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市場調査レポート

日本におけるベビーフード市場

Baby Food in Japan

発行 Canadean 商品コード 337741
出版日 ページ情報 英文 149 Pages
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日本におけるベビーフード市場 Baby Food in Japan
出版日: 2016年11月15日 ページ情報: 英文 149 Pages
概要

主に出生数の低下により、日本のベビーフード市場規模は2014年から2020年にかけて実質ベースの成長は見込まれていませんが、名目値では約7.9%の拡大が予測されています。ミルク以外の全ての部門は、出生数の低下にもかかわらず、数量ベースの成長が予測されています。

当レポートでは、日本のベビーフード市場について調査し、市場背景、詳細な企業プロファイル、市場プロファイル、ベビーフード小売の概要および将来の予測などを分析し、お届け致します。

第1章 エグゼクティブサマリー

第2章 市場背景

  • 出生数
  • 消費者
  • 社会-人口統計動向
  • 働く女性
  • 授乳動向
  • 規制

第3章 市場プロファイル

  • 概要
  • ベビーミルク
  • ベビーミール
  • ベビードリンク
  • フィンガーフード

第4章 流通

  • 食料品小売り店
  • 薬局、ドラッグストアおよびベビー用品小売り店
  • ベビーフード小売店

第5章 サプライヤー

  • 企業プロファイル
    • 明治
    • 和光堂
    • 森永乳業
    • 雪印/ビーンスターク
    • キューピー
    • ピジョン
    • その他

第6章 外国貿易

  • 生産・外国貿易

第7章 将来

  • 将来の決定因子

第8章 経済背景

  • 政治・経済サマリー
  • 経済背景

第9章 ストアチェック分析の結果

  • イントロダクション
  • 結果

第10章 付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: BF174MR

Summary

The Japanese baby food market continued to be plagued. In total, the market saw decline of 7.4% in value terms since 2009, a result of deflation, steep decline in number of births, decline in consumption of milks being the most expensive product group in the market. Total volume sales have remained more or less stable throughout the period. In 2015, they stood 1.9% higher than in 2009. Milks took 65% and meals and others took 35% of the market by value in 2015. Against the backdrop of a continuing fall in the number of births, retail sales are not expected to show much growth in real terms between 2015 and 2021.

Key Findings

  • The baby food market saw ups and downs between 2009 and 2015, milks took 65% and meals and others took 35% of the market by value in 2015.
  • The main reason for the growth in 2014 and 2015 was visitors buying baby formula to take back to their country.
  • A handful of local manufacturers have dominated the market, as the market relies almost totally on domestic production.
  • The share of the market taken by milks is expected to continue to decline, dropping below 60% of value by 2021.
  • The value of the baby food market in Japan is not expected to show any significant growth in real terms between 2015 and 2021.

The Japanese baby food market continued to be plagued. In total, the market saw decline of 7.4% in value terms since 2009, a result of deflation, steep decline in number of births, decline in consumption of milks being the most expensive product group in the market. Total volume sales have remained more or less stable throughout the period. In 2015, they stood 1.9% higher than in 2009. Milks took 65% and meals and others took 35% of the market by value in 2015. Against the backdrop of a continuing fall in the number of births, retail sales are not expected to show much growth in real terms between 2015 and 2021.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

  • Executive summary
  • Definitions

Background to the Market

  • Birth and population trends
  • Births by region
  • The consumer
  • Socio-demographic trends
  • Working women
  • Breastfeeding Trends

Market Overview

  • Market Overview
  • Manufacturers shares
  • The future

Sector Analysis

  • Baby milks
  • Baby meals
  • Baby drinks
  • Finger foods

Production and trade

  • Production
  • Exports

Company profiles

  • Introduction
  • Meiji Company Ltd
  • Wakado Company Ltd
  • Morinaga Milk Industry
  • Snow Brand Milk/Bean Stalk Snow Co
  • Kewpie Corporation
  • Pigeon Corporation
  • Glico
  • Other suppliers

