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消費者・市場動向の考察:トルコの調理済み食品市場

Consumer and Market Insights: Prepared Meals in Turkey

発行 Canadean 商品コード 321611
出版日 ページ情報 英文 52 Pages
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消費者・市場動向の考察:トルコの調理済み食品市場 Consumer and Market Insights: Prepared Meals in Turkey
出版日: 2016年10月31日 ページ情報: 英文 52 Pages
概要

トルコでは若くて多忙な都市部の消費者が、時間を節約できる利便性の高い食品を求めており、それが同国の調理済み食品市場の中期的な(今後5年間の)市場成長につながるものと考えられます。フードサービス店舗の単価上昇も手伝い、トルコの消費者は自宅で食事を取る傾向が広がっており、それが調理済み食品市場の更なる成長を促すと予想されています。さらに、従来型の世帯構造が変化しつつあることから、小型サイズの商品の市場機会が拡大する見通しです。共稼ぎ世帯が増加するため、子供向けに調理時間が短くて済む商品を求める動きが出てきています。

当レポートでは、トルコの調理済み食品市場について分析し、市場の全体的状況やパッケージングの動向、小売販売環境、プライベートブランドの動向、今後5年間の変化の方向性と影響要因(消費者の志向の変化、新商品開発の事例など)、関連企業への戦略的提言といった内容を取りまとめてお届けいたします。

目次

  • 国の背景事情
  • 市場概要
  • 小売環境および主な流通チャネル
  • パッケージング
  • 各企業およびプライベートブランドのシェア
  • 消費者の動向
  • 新製品発展の事例
  • 付録

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目次
Product Code: CS3564MF

Summary

A stable economical growth and a large base of young population is driving the growth of the Turkish Prepared Meals market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Yildiz Holding A.S and Yasar Holding A.S. are the leading players in the market.

Key Findings

  • The Ready Meals category has the highest volume share in the overall Prepared Meals market in Turkey.
  • Hypermarkets and Supermarkets is the leading distribution channel across all categories in the Turkish Prepared Meals market.
  • The Pizza category witnessed the highest private label penetration in Turkey's Prepared Meals market .
  • The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Canadean's Consumer and Market Insights report on the Prepared Meals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures - Key Takeaways

Market Overview

  • Value and volume analysis for the Turkish Prepared Meals market
  • Impact of exchange rate fluctuations on the Turkish Prepared Meals market
  • Degree of trade up/down in the Turkish Prepared Meals market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Turkish Food market
  • Leading distribution channels (value terms) in the Turkish Prepared Meals market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in the Turkish Prepared Meals market
  • Private label growth (in value terms) compared to brands

Packaging

  • Prepared Meals market by type of packaging material/container (in volume terms)
  • Prepared Meals market by type of packaging closure/outer (in volume terms)
  • Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in TRY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to TRY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Leading retailers
  • Table 9: Leading brands by segments, 2015
  • Table 10: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Consumers purchase behavior - Tra
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