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パーソナルケア用品のプライベートブランド:先進国での消費者行動の変化は、主要ブランド企業が市場競争に再び直面することを意味するのか?

Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?

発行 Canadean 商品コード 335366
出版日 ページ情報 英文 83 Pages
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パーソナルケア用品のプライベートブランド:先進国での消費者行動の変化は、主要ブランド企業が市場競争に再び直面することを意味するのか? Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?
出版日: 2015年06月30日 ページ情報: 英文 83 Pages
概要

先進国のパーソナルケア用品市場では、プライベートブランドに対する消費者の信用度が高まった結果、その市場シェアが拡大し、ナショナルブランドとの競争が激化しつつあります。発展途上国においても、男性用化粧品市場の開拓などを起点に、プライベートブランドが拡大する可能性があります。

当レポートでは、世界のパーソナルケア用品市場におけるプライベートブランドの普及状況と今後の見通しについて分析し、プライベートブランド市場が成熟化するまでに経過する8つのステップと、その各段階においてプライベートブランド側とブランド品 (ナショナルブランド) 企業側が採るべき戦略について調査・考察しております。

エグゼクティブ・サマリー

  • イントロダクション:分析の形態
  • 市場成長・ブランド発展に向けた、効果的な目標・行動設定のための主な段階:サマリー

イントロダクションと分析手法

  • パーソナルケア用品市場におけるプライベートブランドの主な促進・阻害要因
  • 分析手法:概要
  • 分析対象国
  • 定義
  • Canadeanの消費者動向の分析フレームワーク

プライベートブランド・パーソナルケア用品市場の概要

  • プライベートブランド・パーソナルケア用品の既存・新規市場
  • プライベートブランド・パーソナルケア用品の主要ユーザーの傾向:年齢、性別、地域構成など

プライベートブランドの発展

  • 5段階のプライベートブランド成熟化モデル:概略と説明
  • プライベートブランド・パーソナルケア用品市場の成熟化:8段階の成熟化ステップの概略

プライベートブランド・パーソナルケア用品市場:8段階の成熟化ステップ

  • 成熟化ステップの各段階について:市場の現状・動向、プライベートブランド関係者の取るべき手段、ナショナルブランド関係者の取るべき防御策
  • プライベートブランドに対する信頼性の向上
  • 意識度の高い買い物客への説明
  • 男性用化粧品に関する成長目標の設定
  • 高齢化に伴うニーズの充足
  • オンラインショッピングの最適化
  • スーパーマーケット・ハイパーマーケット向けサービスの構築
  • あらゆる利用形態のパーソナルケア用品の提供
  • 独自ブランドのブロガーとの共同構築

分析手法および付録

  • 世界市場の分析手法
  • 市場データの分析手法
  • 消費者データの分析手法
  • Canadeanについて

図表一覧

目次
Product Code: CS0021IS

Summary

‘Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?' is a detailed consumer insight report exploring the advancement of private labels in developed economies. The report breaks down 8 key trends that when targeted effectively can further mature private label in the personal care market.

Key Findings

  • Private label personal care is a quickly advancing market across developed economies in order to stay ahead of the competition and capitalize on growth opportunities in the market private label manufacturers must ensure they stay ahead of key consumer trends in the market.
  • Consumers are increasingly trusting and interested in private label personal care allowing private labels to take a new stance in the market leaving behind their low cost-low quality image and instead building and shaping their brand.
  • Value is a significant factor in many purchases across developed economies with recessionary spending habits remaining rife private label manufacturers must use this search for value to their advantage offering both competitive prices and quality simultaneously to meet consumer demands and secure repeat custom.
  • Less developed target markets in personal care such as male grooming and aging populations present opportunities for private labels to become the preferred choice ahead of brands. In such instances effectively meeting the demands of men and older consumers will see that private labels secure a foothold in the market and the opportunity to become market leaders in these fields.
  • How consumers shop and the marketing efforts that influence them are quickly evolving. Many consumers enjoy the 'one-stop-shop' element of hypermarkets such a scenario grants opportunity for private label manufacturers to really showcase their products alongside brands.
  • The internet is having a huge influence on the way consumers shop with people increasingly shopping and researching online. Online sales platforms as well as bloggers will continue to influence consumers personal care spending and both provide a tool which private labels must use in their favor.

‘Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?' highlights key consumer groups that offer both new and ongoing opportunities for private label development. It identifies key trends in the personal care arena and how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this identifying profitable markets and areas for innovation.

