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市場調査レポート

消費者と市場の考察:ブラジルのセイボリースナック市場

Consumer and Market Insights: Savory Snacks in Brazil

発行 Canadean 商品コード 335639
出版日 ページ情報 英文 173 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.58円で換算しております。
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消費者と市場の考察:ブラジルのセイボリースナック市場 Consumer and Market Insights: Savory Snacks in Brazil
出版日: 2016年09月30日 ページ情報: 英文 173 Pages
概要

当レポートでは、ブラジルのセイボリースナック市場について調査分析し、市場データ、人口統計消費パターン (カテゴリー別) 、消費を促進する消費者動向について検証するほか、消費者ニーズに合った革新的な新製品開発、進化する消費者情勢を利用する戦略的提言も含めて、体系的な情報を提供しています。

目次

  • イントロダクション
  • 市場概要
  • 小売業者とパッケージング
  • 人口統計コホート消費パターン
  • 消費者動向分析
  • 技術革新の例
  • 提言
  • 付録

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目次
Product Code: CS3624MF

Summary

Brazil is the smallest market by volume among the BRIC economies; however, it is forecast to show fast growth at a CAGR of 5.8% over 2015-2020. Consumers' desire for products to accompany moments of fun drives demand for Savory Snacks, especially in the Potato Chips and Popcorn categories. In 2015, private label penetration was at one tenth of the market; however, it will increase as consumers consider own brands competing with brands on taste and sophistication rather than just price points exclusively.

Key Findings

  • Brazilian men have more Savory Snacks occasions both as a group and per capita
  • Across all categories, private label penetration is the highest in Ethnic/Traditional Snacks
  • The desire for relaxation accounts for a one-quarter of Savory Snacks consumption volume in Brazil
  • Across all the age groups, the need for value is the strongest among Mid-Lifers

Canadean's Consumer and Market Insights: Savory Snacks in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and Brazil-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Brazil's Savory Snacks market
  • Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for the Brazilian Savory Snacks market
  • Impact of exchange rate fluctuations on the Brazilian Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of Average Price per Kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Brazilian Food market
  • Leading distribution channels (value terms) in the Brazilian Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Brazilian Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure/outer (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

  • Overall consumption occasions by age and gender in the Brazilian Savory Snacks market
  • Private Label consumption occasions by age and gender in the Brazilian Savory Snacks market
  • Under/Over-consumption levels in the Brazilian Savory Snacks market by gender and age
  • Consumption frequency by type of consumer in the Brazilian Savory Snacks market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the Brazilian Savory Snacks market

Consumer trend analysis

  • Canadian's consumer trend framework and explanation of the sub-trends
  • For key trends in Brazilian Savory Snacks market:
  • How the trend is influencing consumption in the Brazilian Savory Snacks market
  • How to target the trend in the Brazilian Savory Snacks market
  • How the trend will evolve in the Brazilian Savory Snacks market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Brazilian Savory Snacks market in the future

Examples of New Product Development

  • New products launched in the Brazilian Savory Snacks market
  • New products launched in global Savory Snacks market

Actions and Recommendations

  • How to successfully target key trends in the Brazilian Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Market Data Methodology.
  • Consumer Data Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to R$
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category, 2015-2020
  • Table 7: Segment level analysis by category, 2015
  • Table 8: Average price per kg comparison by categories
  • Table 9: Retailer price dynamics (includes % difference from average price)
  • Table 10: Leading retailers
  • Table 11: Leading brands by segments, 2015
  • Table 12: Leading brands by category, 2015
  • Table 13: Key Health and Wellness product attributes driving sales, 2015
  • Table 14: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4:Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7:Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanization,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Savory Snacks, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by categories, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 16: Leading Health and Wellness companies by category, 2015
  • Figure 17: Packaging analysis -key packaging material, container, closure, outer type, 2015
  • Figure 18: Growth in key packaging material, container, closure, outer type, 2015-2020
  • Figure 19: Consumption occasions by gender and age, 2015
  • Figure 20: Private label occasions by gender and age, 2015
  • Figure 21: Heavy, medium, or light consumption by gender, 2015
  • Figure 22: Heavy, medium, or light consumption by age, 2015
  • Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
  • Figure 24: Influence of a trend on consumption -by gender, age, income group and leisure time
  • Figure 25: Innovative new product launch -global and country specific
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