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市場調査レポート

一般消費財 (FMCG) 産業における、プライベートブランド/ストアブランド製品向けパッケージングの重要性

Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry

発行 Canadean 商品コード 335286
出版日 ページ情報 英文 44 Pages
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一般消費財 (FMCG) 産業における、プライベートブランド/ストアブランド製品向けパッケージングの重要性 Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry
出版日: 2015年07月17日 ページ情報: 英文 44 Pages
概要

近年、FMCG市場においてプライベートブランドのパッケージングが、デザイン・開けやすさ・材料の品質といった点で改善されつつあります。プライベートブランド向けパッケージングの場合、品質向上と値ごろ感の確保が重要となっています。世界各国のパッケージング業界の企業幹部のうち、38%がプライベートブランド向けにも製品を提供したいと考えています。他方、消費者側は以前よりはブランドを重要視はしなくなりましたが、それでもパッケージングについてはナショナルブランドの方がプライベートブランドより優れている、と感じています。

当レポートでは、世界各地のパッケージング産業の関係者へのアンケート調査に基づき、一般消費財 (FMCG) 市場におけるプライベートブランドの市場シェアや今後の変動見通し、プライベートブランド製品向けパッケージングの品質水準や、その改善の動き・効果、消費者側・小売業者側・パッケージングメーカー側の受け取り方などについて調査・考察しております。

イントロダクション

  • 分析手法・サンプルサイズ
  • 調査回答企業のプロファイル
  • Canadeanの見解

プライベートブランド:消費者の期待と、企業側の戦略アプローチ

  • プライベートブランドの市場シェアの変化と、主な成長促進要因
  • プライベートブランド向けパッケージングの品質改善 (パッケージング関連限定) と、消費者側の見解
  • 品質評価・製品機能の重要性に関する、プライベートブランドの利点
  • パッケージングの流通構造:FMCGメーカーの分類別
  • パッケージングメーカー側の、プライベートブランド市場に対する期待

パッケージング業界関係者の見解:プライベートブランド製品市場の動向見通しと自社への影響

付録

図表一覧

目次
Product Code: PK4440PR

Summary

"Significance of Private Label/Store Branded Packaging" is a report published by Canadean with a detailed analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands.

Key Findings

  • Quality of private label packaging has improved in terms of design, ease of opening and quality of material used
  • Leveraging quality and good value of products is crucial for private label packaging
  • Overall, 38% of executives expressed intentions to supply packaging to private label FMCG manufacturers
  • Even though consumers have become less brand conscious over the last three years, they will prefer branded packaging to non-branded packaging

This report examines global packaging industry executives' opinions about transformation in market share of private label products and highlights key factors responsible for their growth. It also evaluates quality of private label packaging on specific parameters and scenarios and potential collaboration between packaging manufacturers and private label brands.

"Significance of Private Label/Store Branded Packaging" also includes:

  • A quality evaluation for private label packaging: evaluates packaging has transformed over the last three years based on specific aspects and parameters
  • Collaboration of packaging manufacturers with private label brands: examines prospects of packing manufactures working with private label brands
  • Concern assessment and change in market share: determines market share transformation for private label brands and identifies packaging manufacturers apprehension about retailers capabilities
  • Key drivers: identifies factors which are important for the growth of private label brands
  • Use of product attributes: ascertains importance for private label packaging to take advantage of product characteristics
  • Consumer perception: highlights consumer opinions about private label products and packaging based on various scenarios

Reasons To Buy

  • Restructure production and distribution plans of private label goods by using the trends highlighted within the report
  • Improve private label packaging by knowing the product attributes which can provide a competitive edge
  • Enhance the quality of private label packaging by understanding the factors which have brought positive change to quality levels over the last three years
  • Alter product offerings by following the key factors which are influencing consumers and get a deeper understand of their opinions regarding private label products

Table of Contents

Introduction

  • Methodology and sample size
  • Respondent profile
  • Canadean's view

Private Label - Consumer Expectations and Organizations Strategic Approach

  • Alteration in market share of private label brands and prominence of growth affecting factors
  • Quality improvement of private label packaging based on specific packaging aspects and viewpoint on consumer opinion
  • Quality evaluation and importance of using product features for private label advantage
  • Packaging distribution based on FMCG manufacturers classification
  • Expectation about packaging manufacturers association with private label brands

Organizations opinion about private label products and impact from packaging perspective

Appendix

List of Figures

  • Figure 1: Change in private label brands market share over the last three years - Overall
  • Figure 2: Change in private label brands market share over the last three years - region
  • Figure 3: Change in private label brands market share over the last three years - Size of business
  • Figure 4: Significance of growth influencing factors for private label brands - Overall
  • Figure 5: Significance of growth influencing factors for private label brands - Region
  • Figure 6: Significance of growth influencing factors for private label brands - Size of business
  • Figure 7: Opinion on consumer perception - Overall - Consumers have become less brand conscious over the last three years
  • Figure 8: Opinion on consumer perception - Overall - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 9: Opinion on consumer perception - Region - North America and Europe
  • Figure 10: Opinion on consumer perception - Region - Asia-Pacific and Rest of the World
  • Figure 11: Opinion on consumer perception - Size of business - Large companies and Medium-sized companies
  • Figure 12: Opinion on consumer perception - Size of business - Small companies
  • Figure 13: Enhancement in quality of private label packaging based on key parameters during the last three years - Overall
  • Figure 14: Enhancement in quality of private label packaging based on key parameters during the last three years - Region
  • Figure 15: Enhancement in quality of private label packaging based on key parameters during the last three years - Size of business
  • Figure 16: Significance of leveraging product attributes for private label packaging - Overall
  • Figure 17: Significance of leveraging product attributes for private label packaging - Region
  • Figure 18: Significance of leveraging product attributes for private label packaging - Size of business
  • Figure 19: Significance of leveraging product attributes for private label packaging - Overall - Convenience
  • Figure 20: Quality level of private label packaging based on specific packaging aspects - Overall
  • Figure 21: Quality level of private label packaging based on specific packaging aspects - Region
  • Figure 22: Quality level of private label packaging based on specific packaging aspects - Size of business
  • Figure 23: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
  • Figure 24: Opinion on consumer perception - Overall - Consumers will always prefer branded packaging to non-branded packaging
  • Figure 25: Opinion on consumer perception - Overall - Consumers are fully confident with the quality of private label groceries
  • Figure 26: Packaging share based on type of FMCG manufacturers - Overall
  • Figure 27: Packaging share based on type of FMCG manufacturers - Region
  • Figure 28: Packaging share based on type of FMCG manufacturers - Size of business
  • Figure 29: Prospects of packaging manufacturers association with private label brands over the next three years - Overall
  • Figure 30: Opinion on consumer perception - Region - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 31: Opinion on consumer perception - Size of business - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
  • Figure 32: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
  • Figure 33: Opinion on consumer perception - Size of business - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
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