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市場調査レポート

消費者と市場の考察:米国のセイボリースナック市場

Consumer and Market Insights: Savory Snacks Market in the US

発行 Canadean 商品コード 336616
出版日 ページ情報 英文 117 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
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消費者と市場の考察:米国のセイボリースナック市場 Consumer and Market Insights: Savory Snacks Market in the US
出版日: 2015年05月31日 ページ情報: 英文 117 Pages
概要

当レポートでは、米国のセイボリースナック市場について調査分析し、市場データ、人口統計消費パターン、主要動向について検証し、新製品開発、戦略的提言なども含めて、体系的な情報を提供しています。

イントロダクション

市場概要

  • マクロ経済指標
  • 国の小売・フードサービス業
  • 市場規模 (金額と数量)
  • 販売実績と予測
  • もっと高い物/安い物に買い換える度合い
  • その他の主要国との比較
  • 市場規模 (数量) :カテゴリー別
  • 市場規模 (金額) の実績と予測:カテゴリー別
  • 勝ち組と負け組
  • カテゴリー別のシェアと市場シェアの変化
  • プライベートブランドの普及率:カテゴリー別
  • プライベートブランドの国内ブランドとの比較
  • 主要企業:カテゴリー別
  • 主要ブランド:カテゴリー別

小売業者とパッケージング

  • 主な小売業者
  • 主な流通経路
  • 主な流通経路:カテゴリー別
  • 包装の種類別
  • 包装クロージャー/アウターの種類別
  • 包装の種類別、予測

人口統計コホート消費パターン

  • 消費の機会 (全体) :年齢、性別
  • プライベートブランドの消費の機会:年齢、性別
  • 消費レベル (過剰/過少) :年齢、性別
  • 消費の頻度:消費者の種類別、年齢、性別
  • プライベートブランドの消費:年齢、性別

消費者動向分析

  • 消費者動向が消費量に影響を与える度合い
  • 市場規模 (数量) :カテゴリー、動向別
  • 主要動向

技術革新の例

  • 新製品発売 (米国)
  • 新製品発売 (世界)

提言

付録

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CS1818MF

Summary

Consumer and Market Insights: Savory Snacks Market in the US report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

  • The US is a major global Savory Snacks market significantly outsizing major economies in 2014
  • Processed Snacks is the leading category by value and volume
  • The US Savory Snacks market is driven by consumers' desire for relaxation and escapism
  • US women consider indulgence adding value to Savory Snacks

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

  • Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
  • The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
  • Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
  • International and US-specific product innovation examples targeting key consumer needs - compare your products against top performers.

Reasons To Buy

  • Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market
  • Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Classifications and definitions
  • Methodology

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the United States Savory Snacks market
  • Historical and projected sales in the United States Savory Snacks market
  • Degree of trade up/down-trade in the United States Savory Snacks market
  • Comparison of United States Savory Snacks market compared to other key countries
  • Market volume of United States Savory Snacks by category
  • Historical and project market value of United States Savory Snacks by category
  • Winners and losers in the United States Savory Snacks market
  • Segment share of the category and change in market share in the United States Savory Snacks market
  • Penetration of private label, by categories, in the United States Savory Snacks market
  • Private label performance compare to national brands in the United States Savory Snacks market
  • Leading companies in the United States Savory Snacks market by category
  • Leading brands in the United States Savory Snacks market by category

Retailer and packaging

  • Leading retailers in the United States food market
  • Leading distribution channels in the United States Savory Snacks market
  • Leading distribution channels by category in the United States Savory Snacks market
  • United States Savory Snacks market by type of packaging
  • United States Savory Snacks market by type of packaging closure/outer
  • United States Savory Snacks market by type of packaging, forecasted

Demographic cohort consumption patterns

  • Overall consumption occasions by age and gender in the United States Savory Snacks market
  • Private Label consumption occasions by age and gender in the United States Savory Snacks market
  • Under/Over-consumption levels in the United States Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the United States Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the United States Savory Snacks market

Consumer trend analysis

  • Degree of influence that consumer trends have on volume consumption in the United States Savory Snacks market
  • Market volume of the United States Savory Snacks market by category and trend
  • For leading trends in the United States Savory Snacks market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the United States Savory Snacks market
    • How to target the trend in the United States Savory Snacks market
    • How the trend will evolve in the United States Savory Snacks market

Innovation examples

  • New product examples launched in the United States Savory Snacks market
  • New product examples launched in the global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the United States Savory Snacks market

Appendix

  • Explanation of trends
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definition
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