  • Table 6: The Baby Population, 2008-2014
  • Table 7: Expenditure on Food by Income Group, 2013
  • Table 8: Use of Commercial Baby Food, 1985-2005
  • Table 9: Attitudes to Commercial Baby Food, 2005
  • Table 10: Concern about Food Allergies, 2009
  • Table 11: Marriages, Births and Divorces, 2008-2013
  • Table 12: Number of Women of Childbearing Age by Age Group, 2013 and 2015
  • Table 13: Births by Age of Mothers, 1990-2013
  • Table 14: Working Women, 2008-2014
  • Table 15: Working Women by Age Group, 2014
  • Table 16: Trends in Mothers' Employment Practices
  • Table 17: Breastfeeding Trends by Age of Baby, 1995, 2005 and 2010
  • Table 18: Breastfeeding at 6 Months, by Employment of Mothers, 2001
  • Table 19: Mothers' Knowledge and Attitudes Towards Breastfeeding, 2007
  • Table 20: Baby Food: Market Value, Current Prices, 2008-2014
  • Table 21: Baby Food: Market Value, Constant Prices, 2008-2014
  • Table 22: Baby Food: Market Value, US Dollars, 2008-2014
  • Table 23: Baby Food: Market Volume, 2008-2014
  • Table 24: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
  • Table 25: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
  • Table 26: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
  • Table 27: Baby Food: Per Capita Consumption, 2008-2014
  • Table 28: Baby Food: Manufacturer Share Trends, 2008-2014
  • Table 29: Baby Food: Manufacturer Shares by Sector, 2014
  • Table 30: Baby Milks: Sector Trends, 2008-2014
  • Table 31: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
  • Table 32: Baby Milks: Segmentation by Type, 2008-2014
  • Table 33: Baby Milks: Brand Price Analysis, 2014
  • Table 34: Baby Milks: Brand Price Positioning Analysis, 2014
  • Table 35: Baby Milks: Facings by Type of Packaging, 2014
  • Table 36: Baby Milks: Facings by Pack Size, 2014
  • Table 37: Baby Milks: Manufacturer Shares, Value, 2008-2014
  • Table 38: Baby Milks: Brands by Segment, 2015
  • Table 39: Baby Meals: Sector Trends, 2008-2014
  • Table 40: Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
  • Table 41: Baby Meals: Segmentation by Type, Value, 2008-2014
  • Table 42: Baby Meals: Segmentation by Type, Volume, 2008-2014 47
  • Table 43: Sales of Baby Meals by Type, Value, 2013
  • Table 44: Sales of Dry Baby Meals by Type, Value, 2010-2013
  • Table 45: Sales of Wet Baby Meals by Type, Value, 2010-2013
  • Table 46: Baby Meals: Facings by Pack Type, 2014
  • Table 47: Baby Meals: Facings by Pack Size, 2014
  • Table 48: Baby Meals and Others: Manufacturer Shares, Value, 2008-2014
  • Table 49: Baby Drinks: Sector Trends, 2008-2014
  • Table 50: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
  • Table 51: Baby Drinks: Segmentation by Variety, Volume, 2008-2014
  • Table 52: Baby Drinks: Price Positioning, 2015
  • Table 53: Baby Drinks: Segmentation by Packaging, Value, 2011-2013
  • Table 54: Baby Drinks: Facings by Pack Size, 2014

List of Figures

  • Figure 1: Baby Food: Market Size, 2008-2014
  • Figure 2: Baby Food: Market Segmentation, 2014
  • Figure 3: Manufacturer Shares, 2014
  • Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Back to Top