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市場調査レポート

プライベートブランド:消費者の期待と組織の戦略的アプローチ

Global Executives Survey: Private Label - Consumer Expectations and Organizations Strategic Approach

発行 Canadean 商品コード 334021
出版日 ページ情報 英文 55 Pages
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プライベートブランド:消費者の期待と組織の戦略的アプローチ Global Executives Survey: Private Label - Consumer Expectations and Organizations Strategic Approach
出版日: 2015年06月30日 ページ情報: 英文 55 Pages
概要

当レポートでは、プライベートブランド (自社ブランド) について取り上げ、商品の品質、組織による導入・強化の計画、プライベートブランド・小売業者に関する懸念事項などについて検証し、体系的な情報を提供しています。

イントロダクション

  • 定義
  • 調査手法と標本サイズ
  • 回答者プロファイル
  • Canadeanの見識

プライベートブランド:消費者の期待と組織の戦略的アプローチ

  • 主な消費者促進要因に対する消費者認識と見解:プライベートブランド
  • 主な成長促進要因と観点:プライベートブランド商品の品質における潜在的な変化
  • プライベートブランドの将来成長の見通し
  • プライベートブランドの将来導入に対する組織のアプローチ
  • 回答者の観点:プライベートブランドの潜在的脅威と克服方法

付録

目次
Product Code: CS4430PR

Summary

"Private Label - Consumer Expectations and Organizations Strategic Approach" is a report published by Canadean with a detailed analysis about the quality of private label goods, organizations plans on adoption and strengthening of private label, also coverage of their apprehensions about private label brands and retailers.

Key Findings

  • Overall, 61% of executives indicate that private label goods are of the same quality to national brands.
  • The quality of private label goods is expected to increase over the next three years along with increase in market share of private label groceries and surge in consumer trust about private label.
  • Consumers are attracted towards private label goods mainly due to their low-cost and ready availability.
  • Even though executives view private label as threat to branded products, the majority of them are not planning to produce or distribute private label goods over the next three years.

This report examines global FMCG industry executives' opinions about the prospects of private label goods and their impact on companies strategies and expansion plans. It also highlights the key factors influencing consumers towards private label and indicates the countermeasures adopted by organizations to mitigate private label threats.

Private Label - Consumer Expectations and Organizations Strategic Approach also includes:

  • A quality evaluation of private label goods: examine organizations views about future prospects of quality of private label goods and their comparison with branded labels.
  • Future of private label goods: provides information about organizations plans to produce or distribute private label goods over the next three years.
  • Countermeasures against private label challenges: identify steps taken by companies to reduce threats presented by private label products.
  • Key drivers: determine important factors which have enhanced the growth of private label in recent years.
  • Consumer perception: ascertain consumer's knowledge about private label products and how much value they hold
  • Premium branded offerings: examine organizations views on introducing a premium ranges to their product portfolio over the next three years.

Reasons To Buy

  • Restructure production and distribution plans of private label goods by using the trends highlighted within the report.
  • Make effective business decisions by utilizing the steps highlighted to counter potential private label threats.
  • Alter product offerings by following the key factors which are influencing consumers and get a deeper understand of their opinions regarding private label products.
  • Strengthen existing ranges by using the approaches adopted to improve performance of your private label lines.

Table of Contents

  • Introduction
  • Definitions
  • Methodology and sample size
  • Respondent profile
  • Canadean's view
  • Consumer perception and opinion on key consumer drivers - private label
  • Key growth drivers and viewpoint on potential changes in quality of private label goods
  • Future growth prospects of private label
  • Organizations' approach on future implementation of private label
  • Respondent's viewpoint on potential private label threats and steps to overcome them Appendix

