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消費者・市場動向の考察:米国のスキンケア用品市場の場合

Consumer and Market Insights: the Skincare Market in the US

発行 Canadean 商品コード 317995
出版日 ページ情報 英文 99 Pages
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消費者・市場動向の考察:米国のスキンケア用品市場の場合 Consumer and Market Insights: the Skincare Market in the US
出版日: 2014年10月30日 ページ情報: 英文 99 Pages
概要

米国のスキンケア用品市場では、美容目的(希望通りのイメージの獲得)が主な促進要因となっています。また、日常的な消耗品として考えられているため、「お値打ち感」も重要な要素となっています。近年は、年齢ごとのニーズに合った商品(青年層ならニキビ対策、熟年層ならアンチエイジング成分、老年層なら乾燥肌対策)を求める傾向が強くなってきています。働きながら家事や育児をこなす女性も増えてきたため、ストレス発散手段としての需要も高まっています。

当レポートでは、米国のスキンケア用品市場の構造や最新動向、消費者の考え方・行動の傾向、今後の市場動向の見通しなどについて分析し、消費者の人口・年齢構造や、人口集団別の市場行動の特性、カテゴリー別・ブランド別・包装方式別の市場動向(過去・今後5年間分)、主な市場影響要因の影響度、今後の市場の方向性、主要企業の商品開発事例などを調査・推計しております。

目次

  • イントロダクション
  • 市場概況
  • 小売業者とパッケージング
  • 人口階層(コホート)別の消費パターン
  • 消費者動向の分析
  • 商品開発の事例
  • 取るべき行動
  • 付録
目次
Product Code: CT0030IS

Summary

Consumer and Market Insights: Skincare Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The primary trend influencing Skincare consumption in the US is beauty, highlighting that US consumers are mainly adopting Skincare routines in order to achieve their desired image
  • As Skincare is considered an essential daily wear item for many US consumers, Better Value for Money is an important trend in the market, with consumers seeking value both in the lowest price products and in those offering some form of added value
  • US consumers are increasingly seeking Skincare products that suit their age-specific needs; this includes younger consumers seeking products to combat acne, maturing consumers looking for anti-aging ingredients, and older consumers seeking products that soothe their dry skin
  • US women look to Skincare consumption to provide them with escapism from daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Skincare consumption to take some time out for themselves

Consumer and Market Insights: Skincare Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2008-2018 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introduction
  • Market overview
  • Retailer and packaging
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Actions
  • Appendix
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