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市場調査レポート

麦芽飲料の世界市場

Special Report: The Global Market for Malt Beverages

発行 Canadean 商品コード 325612
出版日 ページ情報 英文 138 Pages
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麦芽飲料の世界市場 Special Report: The Global Market for Malt Beverages
出版日: 2015年02月28日 ページ情報: 英文 138 Pages
概要

麦芽飲料はこれまで、世界の飲料市場の中で見過ごされがちでしたが、近年になって急速にその規模と重要性を拡大させつつあります。アルコール飲料が禁止されている、または推奨されていない国々において、ビールメーカーは取り扱い製品の幅を麦芽飲料にまで広げることで参入を果たそうとしています。麦芽飲料はまた、健康・ウェルネス志向を活用する手段としても有効です。

当レポートでは、全世界の主要地域 (MENA (中東・北アフリカ)、ラテンアメリカ・カリブ海地域、アフリカ諸国) における麦芽飲料の市場について分析し、全体的な市場構造や最新情勢、今後の方向性などを調査すると共に、各地域および主要国の消費量・消費額の推移 (過去6年間分)や、主要企業・ブランドの市場シェア、フレーバー/包装形態/流通形態別の詳細動向などを計測しております。

第1章 世界市場の概況

  • エグゼクティブ・サマリー
  • 麦芽飲料の定義
  • 分析範囲
  • 現在までの市場の発展
  • 主要企業・ブランド
  • 消費量とポジショニング
  • 現在・将来の市場動向
  • 将来展望

第2章 中東・北アフリカ

  • 域内市場のサマリー
  • バーレーン
  • エジプト
  • イラン
  • ヨルダン
  • クウェート
  • レバノン
  • モロッコ
  • オマーン
  • カタール
  • サウジアラビア
  • チュニジア
  • アラブ首長国連邦 (UAE)

第3章 ラテンアメリカ・カリブ海地域

  • 域内市場のサマリー
  • カリブ海地域
  • コスタリカ
  • コロンビア
  • エクアドル
  • パナマ
  • ペルー
  • ベネズエラ

第4章 その他のアフリカ諸国

  • 域内市場のサマリー
  • カメルーン
  • ガーナ
  • ケニア
  • ナイジェリア
  • タンザニア
  • ウガンダ
  • 他の国々

調査手法および製品定義

図表一覧

目次
Product Code: BSFGMB15

Summary

The Global Market for Malt Beverages report offers and insight in to this often overlooked, but increasingly important, beverage segment. The report provides insight into the two distinct types of malt beverage and analysis of key players at a regional and country level for the three key regions; MENA, LatAm and Africa. It includes data on brand volumes, packaging and the split between on- and off-premise consumption. The text provides important background information and discusses likely developments.

Key Findings

  • Malt beverages are an increasingly important segment
  • A key product allowing brewers to diversify and to enter markets where alcohol is prohibited or discouraged
  • Malt beverages could be an opportunity for brewers to capitalise on the health and wellness trend
  • Clear malt offers a wider target consumer group than for traditional malt beverages

This report focuses on three key regions; MENA, Latin America and the Caribbean and Africa.

The executive summary gives an overview of the segment including production methods, Canadean definitions of malt drinks, a history of the segment, discussion of the key players and brands, positioning malt beverages , the segmentation of malt beverages into dark and light variant, current and emerging trends and outlook for the segment.

The executive summary includes the following tables and figures

  • Leading malt beverage brands by local operator 2014
  • Malt beverage volume by region 2009-2014
  • Malt beverage volume by type 2009-2014

There is a chapter for each of the three regions which include a regional summary comprising a discussion of the overall trends for the region and key players and also some summary tables/figures showing regional consumption and the split between clear and dark malt. Each of the main markets in the region is then considered in turn including discussion of the main players and brands, flavor preferences and any emerging trends. For each market the following tables/figures are presented;

  • Trends in malt beverages (split between clear and dark malt) 2009-2014
  • Leading malt beverage brands 2009-2014
  • Leading malt beverage brans, brand owners and local operators
  • Malt beverages by flavor
  • Malt beverage packaging 2009-2014
  • Malt beverage channel mix 2009-2014

Reasons To Buy

The Global Market for Malt Beverages report provides data and insight into the key malt beverage markets on a regional and country basis. Key drivers are considered for both the segment overall and brands/players giving the reader an understanding of the market and he ability to spot opportunities.