List of Figures

  • Figure 1: Manufacturing and distribution status of private label groceries - Overall
  • Figure 2: Quality comparison between private label and branded label - Overall and region
  • Figure 3: Quality comparison between private label and branded label - Size of business
  • Figure 4: Opinion on factors influencing consumer's perception towards private label goods - Overall - Low-cost
  • Figure 5: Opinion on factors influencing consumer's perception towards private label goods - Overall - Good quality
  • Figure 6: Opinion on factors influencing consumer's perception towards private label goods - Overall - Offer a wide variety of options
  • Figure 7: Opinion on factors influencing consumer's perception towards private label goods - Region
  • Figure 8: Opinion on factors influencing consumer's perception towards private label goods - Size of business ( Slide-17)
  • Figure 9: Consumers opinion and knowledge about private label - Overall - Consumers think private label goods are produced in the same factories to branded goods
  • Figure 10: Consumers opinion and knowledge about private label - Region - North America and Europe
  • Figure 11: Consumers opinion and knowledge about private label - Region - Asia-Pacific and the Rest of the World
  • Figure 12: Consumers opinion and knowledge about private label - Size of business - Large companies and Medium-sized companies
  • Figure 13: Consumers opinion and knowledge about private label - Size of business - Small companies
  • Figure 14: Key growth drivers of private label in recent years - Overall
  • Figure 15: Key growth drivers of private label in recent years - Top five responses by region
  • Figure 16: Key growth drivers of private label in recent years - Top five responses by size of business
  • Figure 17: Perception associated with potential changes in quality of private label goods - Overall - The quality of private label goods will increase
  • Figure 18: Perception associated with potential changes in quality of private label goods - Overall - Consumers will become more trustworthy over private label goods
  • Figure 19: Perception associated with potential changes in quality of private label goods - Overall - Private label goods will be just as popular as branded products
  • Figure 20: Perception associated with potential changes in quality of private label goods - Overall - The market share of private label groceries will increase and private label groceries have peaked in popularity amongst consumers
  • Figure 21: Perception associated with potential changes in quality of private label goods - Region
  • Figure 22: Perception associated with potential changes in quality of private label goods - Size of business
  • Figure 23: Consumers opinion and knowledge about private label - Overall - Consumers feel comfortable buying private label goods for indulgent occasions and consumers are happy to buy private label groceries such as wine and spirits as a gift
  • Figure 24: Consumers opinion and knowledge about private label - Overall - Consumers feel the ingredients used to produce private label goods are of lesser quality to branded goods and consumers completely trust private label goods
  • Figure 25: Future growth prospects of private label - Overall
  • Figure 26: Future growth prospects of private label - Region - North America and Europe
  • Figure 27: Future growth prospects of private label - Region - Asia-Pacific and the Rest of the World
  • Figure 28: Future growth prospects of private label - Size of business - Large companies and Medium-sized companies
  • Figure 29: Future growth prospects of private label - Size of business - Small companies
  • Figure 30: Organizations plans about offering premium branded range - Overall
  • Figure 31: Organizations plans about offering premium branded range - Region
  • Figure 32: Organizations plans about offering premium branded range - Size of business
  • Figure 33: Threat assessment of broad range private label offerings to national brands - Overall and region
  • Figure 34: Threat assessment of broad range private label offerings to national brands - Size of business
  • Figure 35: Organizations opinion on future production and distribution of private label goods - Overall
  • Figure 36: Organizations opinion on future production and distribution of private label goods - Region
  • Figure 37: Organizations opinion on future production and distribution of private label goods - Size of business
  • Figure 38: Steps to reduce potential private label threats - Overall
  • Figure 39: Steps to reduce potential private label threats - Top five responses by region
  • Figure 40: Steps to reduce potential private label threats - Top five responses by size of business
  • Figure 41: Organizations concerns about retailers influence - Overall
  • Figure 42: Organizations concerns about retailers influence - Region - North America and Europe
  • Figure 43: Organizations concerns about retailers influence - Region - Asia-Pacific and Rest of the World
  • Figure 44: Organizations concerns about retailers influence - Size of business - Large companies and Medium-sized companies
  • Figure 45: Organizations concerns about retailers influence - Size of business - Medium-sized companies
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