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市場調査レポート

消費者と市場の考察:メキシコの菓子市場

Consumer and Market Insights: Confectionery Market in the Mexico

発行 Canadean 商品コード 327955
出版日 ページ情報 英文 55 Pages
納期: 即日から翌営業日
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消費者と市場の考察:メキシコの菓子市場 Consumer and Market Insights: Confectionery Market in the Mexico
出版日: 2015年03月31日 ページ情報: 英文 55 Pages
概要

当レポートでは、メキシコの菓子市場について調査分析し、市場データ、カテゴリー分析、ブランドシェア、流通経路データ、パッケージングなどについて、体系的な情報を提供しています。

目次

  • 国の状況
  • 市場概要
  • 小売情勢と主な流通経路
  • パッケージング
  • ブランドと自社ブランドのシェア
  • 消費者動向
  • 新製品開発の例
  • 付録

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目次
Product Code: CS1846MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

  • Product innovation and greater demand for sugar-free products will drive growth in the Confectionery market
  • The Sugar Confectionery category has the highest volume share in the Mexican Confectionery market
  • Chocolate is the only category to witness gain in market share, in value terms during 2014-2019
  • Paper and Board is the most used packaging material while Wrapper is the most commonly used container type in Mexico's Confectionery market.

Mexico's economy recovered in 2014 following steady decline in per capita growth rates during 2011-2013. However, the young and the growing affluent population is expected to drive growth of the Confectionery market. Sugar Confectionery is the largest category in the Mexican Confectionery market by value owing to the country's high population of kids. The Chocolate category is set to record the fastest growth rate.

Reasons To Buy

This overview of the Confectionery market in the Mexico allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Mexico market
  • Historical and projected consumption in the Mexico market
  • Degree of trade up/down-trade in the Mexico market
  • Market volume of Mexico by category
  • Historical and project market value of Mexico by category
  • Winners and losers in the Mexico market
  • Segment share of the category and change in market share in the Mexico market
  • Category level pricing in the Mexico market
  • Retailer and packaging
  • Leading retailers in the Mexico food market
  • Leading distribution channels in the Mexico market
  • Leading distribution channels by category in the Mexico market
  • Mexico market by type of packaging
  • Mexico market by type of packaging closure/outer
  • Mexico market by type of packaging, forecasted
  • Private label performance compared to national brands in the Mexico market
  • Leading companies in the Mexico market by category
  • Leading brands in the Mexico market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Mexico market
  • How the trend is influencing consumption in the Mexico market
  • How to target the trend in the Mexico market
  • How the trend will evolve in the Mexico market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Mexico market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
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