Table of Contents

Section 1 : Global Summary

  • Executive Summary
  • Defining Malt Beverages
  • Coverage of this Report
  • Historical Development
  • Key Players and Brands
  • Consumption and Positioning
  • Current and Emerging Trends
  • Outlook

Section 2 : Middle East and North Africa

  • Regional Summary
  • Bahrain
  • Egypt
  • Iran
  • Jordan
  • Kuwait
  • Lebanon
  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • Tunisia
  • United Arab Emirates

Section 3 : Latin America and Caribbean

  • Regional Summary
  • Caribbean
  • Costa Rica
  • Colombia
  • Ecuador
  • Panama
  • Peru
  • Venezuela

Section 4 : Rest of Africa

  • Regional Summary
  • Cameroon
  • Ghana
  • Kenya
  • Nigeria
  • Tanzania
  • Uganda
  • Other Africa

Methodology and Product Definitions

List of Tables

  • Table 1: Leading Malt Beverage Brands By Local Operator, 2014
  • Table 2: Malt Beverage Volume by Region, 2009-2014
  • Table 3: Leading Malt Beverage Volume by Region, 2009-2014
  • Table 4: Malt Beverage Volume by Type, 2009-2014
  • Table 5: Malt Beverage Growth, 2009-2014
  • Table 6: Leading Malt Beverage Markets, 2009-2014
  • Table 7: Malt Beverages Growth, 2009-2014
  • Table 8: Malt Beverage Brands in Bahrain, 2009-2014
  • Table 9: Leading Malt Beverage Brands in Bahrain, Brand Owners and Local Operators
  • Table 10: Malt Beverages by Flavour in Bahrain, 2009-2014
  • Table 11: Malt Beverage Packaging in Bahrain, 2009-2014
  • Table 12: Malt Beverage Channel Mix in Bahrain, 2009-2014
  • Table 13: Malt Beverages Growth, 2009-2014
  • Table 14: Malt Beverage Brands in Egypt, 2009-2014
  • Table 15: Leading Malt Beverage Brands in Egypt, Brand Owners and Local Operators
  • Table 16: Malt Beverages by Flavour in Egypt, 2009-2014
  • Table 17: Malt Beverage Packaging in Egypt, 2009-2014
  • Table 18: Malt Beverage Channel Mix in Egypt, 2009-2014
  • Table 19: Malt Beverages Growth, 2009-2014
  • Table 20: Leading Malt Beverage Brands in Iran, 2009-2014
  • Table 21: Leading Malt Beverage Brands in Iran, Brand Owners and Local Operators
  • Table 22: Malt Beverage by Flavour in Iran, 2009-2014
  • Table 23: Malt Beverage Packaging in Iran, 2009-2014
  • Table 24: Malt Beverage Channel Mix in Iran, 2009-2014
  • Table 25: Malt Beverages Growth, 2009-2014
  • Table 26: Leading Malt Beverage Brands in Jordan, 2009-2014
  • Table 27: Leading Malt Beverage Brands in Jordan, Brand Owners and Local Operators
  • Table 28: Malt Beverage by Flavour in Jordan, 2009-2014
  • Table 29: Malt Beverage Packaging in Jordan, 2009-2014
  • Table 30: Malt Beverage Channel Mix in Jordan, 2009-2014
  • Table 31: Malt Beverages Growth, 2009-2014
  • Table 32: Leading Malt Beverage Brands in Kuwait, 2009-2014
  • Table 33: Malt Beverage by Flavour in Kuwait, 2009-2014
  • Table 34: Malt Beverage Packaging in Kuwait, 2009-2014
  • Table 35: Malt Beverage Channel Mix in Kuwait, 2009-2014
  • Table 36: Malt Beverages Growth, 2009-2014
  • Table 37: Leading Malt Beverage Brands in Lebanon, 2009-2014
  • Table 38: Leading Malt Beverage Brands in Lebanon, Brand Owners and Local Operators
  • Table 39: Malt Beverage by Flavour in Lebanon, 2009-2014
  • Table 40: Malt Beverage Packaging in Lebanon, 2009-2014
  • Table 41: Malt Beverage Channel Mix in Lebanon, 2009-2014
  • Table 42: Malt Beverages Growth, 2009-2014
  • Table 43: Leading Malt Beverage Brands in Morocco, 2009-2014
