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市場調査レポート

FMCG(日用品)産業における消費者の新たな傾向と今後の影響度

Emerging Consumer Trends and their Future Impact on FMCG Industry

発行 Canadean 商品コード 317993
出版日 ページ情報 英文 41 Pages
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FMCG(日用品)産業における消費者の新たな傾向と今後の影響度 Emerging Consumer Trends and their Future Impact on FMCG Industry
出版日: 2014年10月30日 ページ情報: 英文 41 Pages
概要

世界の日用品(FMCG)市場では今後、利便性と健康を最重要視する傾向が強まる、と考えられています。また、各企業は持続可能的な原料調達や廃棄物の削減を進め、自社の製品構成の倫理面・環境面での適合性を高めていくものと思われます。また、製品品質への信頼性を高めるための努力も広がるでしょう。地域別に見ると、特にアジア太平洋地域の企業では、健康面での問題への対処に対する関心が高まっています。

当レポートでは、世界のFMCG(日用品)市場での近年の消費者動向・企業行動の主な特徴や今後の見通しについて分析し、消費者が特に関心を抱いている点や、企業側で対応を強化している点、今後の企業戦略・行動の見通しなどを調査・推計しております

目次

  • イントロダクション
  • 消費者動向に対する企業側の考え方
  • FMCG市場の動向とその重要性:消費者・企業・業界の観点からの考察
  • 今後の企業戦略・計画の分析:消費者を捕捉する手段に関する考察
目次
Product Code: CS4245PR

Summary

"Emerging Consumer Trends and their Future Impact on FMCG Industry" is a new report by Canadean that globally analyzes the prominence of key trends for consumer behavior, organization business strategy, and industry dynamics over the next three years. This report also examines executive opinions about the steps or activities planned by organizations over the next three years to improve customer satisfaction and convenience, increase environment friendliness and ethical quotient, enhance personalization and customization, and improve the premium credential of the product.

Key Findings

  • Convenience and health will be significant consumer trends over the next three years
  • Health, naturalness and simplicity, and convenience will play an important role in shaping the industry over the next three years
  • Organizations are adopting sustainable sourcing and minimizing pollution to make their product portfolio more ethical and environment friendly over the next three years
  • Organizations are planning to enhance quality assurance levels and improve the premium credentials of products over the next three years
  • The highest percentage of executives who operate in Asia-Pacific consider heart health as a significant health issue for their organization

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report examines the potential impact of specific trends on consumers, organizations, and the industry over the next three years. Furthermore, the report highlights the activities planned by organizations to simplify consumer choices, increase convenience by product packaging techniques, and enhance product image. Moreover, this report provides information about prominent health issues from an organization's perspective and the steps taken to make their product portfolio more ethical and environmentally friendly over the next three years.

In particular, it provides an in-depth analysis of the following:

  • Steps to help consumers avoid selection dilemma: it identifies activities undertaken by organizations to make the choices easier for consumers who intend to avoid a trade-off between health and indulgence
  • The significance of health as a trend from a consumer, organization, and industry point of view: anticipates the impact of health on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • Health issues: examines significant health issues from an organization's perspective
  • The significance of convenience as a trend from a consumer, organization, and industry point of view: anticipates the impact of convenience on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • The significance of naturalness and simplicity as a trend from a consumer, organization, and industry point of view: anticipates the impact of naturalness and simplicity on consumer behavior, organization business strategy, and industry dynamics over the next three years
  • Focus on product packaging: identifies steps taken by organizations to make products more convenient through product packaging
  • Steps to improve the premium credential of the product over the next three years: identifies activities preferred by organizations over the next three years to enhance product image
  • Organizations' preferred approaches to enhance the ethical quotient and environment friendliness of a product range: identifies steps taken by organizations to make their product portfolio more ethical and environmentally friendly over the next three years

Reasons To Buy

  • The report provides information about significant trends from a consumer, organization, and industry perspective over the next three years. This will allow organizations to make an effective business strategy
  • The report helps readers to make business decisions by examining health issues, which are important from an organization's point of view
  • Organizations will be provided information about the activities undertaken to improve the premium credential of the product over the next three years
  • The report highlights activities planned by organizations over the next three years to simplify consumption alternatives for consumers. This will help organizations to assess consumer expectations and enhance product innovation
  • The report identifies organizations' preferred approaches over the next three years towards increasing environment friendliness and enhancing their ethical quotient. This will help organizations to redesign CSR policies and initiatives in a better way

Table of Contents

  • Introduction
  • Business attitudes towards consumer trends
  • Identifying the importance of trends in the FMCG arena from a consumer, organization and industry perspective
  • An analysis of how organizations plan to target consumer trends over the next three years
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