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市場調査レポート

消費者と市場の考察:タイのセイボリースナック市場

Consumer and Market Insights: Savory Snacks in Thailand

発行 Canadean 商品コード 328446
出版日 ページ情報 英文 107 Pages
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消費者と市場の考察:タイのセイボリースナック市場 Consumer and Market Insights: Savory Snacks in Thailand
出版日: 2016年06月30日 ページ情報: 英文 107 Pages
概要

当レポートでは、タイのセイボリースナック市場について調査分析し、市場規模 (金額・数量) 、カテゴリー別分析、ブランドシェア、流通経路データ、パッケージングなどについて、体系的な情報を提供しています。

目次

  • 国の状況
  • 市場概要
  • 小売情勢と主な流通経路
  • パッケージング
  • ブランドシェア
  • 消費者動向
  • 新製品開発の例
  • 付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CS3663MF

Summary

Thailand's Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015, while the Nuts and Seeds category is projected to witness the fastest growth during 2015-2020. Rising personal disposable income in Thailand is driving the growth of premium Savory Snacks. The large young population of Thailand will drive the demand for healthy Savory Snacks for children.

Key Findings

  • The Savory Snacks market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015.
  • Thai consumers prefer to purchase premium products in the Savory Snacks market.
  • The Nuts and Seeds category is forecast to register fastest value growth among all categories during 2015-2020.
  • Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in Thailand's Savory Snacks market.
  • Pop Secret and Pop Weaver are the leading brands in Popcorn category, both in value and in volume terms.
  • Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Thailand.

Canadean's Consumer and Market Insights report on the Savory Snacks market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
  • Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for Thailand's Savory Snacks market
  • Impact of exchange rate fluctuations on Savory Snacks market
  • Degree of trade up/down in Thailand's Savory Snacks market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Segment share in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Food market
  • Leading distribution channels (value terms) in Thailand's Savory Snacks market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Thailand's Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure/outer (in volume terms)
  • Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Thailand's Savory Snacks market:
  • How the trend is influencing consumption in Thailand's Savory Snacks market
  • How to target the trend in Thailand's Savory Snacks market
  • How the trend will evolve in Thailand's Savory Snacks market
  • Key target demographic and the rate at which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in Thailand's Savory Snacks market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Health and Wellness data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Health and Wellness definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in THB and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to THB
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average prices (THB and US$) by category, 2015
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015
  • Table 11: Key Health and Wellness product attributes driving sales, 2015
  • Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior -Trading up/down, 2015
  • Figure 5: Market volume share analysis by category, 2015
  • Figure 6: Market value growth analysis by category, 2010-2020
  • Figure 7: Historic and forecast value analysis by category, 2010-2020
  • Figure 8: Change in market share by category, 2015-2020
  • Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 10: Leading distribution channels, overall Food, 2011-2014
  • Figure 11: Leading distribution channels, overall Savory Snacks, 2015
  • Figure 12: Leading distribution channels by category, 2015
  • Figure 13: Brand share analysis by category (by value and volume), 2015
  • Figure 14: Private label penetration by category, 2015
  • Figure 15: Private label and brand share growth, 2012-2015
  • Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 17: Leading Health and Wellness companies by category, 2015
  • Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020
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