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市場調査レポート

消費者と市場の考察:メキシコの調理済み食品市場

Consumer and Market Insights: Prepared Meals Market in Mexico

発行 Canadean 商品コード 324276
出版日 ページ情報 英文 57 Pages
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消費者と市場の考察:メキシコの調理済み食品市場 Consumer and Market Insights: Prepared Meals Market in Mexico
出版日: 2015年07月31日 ページ情報: 英文 57 Pages

当商品の販売は、2016年11月24日を持ちまして終了しました。

概要

雇用の増加と女性の社会進出の高さによって、メキシコの加工食品部門では、調理済み食品への需要が増加すると見られています。

当レポートでは、メキシコの調理済み食品市場について調査分析し、市場の現状、今後数年間の成長促進要因の主要動向について、体系的な情報を提供しています。

目次

  • 国の背景
  • 市場概要
  • 小売情勢と主な流通チャネル
  • パッケージング
  • 企業と自社ブランドのシェア
  • 消費者動向
  • 新製品開発の例
  • 付録
目次
Product Code: CS1996MF

Summary

The Consumer and Market Insights: Prepared Meals Market in Mexico report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

  • Of the three prepared meals categories analyzed, Ready Meals will remain the largest as well as fastest growth category, registering a CAGR of 3.2% during 2009-2019
  • Hypermarkets and Supermarkets is the leading distribution channel in Mexico's Food market accounting for 34.8% of distribution
  • The use of Tub containers for packaging Prepared Meals is forecast to grow at a CAGR of 3.5% during 2014-2019, led by increasing demand for Ready Meals category
  • The Mexican Prepared Meals market is highly competitive and is led by domestic player Sigma Alimentos which account for majority of share in the market
  • Lack of time for scratch-cooking due to increasing employment and participation of women in workforce is driving the demand for Prepared Meals in Malaysia

The report on the Prepared Meals sector in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2014-2019
  • Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
  • Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
  • Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
  • Consumer level trends: Top four consumer trends which influence prepared meals consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report introduction and definitions

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Mexico Prepared Meals market
  • Historical and projected consumption in the Mexico Prepared Meals market
  • Degree of trade up/down-trade in the Mexico Prepared Meals market
  • Market volume of Mexico Prepared Meals by category
  • Historical and project market value of Mexico Prepared Meals by category
  • Winners and losers in the Mexico Prepared Meals market
  • Segment share of the category and change in market share in the Mexico Prepared Meals market
  • Category level pricing in the Mexico Prepared Meals market

Retailer and packaging

  • Leading retailers in the Mexico food market
  • Leading distribution channels in the Mexico Prepared Meals market
  • Leading distribution channels by category in the Mexico Prepared Meals market
  • Mexico Prepared Meals market by type of packaging
  • Mexico Prepared Meals market by type of packaging closure/outer
  • Mexico Prepared Meals market by type of packaging, forecasted
  • Private label performance compared to national brands in the Mexico Prepared Meals market
  • Leading companies in the Mexico Prepared Meals market by category
  • Leading brands in the Mexico Prepared Meals market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Mexico Prepared Meals market
    • How the trend is influencing consumption in the Mexico Prepared Meals market
    • How to target the trend in the Mexico Prepared Meals market
    • How the trend will evolve in the Mexico Prepared Meals market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Mexico Prepared Meals market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country indicators - overall food value and volume, 2014
  • Table 2: Market value analysis in MXN and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Average prices (MXN) by category, 2014
  • Table 5: Segment level analysis by category, 2014
  • Table 6: Leading retailers and store count
  • Table 7: Leading brands by category, 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (MXN, USD) and volume analysis, 2009-2019
  • Figure 4: Consumers purchase behavior - Trading up/down, 2014
  • Figure 5: Market volume share analysis by categories, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Leading distribution channels, overall food, 2010-2013
  • Figure 9: Leading distribution channels by category, 2014
  • Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 12: Brand share growth, 2011-2014
  • Figure 13: Brand share analysis by categories, 2014
  • Figure 14: Examples - new product development
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