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消費者動向分析:ロシアのメイク用品市場における消費者動向と行動促進要因

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market

発行 Canadean 商品コード 315601
出版日 ページ情報 英文 69 Pages
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消費者動向分析:ロシアのメイク用品市場における消費者動向と行動促進要因 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market
出版日: 2014年09月30日 ページ情報: 英文 69 Pages
概要

当レポートでは、ロシアのメイク用品市場について調査分析し、市場データ、人口統計消費パターン(カテゴリー別)、主な消費者動向について検証するほか、消費者ニーズを効果的にターゲットする新製品開発のイノベーションについて、体系的な情報を提供しています。

定義

市場状況

人口統計コホート消費パターン

消費者動向分析

イノベーションの例

提言

付録

目次
Product Code: CT0012IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Russia's Make-up market is driven by consumers' desire to use age-appropriate products
  • Demand for Make-up that promotes individualism and self-expression is also high
  • Working consumers look for Make-up as a tool to enhance their professional image
  • As a demographic, Older Consumers enjoy the most Make-up occasions in Russia and in the long term this group's influence is set to increase

Understanding Consumer Trends and Drivers of Behavior in the Russian Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Russian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Make-up and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future.
  • Examples of international and Russian-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia's Make-up consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Make-up sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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