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市場調査レポート

消費者・市場動向の考察:トルコの調理済み食品市場

Consumer and Market Insights: Prepared Meals Market in Turkey

発行 Canadean 商品コード 321611
出版日 ページ情報 英文 57 Pages
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消費者・市場動向の考察:トルコの調理済み食品市場 Consumer and Market Insights: Prepared Meals Market in Turkey
出版日: 2015年07月31日 ページ情報: 英文 57 Pages
概要

トルコでは若くて多忙な都市部の消費者が、時間を節約できる利便性の高い食品を求めており、それが同国の調理済み食品市場の中期的な(今後5年間の)市場成長につながるものと考えられます。フードサービス店舗の単価上昇も手伝い、トルコの消費者は自宅で食事を取る傾向が広がっており、それが調理済み食品市場の更なる成長を促すと予想されています。さらに、従来型の世帯構造が変化しつつあることから、小型サイズの商品の市場機会が拡大する見通しです。共稼ぎ世帯が増加するため、子供向けに調理時間が短くて済む商品を求める動きが出てきています。

当レポートでは、トルコの調理済み食品市場について分析し、市場の全体的状況やパッケージングの動向、小売販売環境、プライベートブランドの動向、今後5年間の変化の方向性と影響要因(消費者の志向の変化、新商品開発の事例など)、関連企業への戦略的提言といった内容を取りまとめてお届けいたします。

目次

  • 国の背景事情
  • 市場概要
  • 小売環境および主な流通チャネル
  • パッケージング
  • 各企業およびプライベートブランドのシェア
  • 消費者の動向
  • 新製品発展の事例
  • 付録

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目次
Product Code: CS2014MF

Summary

The Consumer and Market Insights: Prepared Meals Market in Turkey report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

  • The Prepared Meals in Turkey will grow at a modest CAGR of 2.5% during 2014-2019
  • Of the three prepared meals categories analyzed, Ready Meals will remain the largest, while Meal Kits will be the fastest growth category, registering a CAGR of 3.9% during 2009-2019
  • The Turkish Prepared Meals market is led by players such as players such as Iglo, Penar and Sera
  • Hypermarkets and Supermarkets leads distribution channels in the Turkish Prepared Meals market
  • The use of Box outer for packaging Prepared Meals is forecast to grow at a CAGR of 3.7% during 2014-2019, led by increasing demand for Meal Kits category
  • Turkish consumers will purchase products that offer value for money in the Prepared Meals market
  • Lack of time for scratch-cooking due to increasingly busy lives, and the desire to experience new cuisines are the most influential factors contributing to Prepared Meals market growth

The report on the Prepared Meals sector in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2014-2019
  • Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
  • Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
  • Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
  • Consumer level trends: Top four consumer trends which influence prepared meals consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report introduction and definitions
  • Market Overview
  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the Turkey Prepared Meals market
  • Historical and projected consumption in the Turkey Prepared Meals market
  • Degree of trade up/down-trade in the Turkey Prepared Meals market
  • Market volume of Turkey Prepared Meals by category
  • Historical and project market value of Turkey Prepared Meals by category
  • Winners and losers in the Turkey Prepared Meals market
  • Segment share of the category and change in market share in the Turkey Prepared Meals market
  • Category level pricing in the Turkey Prepared Meals market

Retailer and packaging

  • Leading retailers in the Turkey food market
  • Leading distribution channels in the Turkey Prepared Meals market
  • Leading distribution channels by category in the Turkey Prepared Meals market
  • Turkey Prepared Meals market by type of packaging
  • Turkey Prepared Meals market by type of packaging closure/outer
  • Turkey Prepared Meals market by type of packaging, forecasted
  • Private label performance compared to national brands in the Turkey Prepared Meals market
  • Leading companies in the Turkey Prepared Meals market by category
  • Leading brands in the Turkey Prepared Meals market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Turkey Prepared Meals market
    • How the trend is influencing consumption in the Turkey Prepared Meals market
    • How to target the trend in the Turkey Prepared Meals market
    • How the trend will evolve in the Turkey Prepared Meals market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Turkey Prepared Meals market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country indicators - overall food value and volume, 2014
  • Table 2: Market value analysis in TRY and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Average prices (TRY) by category, 2014
  • Table 5: Segment level analysis by category, 2014
  • Table 6: Leading retailers and store count
  • Table 7: Leading brands by category, 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (TRY, USD) and volume analysis, 2009-2019
  • Figure 4: Consumers purchase behavior - Trading up/down, 2014
  • Figure 5: Market volume share analysis by categories, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Leading distribution channels, overall food, 2010-2013
  • Figure 9: Leading distribution channels by category, 2014
  • Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 12: Brand share growth, 2011-2014
  • Figure 13: Brand share analysis by categories, 2014
  • Figure 14: Examples - new product development
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