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市場調査レポート

消費者と市場の考察:インドネシアの乳製品市場

Consumer and Market Insights: Dairy and Soy Food in Indonesia

発行 Canadean 商品コード 324825
出版日 ページ情報 英文 129 Pages
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消費者と市場の考察:インドネシアの乳製品市場 Consumer and Market Insights: Dairy and Soy Food in Indonesia
出版日: 2016年07月29日 ページ情報: 英文 129 Pages
概要

当レポートでは、インドネシアの乳製品市場について調査分析し、市場データに焦点を当てて、カテゴリー別の成長機会、パッケージングなどについて、体系的な情報を提供しています。

目次

  • 国の背景
  • 市場概要
  • 小売情勢と主な流通チャネル
  • パッケージング
  • 企業と自社ブランドのシェア
  • 消費者動向
  • 新製品開発の例
  • 付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CS3240MF

Summary

Indonesia's Dairy and Soy Food market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Milk category has the highest volume share and is also forecast to register fastest growth value growth (both off-trade and on-trade) during 2015-2020. Wealthy, urban professionals who are constantly exposed to global cuisines and innovations in food and drinks, and are willing to experiment with novel products are constantly seeking Dairy and Soy Foods in novel flavours. Backed by rising disposable incomes, young Indonesian consumers will increasingly look out for premium Dairy and Soy Foods that offer an indulgent experience.

Key Findings

  • The Dairy and Soy Food market in Indonesia registered a CAGR of 2.6% in US$ terms during 2010-2015.
  • The Milk category is forecast to register fastest growth during 2015-2020.
  • The Flavored Milk segment is expected to gain maximum share growth within the Milk category.
  • Convenience Stores is the leading distribution channel in Butter and Spreadable Fats category.
  • Kraft is the leading brand in the Cheese category both in value and volume terms.
  • Foil is the most commonly used closure type in the Indonesian Dairy and Soy Food market.
  • Dairy and Soy Foods with 'real' and 'natural' claims are thriving as consumers increasingly seek better-for-you products.

Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
  • Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis -Key Takeaways

Market Overview and Consumer Demographics

  • Value and volume analysis for the Indonesian Dairy and Soy Food market
  • Impact of exchange rate fluctuations on Dairy and Soy Food market
  • Degree of trade up/down in the Indonesian Dairy and Soy Food market (Off-trade and On-trade)
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indonesian Food market
  • Leading distribution channels (value terms) in the Indonesian Dairy and Soy Food market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Indonesian Dairy and Soy Food market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share

Packaging

  • Dairy and Soy Food market by type of packaging material/container (in volume terms)
  • Dairy and Soy Food market by type of packaging closure (in volume terms)
  • Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Indonesian Dairy and Soy Food market:

How the trend is influencing consumption in the Indonesian Dairy and Soy Food market

How to target the trend in the Indonesian Dairy and Soy Food market

How the trend will evolve in the Indonesian Dairy and Soy Food market

Key target demographic and the rate and which the trend will evolve

  • What are the key drivers that will influence growth of Dairy and Soy Food market in the future

Examples of New Product Development

  • New products launched in the Indonesian Dairy and Soy Food market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to IDR
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average prices (IDR and US$) by category, 2015
  • Table 10: Leading retailers
  • Table 11: Leading brands by segments, 2015
  • Table 12: Leading brands by category, 2015
  • Table 13: Key Health and Wellness product attributes driving sales, 2015
  • Table 14: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
  • Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
  • Figure 6: Market volume share analysis by categories, 2015
  • Figure 7: Growth analysis by category (Off-trade), 2010-2020
  • Figure 8: Growth analysis by category (On-trade), 2010-2020
  • Figure 9: Change in market share by category, 2015-2020
  • Figure 10: Average Unit Price comparison by categories
  • Figure 11: Retailer Price Dynamics (includes % difference from average price)
  • Figure 12: Leading distribution channels, overall Food, 2011-2014
  • Figure 13: Leading distribution channels by category, 2015
  • Figure 14: Brand share analysis by categories (by value and volume), 2015
  • Figure 15: Brand share analysis by segments (by value and volume), 2015
  • Figure 16: Private label penetration by categories, 2015
  • Figure 17: Private label and brand share growth, 2012-2015
  • Figure 18: Key Health and Wellness product attributes driving sales
  • Figure 19: Key Health and Wellness consumer benefits driving sales
  • Figure 20: Key Health and Wellness companies by categories
  • Figure 21: Packaging analysis -key packaging material, type, closure, 2015
  • Figure 22: Growth in key packaging material, type, closure, 2015-2020
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