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市場調査レポート

消費者・市場動向の考察:マレーシアのセイボリースナック市場

Consumer and Market Insights: Savory Snacks Market in Malaysia

発行 Canadean 商品コード 326258
出版日 ページ情報 英文 60 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.39円で換算しております。
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消費者・市場動向の考察:マレーシアのセイボリースナック市場 Consumer and Market Insights: Savory Snacks Market in Malaysia
出版日: 2015年02月28日 ページ情報: 英文 60 Pages
概要

マレーシアのセイボリースナック市場の今後6年間の成長率は、過去6年間のそれと比較して大幅に拡大する見通しです。その要因として、若年層人口の増加や、彼らの生活の多忙化などが挙げられます。カテゴリー別で見ると、加工スナックが最大の市場規模 (数量・金額とも) となっている一方、市場成長率はプレッツェルが最高となっています。パッケージング素材/方式に関しては、柔軟パッケージングやバッグ・袋 (サッシュ) のシェアが高くなっています。

当レポートでは、マレーシアのセイボリースナック (塩味スナック、スナック菓子) 市場について包括的に分析し、全体的な市場規模の動向 (数量・金額ベース、過去・今後6年間分) や、カテゴリー別の詳細動向、主要ブランド/プライベートブランドの市場シェア、パッケージング (包装形態) の動向などを調査しております。

目次

  • 国の状況
  • 市場概要
  • 小売環境と主な流通チャネル
  • パッケージング
  • 各企業およびプライベートブランドの市場シェア
  • 消費者動向
  • 新製品開発の事例
  • 付録

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目次
Product Code: CS1795MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Malaysia's Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • Malaysia's Savory Snacks market will register higher value growth compared to volume growth during 2014-2019. Growing young population and increasingly fast-paced lifestyle of this group will drive the growth of consumer packaged goods market in Malaysia.
  • The Processed Snacks category recorded highest consumption in both value and volume terms in 2014.
  • The Pretzels category is forecast to be the fastest growing category in value terms during 2014-2019.
  • Jack' n Jill, Act II, Mister Potato, Tong Garden and Kabaya Pakyni are the leading brands in the Savory Snacks market in Malaysia.
  • Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

This report is based on market data to provide a comprehensive brief of the Savory Snacks market in Malaysia. It includes overall Savory Snacks market value and volume analysis, category and segmental breakdown for seven Savory Snacks categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels, and Savory Snacks packaging in the country.

Reasons To Buy

This overview of the Savory Snacks Market in Malaysia allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

  • Introduction
  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Malaysia market
  • Historical and projected consumption in the Malaysia market
  • Degree of trade up/down-trade in the Malaysia market
  • Market volume of Malaysia by category
  • Historical and project market value of Malaysia by category
  • Winners and losers in the Malaysia market
  • Segment share of the category and change in market share in the Malaysia market
  • Category level pricing in the Malaysia market
  • Retailer and packaging
  • Leading retailers in the Malaysia food market
  • Leading distribution channels in the Malaysia market
  • Leading distribution channels by category in the Malaysia market
  • Malaysia market by type of packaging
  • Malaysia market by type of packaging closure/outer
  • Malaysia market by type of packaging, forecasted
  • Private label performance compared to national brands in the Malaysia market
  • Leading companies in the Malaysia market by category
  • Leading brands in the Malaysia market by category
  • Consumer trend analysis
  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Malaysia market
  • How the trend is influencing consumption in the Malaysia market
  • How to target the trend in the Malaysia market
  • How the trend will evolve in the Malaysia market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption
  • Innovation examples
  • New product examples launched in the Malaysia market
  • Appendix
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
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