  • Table 44: Leading Malt Beverage Brands in Morocco, Brand Owners and Local Operators
  • Table 45: Malt Beverage by Flavour in Morocco, 2009-2014
  • Table 46: Malt Beverage Packaging in Morocco, 2009-2014
  • Table 47: Malt Beverage Channel Mix in Morocco, 2009-2014
  • Table 48: Malt Beverages Growth, 2009-2014
  • Table 49: Leading Malt Beverage Brands in Oman, 2009-2014
  • Table 50: Leading Malt Beverage Brands in Oman, Brand Owners and Local Operators
  • Table 51: Malt Beverage by Flavour in Oman, 2009-2014
  • Table 52: Malt Beverage Packaging in Oman, 2009-2014
  • Table 53: Malt Beverage Channel Mix in Oman, 2009-2014
  • Table 54: Malt Beverages Growth, 2009-2014
  • Table 55: Leading Malt Beverage Brands in Qatar, 2009-2014
  • Table 56: Leading Malt Beverage Brands in Qatar, Brand Owners and Local Operators
  • Table 57: Malt Beverage by Flavour in Qatar, 2009-2014
  • Table 58: Malt Beverage Packaging in Qatar, 2009-2014
  • Table 59: Malt Beverage Channel Mix in Qatar, 2009-2014
  • Table 60: Malt Beverages Growth, 2009-2014
  • Table 61: Leading Malt Beverage Brands in Saudi Arabia, 2009-2014
  • Table 62: Leading Malt Beverage Brands in Saudi Arabia, Brand Owners and Local Operators
  • Table 63: Malt Beverage by Flavour in Saudi Arabia, 2009-2014
  • Table 64: Malt Beverage Packaging in Saudi Arabia, 2009-2014
  • Table 65: Malt Beverage Channel Mix in Saudi Arabia, 2009-2014
  • Table 66: Malt Beverages Growth, 2009-2014
  • Table 67: Leading Malt Beverage Brands in Tunisia, 2009-2014
  • Table 68: Leading Malt Beverage Brands in Tunisia, Brand Owners and Local Operators
  • Table 69: Malt Beverage by Flavour in Tunisia, 2009-2014
  • Table 70: Malt Beverage Packaging in Tunisia, 2009-2014
  • Table 71: Malt Beverage Channel Mix in Tunisia, 2009-2014
  • Table 72: Malt Beverages Growth, 2009-2014
  • Table 73: Leading Malt Beverage Brands in UAE, 2009-2014
  • Table 74: Leading Malt Beverage Brands in UAE, Brand Owners and Local Operators
  • Table 75: Malt Beverage by Flavour in UAE, 2009-2014
  • Table 76: Malt Beverage Packaging in UAE, 2009-2014
  • Table 77: Malt Beverage Channel Mix in UAE, 2009-2014
  • Table 78: Malt Beverages Growth, 2009-2014
  • Table 79: Leading Malt Beverage Markets, 2009-2014
  • Table 80: Malt Beverages Growth, 2009-2014
  • Table 81: Leading Malt Beverage Brands in Caribbean, 2009-2014
  • Table 82: Leading Malt Beverage Brands in Caribbean, Brand Owners and Local Operators
  • Table 83: Malt Beverage Packaging in Caribbean, 2009-2014
  • Table 84: Malt Beverage Channel Mix in Caribbean, 2009-2014
  • Table 85: Malt Beverages Growth, 2009-2014
  • Table 86: Leading Malt Beverage Brands in Costa Rica, 2009-2014
  • Table 87: Leading Malt Beverage Brands in Costa Rica, Brand Owners and Local Operators
  • Table 88: Malt Beverage Packaging in Costa Rica, 2009-2014
  • Table 89: Malt Beverage Channel Mix in Costa Rica, 2009-2014
  • Table 90: Malt Beverages Growth, 2009-2014
  • Table 91: Leading Malt Beverage Brands in Colombia, 2009-2014
  • Table 92: Leading Malt Beverage Brands in Colombia, Brand Owners and Local Operators
  • Table 93: Malt Beverage Packaging in Colombia, 2009-2014
  • Table 94: Malt Beverage Channel Mix in Colombia, 2009-2014
  • Table 95: Malt Beverages Growth, 2009-2014
  • Table 96: Leading Malt Beverage Brands in Ecuador, 2009-2014
  • Table 97: Leading Malt Beverage Brands in Colombia, Brand Owners and Local Operators
