表紙
市場調査レポート

消費者と市場の考察:ロシアのセイボリースナック市場

Consumer and Market Insights: Savory Snacks in Russia

発行 Canadean 商品コード 335642
出版日 ページ情報 英文 169 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.55円で換算しております。
Back to Top
消費者と市場の考察:ロシアのセイボリースナック市場 Consumer and Market Insights: Savory Snacks in Russia
出版日: 2016年08月27日 ページ情報: 英文 169 Pages
概要

当レポートでは、ロシアのセイボリースナック (塩味スナック) 市場について分析し、全体的な市場規模の推移・見通し (過去・今後5年間分) や、主な市場促進要因、人口集団 (コホート) 別の消費頻度・傾向、製品カテゴリー別・パッケージング手法別・ブランド別の市場シェアと今後の見通し、市場のサブトレンド (計20種類) が今後の市場動向に及ぼす影響、市場関係者が取るべき行動 (市場動向の的確な補足方法など) といった項目について調査・考察しております。

イントロダクション

  • 分析範囲

国の背景事情

  • マクロ経済指標:1人当たりGDP、総人口、消費者価格指数 (CPI)、年齢プロファイル
  • 小売業・フードサービス産業の分析:主な結論

市場概要、消費者の人口構造、価格動向分析

  • ロシアのセイボリースナックの市場規模の分析 (金額・数量ベース)
  • 為替レートの変動がロシアのセイボリースナック市場に及ぼす影響
  • 市場規模 (金額ベース) の分析:カテゴリー別
  • 市場規模と成長率:カテゴリー別 (金額ベース)
  • 市場規模の実績値・予測値:カテゴリー別 (金額ベース)
  • カテゴリー別の勝者と敗者:市場シェアの変動
  • カテゴリー単位・セグメント別市場シェアとその変動
  • 消費量の分析 (カテゴリー単位):男女別・年齢別・教育水準別・都市部/農村部
  • 国内各地の平均単価の比較:カテゴリー別
  • 人気の高い製品バリエーションとパックサイズ:市場シェアの分析
  • 小売価格の動向

小売環境と主な流通チャネル

  • ロシアの食品市場の主要な小売業者
  • ロシアのセイボリースナック市場の主要な流通チャネル (金額ベース)
  • 主要な流通チャネル:カテゴリー別 (金額ベース)

競争環境

  • 主要ブランドの市場シェア (金額・数量ベース):カテゴリー別・セグメント別
  • ロシアのセイボリースナック市場におけるプライベートブランドの普及率:カテゴリー別
  • プライベートブランドの成長率 (金額ベース):ブランド製品との比較

健康・ウェルネス面の分析

  • 健康面・ウェルネス面でのアピールポイント:カテゴリー別
  • 売上促進につながる、各製品の健康面・ウェルネス面の特徴
  • 売上促進につながる、消費者への健康面・ウェルネス面でのアピールポイント
  • 各企業の売上高・市場シェア:カテゴリー別 (健康食品の場合)

パッケージング

  • セイボリースナックの市場規模 (数量ベース):パッケージング材料/容器別
  • セイボリースナックの市場規模 (数量ベース):クロージャーの種類別
  • セイボリースナックの市場規模の予測 (数量ベース):パッケージングの種類別

人口集団別の消費パターン

  • セイボリースナックの全体的な消費機会:年齢別・男女別
  • プライベートブランドの消費機会:年齢別・男女別
  • セイボリースナックの過剰/過小消費状態:年齢別・男女別
  • セイボリースナックの消費頻度:消費者の種類別 (年齢・性別)
  • プライベートブランドの消費機会 (年齢別・男女別) と、セイボリースナック市場全体との比較

消費者動向の分析

  • 消費者動向の分析フレームワークと、サブトレンドの説明
  • ロシアのセイボリースナック市場における主な動向
  • 市場動向がセイボリースナックの消費量に及ぼす影響
  • ロシアのセイボリースナック市場の動向を補足する方法
  • セイボリースナック市場の動向の変化
  • 市場開拓の目標となる消費者層と、市場動向の変化の度合い
  • 今後の市場成長の促進要因

新製品の開発事例

  • ロシアのセイボリースナック市場での新製品
  • 世界のセイボリースナック市場での新製品

行動と提言

  • どうすれば、ロシアのセイボリースナック市場の動向を的確に捕捉できるのか

付録

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CS3655MF

Summary

Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015-2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.

Key Findings

  • Russian women have more Savory Snacks occasions both as a group and per capita
  • Across all the categories, private label penetration is the highest in Potato Chips
  • The desire for treating is the primary driver of Russia's Savory Snacks market
  • Men's Savory Snacks consumption is more driven by the desire for relaxation than women's

Canadean's Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and Russia-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Russia's Savory Snacks market
  • Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Russian Savory Snacks market
  • Impact of exchange rate fluctuations on the Russian Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in Russian Food market
  • Leading distribution channels (value terms) in the Russian Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Russian Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Russian Savory Snacks market
  • Private Label consumption occasions by age and gender in the Russian Savory Snacks market
  • Under/Over-consumption levels in the Russian Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the Russian Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Savory Snacks market

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Russian Savory Snacks market:
  • How the trend is influencing consumption in the Russian Savory Snacks market
  • How to target the trend in the Russian Savory Snacks market
  • How the trend will evolve in Russian Savory Snacks market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in the Russian Savory Snacks market
  • New products launched in global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the Russian Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in RUB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to RUB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6:Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015List

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3:Market volume share analysis by category, 2015
  • Figure 4: Historic and forecast value analysis by category, 2010-2020
  • Figure 5:Change in market share by category, 2015-2020
  • Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 7: Leading distribution channels, overall Food, 2011-2014
  • Figure 8: Leading distribution channels, overall Savory Snacks , 2015
  • Figure 9: Leading distribution channels by category, 2015
  • Figure 10: Brand share analysis by category (by value and volume), 2015
  • Figure 11: Private label penetration by categories, 2015
  • Figure 12: Private label and brand share growth, 2012-2015
  • Figure 13: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 14: Leading Health and Wellness companies by category, 2015
  • Figure 15: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 16: Growth in key packaging material, type, closure, 2015-2020
  • Figure 17: Consumption occasions by gender and age, 2015
  • Figure 18: Private label occasions by gender and age, 2015
  • Figure 19: Heavy, medium, or light consumption by gender, 2015
  • Figure 20: Heavy, medium, or light consumption by age, 2015
  • Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 22: Influence of a trend on consumption -by gender, age, income group and leisure time
  • Figure 23: Innovative new product launch -global and country specific
Back to Top