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市場調査レポート

消費者と市場の考察:タイのセイボリースナック市場

Consumer and Market Insights: Savory Snacks Market in Thailand

発行 Canadean 商品コード 328446
出版日 ページ情報 英文 58 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.02円で換算しております。
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消費者と市場の考察:タイのセイボリースナック市場 Consumer and Market Insights: Savory Snacks Market in Thailand
出版日: 2015年03月31日 ページ情報: 英文 58 Pages
概要

当レポートでは、タイのセイボリースナック市場について調査分析し、市場規模 (金額・数量) 、カテゴリー別分析、ブランドシェア、流通経路データ、パッケージングなどについて、体系的な情報を提供しています。

目次

  • 国の状況
  • 市場概要
  • 小売情勢と主な流通経路
  • パッケージング
  • ブランドシェア
  • 消費者動向
  • 新製品開発の例
  • 付録

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目次
Product Code: CS1813MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Thailand's Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • Thailand's Savory Snacks market will witness higher growth in value terms compared to volume terms during 2014-2019. Rising GDP and growing young consumer base will drive the packaged goods market in Thailand.
  • The Processed Snacks category recorded highest consumption in both value and volume terms in 2014.
  • The Nuts and Seeds category is forecast to be the fastest growing category in value terms during 2014-2019.
  • Calbee, Pop Secret, Dozo, Koh Kae, Lay's and Tomyum Crispy are the leading brands in the Savory Snacks market in Thailand.
  • Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

The Thailand Savory Snacks market is a moderate growth market led by Processed Snacks by value. Nuts and Seeds is forecast to register the highest growth during 2014-2019.Busy Lives and Fun and Enjoyment are the most influential trends in this market.

Reasons To Buy

This overview of the Savory Snacks Market in Thailand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Thailand market
  • Historical and projected consumption in the Thailand market
  • Degree of trade up/down-trade in the Thailand market
  • Market volume of Thailand by category
  • Historical and project market value of Thailand by category
  • Winners and losers in the Thailand market
  • Segment share of the category and change in market share in the Thailand market
  • Category level pricing in the Thailand market
  • Retailer and packaging
  • Leading retailers in the Thailand food market
  • Leading distribution channels in the Thailand market
  • Leading distribution channels by category in the Thailand market
  • Thailand market by type of packaging
  • Thailand market by type of packaging closure/outer
  • Thailand market by type of packaging, forecasted
  • Private label performance compared to national brands in the Thailand market
  • Leading companies in the Thailand market by category
  • Leading brands in the Thailand market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Thailand market
  • How the trend is influencing consumption in the Thailand market
  • How to target the trend in the Thailand market
  • How the trend will evolve in the Thailand market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Thailand market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
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