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食品市場におけるパッケージング手段の革新と消費者動向との連携:パッケージングに対する現在/将来の行動の影響度

Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging

発行 Canadean 商品コード 322699
出版日 ページ情報 英文 75 Pages
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食品市場におけるパッケージング手段の革新と消費者動向との連携:パッケージングに対する現在/将来の行動の影響度 Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging
出版日: 2015年01月10日 ページ情報: 英文 75 Pages
概要

硬質/柔軟パッケージングのコストが低下し、高級品の包装にも利用されるようになってきたことから、ガラス包装の人気は低下しつつあります。パッケージング・メーカーは現在、「開けるのは簡単だが、その内部の食材はきちんと保護している」というパッケージング材の開発・提供が必要となっています。また、消費者側のライフステージの各段階でのニーズに合わせた、様々なパッケージング戦略を展開しています。単純・透明なパッケージングデザインを使えば、消費者側は製品品質を容易に確認でき、製品購入の段階で製品に対する信頼を置くようになります。自社製品(食品包装)が「日常生活の楽しみ」の中心部に置かれることから、メーカー各社はSNS機能を通じた消費者側へのアピールを図ろうとしています。

当レポートでは、世界各国(先進国/新興国)の食品用パッケージング(包装)市場における今後の市場機会について分析し、現在/今後の消費者行動がパッケージング業界にもたらす様々な影響や、パッケージング技術・製品の現在の開発状況、新手段による消費者ニーズの充足状況、業界関係者への提言といった内容を取りまとめて、お届けいたします。

目次

  • エグゼクティブ・サマリー
  • 情報源および調査手法
  • Canadeanの消費者動向フレームワークの概要とパッケージング市場
  • Canadeanの消費者動向フレームワーク:パッケージングメーカーへの市場機会の提供
  • 一次的な市場促進要因
  • 二次的な市場促進要因
  • ニッチな市場促進要因
  • 付録
目次
Product Code: CS0609IS

Summary

"Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging" provides detailed insight into new opportunities in food packaging in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumers' consumption habits, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers' most important needs through packaging innovation, and offers strategic recommendations to capitalize on the evolving motivations driving consumption.

Key Findings

  • The popularity of Glass packaging is declining, as Rigid Plastics and Flexible Packaging are being used to lower costs, even for luxury foods
  • Manufacturers need to make sure product packaging is easy to open yet protects the food it houses
  • Manufacturers can adapt different packaging strategies to target consumers at different stages of their life
  • A simple, transparent packaging design allows the consumer to assess quality and build trust with the product at the purchasing stage
  • Manufacturers are encouraging consumers to share and socialise, with their products being a center-piece of enjoyment

"Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging" shows how consumer behavior is evolving and this will open up new opportunities in the packaging market. This includes a more holistic understanding of consumer trends and the role packaging can play in meeting these needs, the continuing influence these needs have on changing consumption habits, and how new packaging innovations will play in consumers' food choices.

In particular, this report includes:

  • Identification of the key consumer motivations driving consumption of food on a global scale, with a detailed insight into how these motivations can shape new packaging innovations to further meet consumers' varying needs
  • In addition, the report identifies which trends are the most influential in consumption habits across the globe and whether food packaging has successfully aligned with these needs to encourage consumption
  • The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence, and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends

Reasins to Buy

This report provides actionable insight into new opportunities emerging in food packaging by bringing together consumer analysis and case studies

This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in three Prepared Meals categories

Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors

Table of Contents

  • Executive summary
  • Sources and methodology
  • Overview of Canadean's consumer trend framework and the packaging market
  • Canadean's consumer trend framework provides opportunities for packaging manufacturers
  • Primary drivers
  • Secondary drivers
  • Niche drivers
  • Appendix
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