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市場調査レポート

消費者動向の分析:中国のフレグランス市場における消費者動向・行動促進要因の把握

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Fragrances Market

発行 Canadean 商品コード 311661
出版日 ページ情報 英文 72 Pages
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消費者動向の分析:中国のフレグランス市場における消費者動向・行動促進要因の把握 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Fragrances Market
出版日: 2014年08月30日 ページ情報: 英文 72 Pages
概要

当レポートでは、中国のフレグランス市場における消費者の傾向・行動やその促進要因について分析し、人口コホート(性別・年齢)別および製品カテゴリー別の消費量の傾向を調査すると共に、消費行動に対する影響要因を複数のメガトレンドの尺度から考察しております。

定義

市場背景

人口階層(コホート)別の消費パターン

消費者動向の分析

製品開発の事例

行動提言

付録

目次
Product Code: CT0004IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Chinese Fragrance Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Pressure to succeed leads to working consumers looking for Fragrances as a tool to enhance their professional image
  • Rapid urbanization leads to a growing number of "kidults", who are interested in quirky and funny Fragrance packaging
  • As a demographic, Pre-Mid-Lifers enjoy the most Fragrance occasions in China
  • In the long term, the influence of the Older Consumers will increase

Understanding Consumer Trends and Drivers of Behavior in the Chinese Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Chinese market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for China and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Identification of substitutes to Fragrances and how these alternatives are performing in the market.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and China-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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