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市場調査レポート

消費者と市場の考察:タイのワイン市場

Consumer and Market Insights: Wine Market in Thailand

発行 Canadean 商品コード 336226
出版日 ページ情報 英文 56 Pages
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消費者と市場の考察:タイのワイン市場 Consumer and Market Insights: Wine Market in Thailand
出版日: 2015年07月30日 ページ情報: 英文 56 Pages
概要

当レポートでは、タイのワイン市場について調査分析し、市場規模 (金額・数量) のほか、主要ブランド、最も有力な流通経路、パッケージング材料・容器の消費なども含めて、体系的な情報を提供しています。

イントロダクション

市場概要

  • マクロ経済指標
  • 国の小売・フードサービス業
  • 市場規模 (金額・数量)
  • 消費実績と予測
  • もっと高い物/安い物に買い換える度合い
  • 市場規模 (数量) :カテゴリー別
  • 市場規模 (金額) 実績と予測:カテゴリー別
  • 勝ち組と負け組
  • カテゴリー別のシェアと市場シェアの変化
  • カテゴリー別の価格設定

小売業者とパッケージング

  • 主な小売業者
  • 主な流通経路
  • 主な流通経路:カテゴリー別
  • 包装の種類別
  • クロージャー/アウターの種類別
  • 包装の種類別、予測
  • プライベートブランドの実績の比較
  • 主要企業:カテゴリー別
  • 主要ブランド:カテゴリー別

消費者動向分析

  • 消費者動向の枠組み
  • 主な市場動向
  • 主な市場促進要因

技術革新の例

  • 新製品発売

付録

図表

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目次
Product Code: CS2063MF

Summary

The Consumer and Market Insights: Wine Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

  • Wine market in Thailand is forecast to register high growth with a CAGR of 6.9% during 2014-2019
  • Of the three Wine categories analyzed, Still Wine accounted for largest growth with 97.0% share and Sparkling Wine is the fastest growing category, registering a CAGR of 17.2% during 2014-2019
  • In Thailand's Wine market, Food and Drinks Specialists is the leading distribution channel accounted with 68.5% share of the volume sales of Wine and Spirits market
  • Bottle occupies the largest share as a container type which accounted for 99.6% in 2014
  • Hardys with 42.8% share, is the leading brand in Still Wine category

The report on the Wine and Spirits sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2014-2019
  • Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
  • Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
  • Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
  • Consumer level trends: Top four consumer trends which influence wine consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report introduction and definitions

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Thailand Wine market
  • Historical and projected consumption in the Thailand Wine market
  • Degree of trade up/down-trade in the Thailand Wine market
  • Market volume of Thailand Wine by category
  • Historical and project market value of Thailand Wine by category
  • Winners and losers in the Thailand Wine market
  • Segment share of the category and change in market share in the Thailand Wine market
  • Category level pricing in the Thailand Wine market

Retailer and packaging

  • Leading retailers in the Thailand food market
  • Leading distribution channels in the Thailand Wine market
  • Leading distribution channels by category in the Thailand Wine market
  • Thailand Wine market by type of packaging
  • Thailand Wine market by type of packaging closure/outer
  • Thailand Wine market by type of packaging, forecasted
  • Private label performance compared to national brands in the Thailand Wine market
  • Leading companies in the Thailand Wine market by category
  • Leading brands in the Thailand Wine market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Thailand Wine market
    • How the trend is influencing consumption in the Thailand Wine market
    • How to target the trend in the Thailand Wine market
    • How the trend will evolve in the Thailand Wine market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Thailand Wine market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country indicators - overall beverages value and volume, 2014
  • Table 2: Market value analysis in THB and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Average prices (THB) by category, 2014
  • Table 5: Segment level analysis by category, 2014
  • Table 6: Leading retailers and store count
  • Table 7: Leading brands by category, 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (THB, USD) and volume analysis, 2009-2019
  • Figure 4: Consumers purchase behavior - Trading up/down, 2014
  • Figure 5: Market volume share analysis by categories, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Leading distribution channels, overall beverages, 2010-2013
  • Figure 9: Leading distribution channels by category, 2014
  • Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 12: Brand share growth, 2011-2014
  • Figure 13: Brand share analysis by categories, 2014
  • Figure 14: Examples - new product development
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