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市場調査レポート

消費者・市場動向の考察:ロシアのスキンケア用品市場

Consumer and Market Insights: Skincare Market in Russia

発行 Canadean 商品コード 321083
出版日 ページ情報 英文 105 Pages
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消費者・市場動向の考察:ロシアのスキンケア用品市場 Consumer and Market Insights: Skincare Market in Russia
出版日: 2014年12月16日 ページ情報: 英文 105 Pages
概要

ロシアは世界有数のスキンケア用品市場です。特に女性や中年層が、スキンケア製品の年間使用頻度が最も高くなっています。他方、10代後半から20歳代の消費者は、自分の年齢的ニーズにあったスキンケア用品を求める傾向にあります。また男性の場合は、「お値打ち感」のある商品を求める傾向が女性よりも強くなっています。消費者はライフスタイルや気候、皮膚の種類といった要素に合った、個別対応のきいた製品を今後も求めていくものと思われます。

当レポートでは、ロシアのスキンケア用品市場について分析し、市場規模や消費者の人口構造パターン、消費促進につながる消費者の主な傾向、消費者のニーズに合わせた製品開発の状況、関連企業への戦略的提言といった内容を取りまとめてお届けいたします。

目次

  • イントロダクション
  • 市場概要
  • 小売業者とパッケージング
  • 人口階層(コホート)別の消費パターン
  • 消費者動向の分析
  • イノベーションの事例
  • 取るべき行動
  • 付録
目次
Product Code: CT0022IS

Summary

Consumer and Market Insights: Skincare Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Russian Skincare market is one of the largest in the world
  • Women and Mid-Lifers enjoy the most Skincare occasions in Russia on an annual basis
  • Tweens & Early Teens are most likely to look for Skincare products suited to age-related needs
  • Men are more likely to seek out better value for money Skincare product than women
  • Consumers will continue to look for individualized products based on factors such as lifestyle, climate, and skin type

Consumer and Market Insights: Skincare Market in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2008-2018 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of customers will evolve in the short-to-medium term future
  • Examples of international and Russia-specific product innovation, targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introduction
  • Market overview
  • Retailer and packaging
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Actions
  • Appendix
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