  • Table 98: Malt Beverage Packaging in Ecuador, 2009-2014
  • Table 99: Malt Beverage Channel Mix in Ecuador, 2009-2014
  • Table 100: Malt Beverages Growth, 2009-2014
  • Table 101: Leading Malt Beverage Brands in Panama, 2009-2014
  • Table 102: Leading Malt Beverage Brands in Panama, Brand Owners and Local Operators
  • Table 103: Malt Beverage Packaging in Panama, 2009-2014
  • Table 104: Malt Beverage Channel Mix in Panama, 2009-2014
  • Table 105: Malt Beverages Growth, 2009-2014
  • Table 106: Leading Malt Beverage Brands in Peru, 2009-2014
  • Table 107: Leading Malt Beverage Brands in Peru, Brand Owners and Local Operators
  • Table 108: Malt Beverage Packaging in Peru, 2009-2014
  • Table 109: Malt Beverage Channel Mix in Peru, 2009-2014
  • Table 110: Malt Beverages Growth, 2009-2014
  • Table 111: Leading Malt Beverage Brands in Venezeula, 2009-2014
  • Table 112: Leading Malt Beverage Brands in Venezeula, Brand Owners and Local Operators
  • Table 113: Malt Beverage Packaging in Venezeula, 2009-2014
  • Table 114: Malt Beverage Channel Mix in Venezeula, 2009-2014
  • Table 115: Malt Beverages Growth, 2009-2014
  • Table 116: Leading Malt Beverage Markets, 2009-2014
  • Table 117: Malt Beverages Growth, 2009-2014
  • Table 118: Leading Malt Beverage Brands in Cameroon, 2009-2014
  • Table 119: Leading Malt Beverage Brands in Cameroon, Brand Owners and Local Operators
  • Table 120: Malt Beverage Packaging in Cameroon, 2009-2014
  • Table 121: Malt Beverage Channel Mix in Cameroon, 2009-2014
  • Table 122: Malt Beverages Growth, 2009-2014
  • Table 123: Leading Malt Beverage Brands in Ghana, 2009-2014
  • Table 124: Leading Malt Beverage Brands in Ghana, Brand Owners and Local Operators
  • Table 125: Malt Beverage Packaging in Ghana, 2009-2014
  • Table 126: Malt Beverage Channel Mix in Ghana, 2009-2014
  • Table 127: Malt Beverages Growth, 2009-2014
  • Table 128: Leading Malt Beverage Brands in Kenya, 2009-2014
  • Table 129: Leading Malt Beverage Brands in Kenya, Brand Owners and Local Operators
  • Table 130: Malt Beverage Packaging in Kenya, 2009-2014
  • Table 131: Malt Beverage Channel Mix in Kenya, 2009-2014
  • Table 132: Leading Malt Beverage Brands in Nigeria, 2009-2014
  • Table 133: Leading Malt Beverage Brands in Nigeria, Brand Owners and Local Operators
  • Table 134: Malt Beverage Packaging in Nigeria, 2009-2014
  • Table 135: Malt Beverage Channel Mix in Nigeria, 2009-2014
  • Table 136: Malt Beverages Growth, 2009-2014
  • Table 137: Leading Malt Beverage Brands in Tanzania, 2009-2014
  • Table 138: Leading Malt Beverage Brands in Tanzania, Brand Owners and Local Operators
  • Table 139: Malt Beverage Packaging in Tanzania, 2009-2014
  • Table 140: Malt Beverage Channel Mix in Tanzania, 2009-2014
  • Table 141: Malt Beverages Growth, 2009-2014
  • Table 142: Leading Malt Beverage Brands in Uganda, 2009-2014
  • Table 143: Leading Malt Beverage Brands in Uganda, Brand Owners and Local Operators
  • Table 144: Malt Beverage Packaging in Uganda, 2009-2014
  • Table 145: Malt Beverage Channel Mix in Uganda, 2009-2014
  • Table 146: Malt Beverages Growth, 2009-2014
  • Table 147: Leading Malt Beverage Brands in Other Africa, 2009-2014
  • Table 148: Leading Malt Beverage Brands in Other Africa, Brand Owners and Local Operators
  • Table 149: Malt Beverage Packaging in Other Africa, 2009-2014
  • Table 150: Malt Beverage Channel Mix in Other Africa, 2009-2014