Get access to:

  • Analysis of the private label personal care market at current across developed economies including market sizing and private label penetration rates.
  • Analysis of key trends influencing private label personal care consumption patterns and recommendations of how best to target such trends.
  • A brand prospective on the changing shape of private label personal care including recommendations of how to counteract rising private label successes; as well as exploring how the trends are also relevant to brands.
  • Introduction of private label maturity model including commentary on how each of the trends progresses private labels across the model to reach the aim of brand building.
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the private label personal care market; for instance how changing shopping habits or an aging population affects the required positioning of many personal care products.

Reasons To Buy

  • Consumer analysis and case studies provide insight into the private label personal care market and clear opportunities for new product developments are explored.
  • Canadean's unique consumer data developed from extensive consumption surveys and consumer group tracking quantifies the influence of 20 consumption motivations across the market hence granting a thorough understanding of consumer behavior.
  • Canadean's market data and country/category comparisons allow for markets and opportunities to be sized a measure of potential profitability.
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Table of Contents

Executive Summary

  • Introduction to the report format
  • Summary of the key steps to successfully target and position private label personal care for growth and brand development

Introduction and summary methodology

  • Drivers and inhibitors in the private label personal care market
  • Summary methodology
  • Country coverage
  • Definitions
  • Canadean's consumer trend framework

Overview of the private label Personal Care market

  • Identifying established and key growth markets of private label Personal Care
  • Understanding the key users of private label Personal Care, including age, gender and regional comparisons

Development of private label

  • Introduction and explanation of the Private label five stage maturity model
  • Introduction to the 8 steps to help personal care manufacturers to move up the maturity curve

8 steps to grow private label Personal Care

  • For each step the report explores the current state of the market, how to further private label personal care usage through capitalizing on the trend, and how brands can look to defend against strengthening private label competition
  • Grow Trust in Private Label
  • Speak to the Savvy Shopper
  • Target the Evolution of Male Grooming
  • Meet the Needs of Aging Populations
  • Optimize for Shopping Online
  • Build Service into Hypermarkets and Supermarkets
  • Provide for the Whole Personal Care Usage Spectrum
  • Build a Unique Brand with Bloggers

Methodology and appendix

  • Global survey methodology
  • Market data methodology
  • Consumer data methodology
  • About Canadean

List of Tables

  • Table 1: Private label personal care category values and CAGRs, 2010, 2013
  • Table 2: Over and under consumption of private label personal care by age group, 2013
  • Table 3: Number of times per year men use personal care products in France, Germany, Italy, Spain, and the UK, 2013

List of Figures

  • Figure 1: Private label maturity model introduction
  • Figure 2: Consumer side drivers and inhibitors of private label personal care growth and uptake
  • Figure 3: The value share (US$) of categories within private label Personal Care
  • Figure 4: CAGR of the private label Personal Care market, by country, 2010-2013
  • Figure 5: Private Label as a percentage of the market, by category, 2010 and 2013
  • Figure 6: Consumption of private label split by age group and category, 2013
  • Figure 7: Private Label consumption by gender and category, 2013
  • Figure 8: Consumption of private label split by age group and country, 2013
  • Figure 9: Private label Personal Care consumption in volume (million units) by gender, 2013
  • Figure 10: Private label Personal Care consumption in volume (million units) by urban/rural, 2013
  • Figure 11: Private label Personal Care consumption by leisure hours, 2013
  • Figure 12: The five stage private label maturity model
  • Figure 13: The five stage private label maturity model and its impact on national brand market share
  • Figure 14: The influence of the Trust trend in 2015
  • Figure 15: Consumers who keep a look-out for new products, by region, 2015
  • Figure 16: Consumer perceptions of grocery products with heritage, 2015
  • Figure 17: Influence of the value trend, 2013
  • Figure 18: Men's satisfaction with their personal appearance, by country, 2015
  • Figure 19: Respondents who say that a Personal Care product's ability to offer maximum results is important to them, 2015
  • Figure 20: Population of over 65s, 2015-2025
  • Figure 21: Importance of a known and trusted brand in personal care, UK and US, 2015
  • Figure 22: Consumers who stated to have a broadband internet connection at their home in 2015
  • Figure 23: The number of consumers who indicate that they have shopped online for groceries, in 2015
  • Figure 24: Cosmetics and toiletries sales by retail channel, 2014
  • Figure 25: Consumer confidence about their ability to spend on non-essentials, 2015
  • Figure 26: Consumers who indicate that looking their best is important to them, 2015
  • Figure 27: The number of consumers who agreed that they like to buy personal care products that are reflective of their attitudes and opinions in life, in 2015
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