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市場調査レポート

消費者・市場動向の考察:ベーカリー・シリアルのロシア市場

Consumer and Market Insights: Bakery and Cereals in Russia

発行 Canadean 商品コード 335967
出版日 ページ情報 英文 114 Pages
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2016年12月31日まで 年末キャンペーン割引: Canadean社発行レポート
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消費者・市場動向の考察:ベーカリー・シリアルのロシア市場 Consumer and Market Insights: Bakery and Cereals in Russia
出版日: 2016年09月30日 ページ情報: 英文 114 Pages
概要

当レポートでは、ロシアのベーカリー・シリアルの市場について包括的に分析し、同国の全体的な経済・社会構造や、ベーカリー・シリアル市場全体の規模動向 (数量・金額ベース、過去・今後6年間分)、カテゴリー別・ブランド別の詳細動向、小売・流通チャネル構造、プライベートブランドの普及状況、パッケージング (包装形態) の傾向、今後の市場機会などについて調査しております。

イントロダクション

  • 分類と定義
  • 分析手法

市場概要

  • マクロ経済指標:人口・年齢構造、国内総生産 (GDP)、消費者価格指数 (CPI)
  • ロシア全国の小売業・フードサービス産業の指標:主要ポイント
  • ロシアの市場の市場規模 (金額・数量ベース)
  • 消費者のベーカリー・シリアル製品に対する選好
  • ロシア市場の消費額の推移と予測
  • ロシア市場における消費水準引き上げ/引き下げの程度
  • ロシアのベーカリー・シリアル市場と世界市場との比較
  • ロシアの市場規模 (数量ベース):カテゴリー別
  • ロシアの市場規模の推移と予測 (金額ベース):カテゴリー別
  • ロシア市場における勝者と敗者
  • ロシア市場における各カテゴリーの市場シェアとその変動
  • プライベートブランドの普及率:カテゴリー別
  • プライベートブランドとナショナルブランドの業績比較
  • ロシア市場の代表的な企業:カテゴリー別
  • ロシア市場の代表的なブランド:カテゴリー別

小売業者とパッケージング

  • ロシアの食品市場の代表的な小売業者
  • ロシア市場の代表的な流通チャネル
  • ロシア市場の代表的な流通チャネル:カテゴリー別
  • ロシア市場のパッケージング手法別の内訳
  • ロシア市場のパッケージング用クロージャー/アウター別の内訳
  • ロシア市場のパッケージング手法別の内訳:将来予測

人口階層 (コホート) と消費パターン

  • ベーカリー・シリアルの全体的な消費頻度:年齢別・男女別
  • プライベートブランド製品の消費頻度:年齢別・男女別
  • ベーカリー・シリアルの過剰/過少消費推移準:年齢別・男女別
  • ベーカリー・シリアルの消費頻度:消費の種類別
  • プライベートブランド製品の消費頻度 (年齢別・男女別) と、ロシア全体の消費水準との比較

消費者動向の分析

  • Canadeanによる消費者動向分析のフレームワークとサブトレンドの説明
  • タイ市場の主要動向について
  • タイ市場の動向が消費水準にもたらす影響
  • タイの市場動向に関する目標設定の方法
  • タイ市場の動向・波及の見通し
  • 人口構造の目標設定値と今後の動向見通し
  • 消費水準に対する主な促進要因
  • 消費者動向がロシアのベーカリー・シリアルの市場動向に及ぼす影響度
  • カテゴリー別の市場規模とその動向
  • ロシア市場の主要動向について
    • 人口動向が消費量に及ぼす影響
    • 市場動向が消費水準に及ぼす影響
    • ロシアのベーカリー・シリアルの市場動向を捕捉する方法
    • ロシアのベーカリー・シリアル市場の変動見通し

イノベーションの事例

  • ロシア市場で発売された新製品の事例
  • 世界市場で発売された新製品の事例

行動と提言

  • ロシアのベーカリー・シリアル市場の主要動向を適確に捕捉する方法

付録

  • 国の背景事情
  • 産業概要
  • カテゴリー別データ
  • 部門別データ
  • パッケージング関連データ
  • カテゴリーの定義
  • 部門の定義
  • チャネルの定義
  • サブトレンドの事例
  • 分析手法
  • Canadeanについて

図表一覧

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目次
Product Code: CS3055MF

Summary

In Russia, Breads and Rolls is analyzed to be the largest category in 2015, while Cakes, Pastries and Sweet Pies category is projected to register the fastest growth followed by the Savory Biscuits category. The depreciation of Russian Ruble (RUB) against US$ affected the market growth, especially during 2014 - 2015, but the exchange rates are expected to remain stable during 2015-2020 which will attract price sensitive Russian consumers and aid in stable growth rate. Considering the high urbanization and obesity rate, products positioned on On-The-Go and Weight Management is analyzed to be amongst the most prominent trends attributing to market growth. Going ahead, it is anticipated that demand for products with innovative flavors and ingredients and rising private labeled product launches will drive market growth over the forecast period of 2015 - 2020.

Key Findings

  • The Bakery and Cereals market in Russia is expected to grow at a CAGR of 5.9% in value terms during 2015-2020.
  • The Pancake Mixes segment is expected to gain share growth within the Baking Mixes category.
  • The Cakes, Pastries and Sweet Pies category is forecast to register fastest growth in value and volume terms during 2015-2020.
  • Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Russian Bakery and Cereals market.
  • Lyubyatovo is the leading brand in the Savory Biscuits category in both value and volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Russia.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
  • Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for the Russian Bakery and Cereals market
  • Impact of exchange rate fluctuations on the Russian Bakery and Cereals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Russian Food market
  • Leading distribution channels (value terms) in the Russian Bakery and Cereals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Russian Bakery and Cereals market
  • Private label growth (in value terms) compared to brands

Packaging

  • Bakery and Cereals market by type of packaging material/container (in volume terms)
  • Bakery and Cereals market by type of packaging closure/outer (in volume terms)
  • Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Russian Bakery and Cereals market:
  • How the trend is influencing consumption in the Russian Bakery and Cereals market
  • How to target the trend in the Russian Bakery and Cereals market
  • How the trend will evolve in the Russian Bakery and Cereals market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

  • New products launched in the Russian Bakery and Cereals market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in RUB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to RUB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by category, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
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