List of Figures

  • Figure 1: Malt Beverage Volumes By Region, 2009-2014
  • Figure 2: Malt Beverage Volumes by Type, 2009-2014
  • Figure 3: MENA Trends in Malt Beverages, 2009-2014
  • Figure 4: Bahrain Trends in Malt Beverages, 2009-2014
  • Figure 6: Bahrain - Malt Beverages by Flavour, 2014
  • Figure 7: Egypt Trends in Malt Beverages, 2009-2014
  • Figure 8: Egypt - Leading Malt Beverage Brands, 2009-2014
  • Figure 9: Egypt - Malt Beverages by Flavour, 2014
  • Figure 10: Iran Trends in Malt Beverages, 2009-2014
  • Figure 11: Iran - Leading Malt Beverage Brands, 2009-2014
  • Figure 12 Iran - Malt Beverages by Flavour, 2014
  • Figure 13: Jordan Trends in Malt Beverages, 2009-2014
  • Figure 14: Jordan - Malt Beverages by Flavour, 2014
  • Figure 15: Kuwait Trends in Malt Beverages, 2009-2014
  • Figure 16: Kuwait - Leading Malt Beverage Brands, 2009-2014
  • Figure 16: Kuwait - Malt Beverages by Flavour, 2014
  • Figure 17: Lebanon Trends in Malt Beverages, 2009-2014
  • Figure 18: Lebanon - Leading Malt Beverage Brands, 2009-2014
  • Figure 19: Lebanon - Malt Beverages by Flavour, 2014
  • Figure 20: Morocco Trends in Malt Beverages
  • Figure 21: Morocco - Leading Malt Beverage Brands, 2009-2014
  • Figure 22: Morocco - Malt Beverages by Flavour, 2014
  • Figure 23: Oman Trends in Malt Beverages, 2009-2014
  • Figure 24: Oman - Leading Malt Beverage Brands, 2009-2014
  • Figure 25: Oman - Malt Beverages by Flavour, 2014
  • Figure 26: Qatar: Trends in Malt Beverages, 2009-2014
  • Figure 28: Qatar - Malt Beverages by Flavour, 2014
  • Figure 29: Saudi Arabia Trends in Malt Beverages, 2009-2014
  • Figure 30: Saudi Arabia - Leading Malt Beverage Brands, 2009-2014
  • Figure 31: Saudi Arabia - Malt Beverages by Flavour, 2014
  • Figure 32: Tunisia Trends in Malt Beverages, 2009-2014
  • Figure 33: Tunisia - Leading Malt Beverage Brands, 2009-2014
  • Figure 34: Tunisia - Malt Beverages by Flavour, 2014
  • Figure 35: UAE Trends in Malt Beverages, 2009-2014
  • Figure 36: UAE - Leading Malt Beverage Brands, 2009-2014
  • Figure 37: UAE - Malt Beverages by Flavour, 2014
  • Figure 38: LatAm/Caribbean Trends in Malt Beverages, 2009-2014
  • Figure 39: Caribbean Trends in Malt Beverages, 2009-2014
  • Figure 40: Caribbean - Leading Malt Beverage Brands, 2009-2014
  • Figure 41: Costa Rica Trends in Malt Beverages, 2009-2014
  • Figure 42: Costa Rica - Leading Malt Beverage Brands, 2009-2014
  • Figure 43: Colombia Trends in Malt Beverages, 2009-2014
  • Figure 44: Colombia - Leading Malt Beverage Brands, 2009-2014
  • Figure 45: Ecuador Trends in Malt Beverages, 2009-2014
  • Figure 46: Ecuador - Leading Malt Beverage Brands, 2009-2014
  • Figure 47: Panama Trends in Malt Beverages, 2009-2014
  • Figure 48: Panama - Leading Malt Beverage Brands, 2009-2014
  • Figure 49: Peru Trends in Malt Beverages, 2009-2014
  • Figure 50: Peru - Leading Malt Beverage Brands, 2009-2014
  • Figure 51: Venezuela Trends in Malt Beverages, 2009-2014
  • Figure 52: Venezuela - Leading Malt Beverage Brands, 2009-2014
  • Figure 53: Africa Trends in Malt Beverages, 2009-2014
  • Figure 54: Cameroon Trends in Malt Beverages, 2009-2014
  • Figure 55: Cameroon - Leading Malt Beverage Brands, 2009-2014
  • Figure 56: Ghana Trends in Malt Beverages, 2009-2014
  • Figure 57: Ghana - Leading Malt Beverage Brands, 2009-2014
  • Figure 58: Kenya Trends in Malt Beverages, 2009-2014
  • Figure 59: Kenya - Leading Malt Beverage Brands, 2009-2014
  • Figure 60: Nigeria Trends in Malt Beverages, 2009-2014
  • Figure 61: Nigeria - Leading Malt Beverage Brands, 2009-2014
  • Figure 62: Tanzania Trends in Malt Beverages, 2009-2014
  • Figure 63: Tanzania - Leading Malt Beverage Brands, 2009-2014
  • Figure 64: Uganda Trends in Malt Beverages, 2009-2014
  • Figure 65: Uganda - Leading Malt Beverage Brands, 2009-2014
  • Figure 66: Other Africa Trends in Malt Beverages, 2009-2014
  • Figure 67: Other Africa - Leading Malt Beverage Brands, 2009-2014
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