Distribution

  • Retail structure

Economic background

  • Economic background
  • Key macro-economic forecasts

Prospects and forecasts

  • Birth and population projections
  • Forecast overview
  • Future trends

Appendix

  • Additional data tables
  • Summary methodology
  • About Canadean

List of Tables

  • Table 1: Birth and Population Trends, 2005-2015
  • Table 2: Live Births and Crude Birth Rate by Region, 2010-2014
  • Table 3: Expenditure on Food by Income Group, 2015
  • Table 4: Use of Commercial Baby Food, 1985-2005
  • Table 5: Attitudes to Commercial Baby Food, 2005
  • Table 6: Concern about Food Allergies, 2009
  • Table 7: Consumption of Sugary Drinks and/or Sweet Snacks, 2015
  • Table 8: Age of Introduction of Baby Food, 2005 and 2015
  • Table 9: Age at which Baby Food is No Longer Used, 2005 and 2015
  • Table 10: Marriages, Births and Divorces, 2009-2015
  • Table 11: Births by Age of Mothers, 1990-2015
  • Table 12: Number of Women of Childbearing Age by Age Group, 2013 and 2016
  • Table 13: Working Women, 2009-2015
  • Table 14: Working Women by Age Group, 2015
  • Table 15: Trends in Mothers' Employment Practices at First Pregnancy
  • Table 16: Breastfeeding Trends by Age of Baby, 2005-2015
  • Table 17: Breastfeeding at 3 Months, by Employment Status of Mothers, 2005 and 2015
  • Table 18: Market Size, 2015, and Growth Rates, 2009-2015
  • Table 19: Baby Food: Manufacturer Shares, Value , %, 2010-2015
  • Table 20: Baby Food: Manufacturer Shares by Sector, % Value, 2015
  • Table 21: Projected Market Size, 2021, and Growth Rates, 2015-2021
  • Table 22: Baby Milks: Segmentation by Type, Volume, 2009-2015
  • Table 23: Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 24: Baby Milks: Changes in Pack Sizes, 2008-2015
  • Table 25: Baby Milks: Facings by Pack Size, 2016
  • Table 26: Baby Milks: Manufacturer Shares, Value %, 2009-2015
  • Table 27: Baby Meals: Segmentation by Type, Value,2009-2015
  • Table 28: Baby Meals: Segmentation by Type, Volume,2009-2015
  • Table 29: Baby Meals: Number of Products on Sale, 2014 and 2015
  • Table 30: Sales of All Baby Meals by Type, Value, 2015
  • Table 31: Sales of Dry Baby Meals by Type, Value, 2010 - 2015
  • Table 32: Sales of Wet Baby Meals by Type, Value, 2010 - 2015
  • Table 33: Savory Baby Meals: Price Positioning, 2016
  • Table 34: Sweet Baby Meals: Price Positioning, 2016
  • Table 35: Baby Meals: Volume Segmentation by Pack Type, 2009-2015
  • Table 36: Baby Meals: Facings by Pack Type, 2016
  • Table 37: Baby Meals: Facings by Pack Size, 2016
  • Table 38: Baby Meals and Others: Manufacturer Shares, Value, 2010-2015
  • Table 39: Baby Drinks: Segmentation by Variety, Volume, 2009-2015
  • Table 40: Baby Drinks: Price Positioning, 2016
  • Table 41: Baby Drinks: Segmentation by Packaging, Value, 2011-2015
  • Table 42: Baby Drinks: Facings by Pack Size, 2016
  • Table 43: Finger Foods: Price Positioning, 2016
  • Table 44: Finger Foods: Facings by Pack Type, 2016
  • Table 45: Finger Foods: Facings by Pack Size, 2016
  • Table 46: Domestic Production of Baby Milk, 2009-2015
  • Table 47: Meiji Holdings: Financial Performance, 2013-2016
  • Table 48: Wakodo: Financial Performance, 2009-2015
  • Table 49: Morinaga Milk Industry: Financial Performance, 2010-2016
  • Table 50: Meg Milk Snow Brand Milk Products: Financial Highlights, 2010-2016
  • Table 51: Kewpie Corp: Financial Performance, 2009-2015
  • Table 52: Pigeon Corporation: Financial Performance, 2010-2016
  • Table 53: Packaged Food Sales by Channel, J¥ Billion, 2009-2015
  • Table 54: Major Drugstore Chains, 2013 and 2015/16
  • Table 55: Economic Indicators, 2009-2016
  • Table 56: Key Macro-Economic Forecasts, 2015-2021
  • Table 57: Birth and Population Projections, 2009-2021
  • Table 58: Number of Women of Childbearing Age by Age Group, 2016 and 2020
  • Table 59: Baby Population, Number of Babies ('000), 2005-2021
  • Table 60: Baby Food: Market Value, Current Prices, 2009-2015
  • Table 61: Baby Food: Market Value, Constant Prices, 2009-2015
  • Table 62: Baby Food: Market Value, US$ Million, 2009-2015
  • Table 63: Baby Food: Market Volume, Tons, 2009-2015
  • Table 64: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
  • Table 65: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
  • Table 66: Baby Food: Per Capita Expenditure, US Dollors, 2009-2015
  • Table 67: Baby Food: Per Capita Consumption, Grams, 2009-2015
  • Table 68: Baby Milks: Sector Trends, 2009-2015
  • Table 69: Baby Milks: Segmentation by Stage, % Volume, 2009-2015
  • Table 70: Baby Milks: Segmentation by Stage, % Value, 2010-2015
  • Table 71: Baby Milks: Brand Price Analysis, 2016
  • Table 72: Meals: Sector Trends, 2009-2015
  • Table 73: Drinks : Sector Trends, 2009-2015
  • Table 74: Finger Foods: Sector Trends, 2009-2015
  • Table 75: Exports of Milks and Cereals, 2009-2015
  • Table 76: Exports of Milks and Cereals by Country of Destination, Volume, 2012-2015
  • Table 77: Exports of Milks and Cereals by Country of Destination, Value, 2012-2015
  • Table 78: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
  • Table 79: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
  • Table 80: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021
  • Table 81: Baby Food: Market Volume Forecasts, Tons, 2015-2021
  • Table 82: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
  • Table 83: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
  • Table 84: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
  • Table 85: Baby Food: Per Capita Consumption, Grams, 2015-2021
  • Table 86: Baby Food: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Market Size, 2009-2015
  • Figure 2: Baby Food: Market Segmentation, 2015
  • Figure 3: Baby Food: Per Capita, 2009-2015
  • Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
  • Figure 6: Baby Milks: Sector Trends, 2009-2015
  • Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 8: Baby Meals: Sector Trends, 2009-2015
  • Figure 9: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 10: Baby Drinks: Sector Trends, 2009-2015
  • Figure 11: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 12: Finger Foods: Sector Trends, 2009-2015
  • Figure 13: Finger Foods : Per Capita Expenditure and Consumption, 2009-2015
  • Figure 14: Milk and Cereals : Country of Destination, Top Four, % Volume, 2015
  • Figure 15: Baby Food: Manufacturer Shares, Value %, 2015
  • Figure 16: Baby Food: Market Size, 2015-2021
  • Figure 17: Baby Food: Market Segmentation, 2021
  • Figure 18: Baby Food: Per Capita, 2015-2021
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