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消費者動向分析: フランスの調理済み食品市場における消費者動向と消費行動促進要因

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market

発行 Canadean 商品コード 309785
出版日 ページ情報 英文 56 Pages
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消費者動向分析: フランスの調理済み食品市場における消費者動向と消費行動促進要因 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market
出版日: 2014年08月06日 ページ情報: 英文 56 Pages
概要

当レポートは、フランスの調理済み食品市場を精査しており、各種市場データ、人口構成層毎の当カテゴリー内商品の消費パターン、また消費行動を促す主な消費動向について詳細に分析を行っています。さらに、消費者ニーズに対して適切に狙いを定めた革新的な新製品開発に焦点を当てて分析し、また常に変化を続けている消費者状況の中から利益を生み出して行くための戦略的提言を行っています。

第1章 定義

  • カテゴリー分類および人口構成層の定義
  • 調査手法
  • 食品選定を促す9つのメガトレンド: 20個の細目動向に分類可能

第2章 市場状況

  • 忙しい生活と簡便さを求める心がフランスの調理済み食品市場の成長を促進
  • フランスの調理済み食品市場は現在39億ユーロの規模を有するが、今後5年間はわずかな成長に留まる見込み
  • レディーミールがフランスで販売されている調理済み食品全体の内、最大のシェアを占める
  • フランスでは20億回の調理済み食品利用機会を数え、その中では高齢消費者と男性の利用が多い
  • フランスの調理済み食品市場は売上高で欧州諸国第2位の大きさを持つ
  • フランスの調理済み食品市場は販売量ベースで世界の主要国中第4位の大きさを持つ

第3章 人口構成層毎の消費パターン

  • フランス人男性は女性よりも多くの調理済み食品を消費している
  • 労働者階級の人口層はフランスの調理済み食品市場において他よりもかなり消費量が大きい
  • フランス人男性は調理済み食品の「高頻度」消費者である
  • フランス労働人口層の調理済み食品の消費傾向は「高頻度」消費パターンとなっている

第4章 消費者動向分析

  • 忙しい生活が、フランスでは調理済み食品を求める主な動機となっている
  • 調理済み食品消費に影響を及ぼすフランスのさまざまな消費者動向は一つ一つの動向の影響度に着目して世界的な動向と比較可能
  • ライフスタイルの変化に関わるメガトレンド: フランスの消費者は自分の年齢や生活状況の変化に伴って現れる要求に合わせた調理済み食品を求める
  • コネクティビティに関わるメガトレンド: メディアは消費者と製品との「結びつき」を強める影響を持つ
  • 便利さに関わるメガトレンド: フランスの消費者の忙しい生活が調理済み食品の消費を増加させている主な動機となっている
  • 道徳に関わるメガトレンド: 道徳的な観点はフランスの調理済み食品消費に対して全く何の影響も及ぼしていない
  • 体験と楽しみに関わるメガトレンド: 調理済み食品まかせにしてしまいたいフランスの消費者の欲求が消費量に影響を及ぼしている
  • 健康に関わるメガトレンド: 健康への懸念は調理済み食品の購入に対してはほとんど影響を持たない
  • 個人に関わるメガトレンド: 調理済み食品メーカーは消費者一人一人の嗜好に合わせて選び放題の豊富な調理済み食品を提供している
  • 信頼度に関するメガトレンド: フランスではホースゲート・スキャンダルの影響が尾を引き、調理済み食品の購入パターンに影響を与え続ける
  • 価値に関するメガトレンド: 調理済み食品の購入の際、フランス人消費者は同じ金額でより高い価値のものを目指す

第5章 技術革新の例

  • 調理済み食品メーカーはフランスの消費者の高まるニーズに狙いを定めて全てのカテゴリーにわたって技術革新を進めている
  • 製法や商品の位置づけについての世界の技術革新はフランスの食品メーカーにもインスピレーションの源となり得る

第6章 提言

  • 推奨されるアクション

第7章 付録

目次
Product Code: FD0057IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up
  • Hectic lives leading to time-scarcity will continue to by the key motivator of Prepared Meals consumption in France
  • Consumption of Prepared Meals among French consumers was driven by the pursuit of Indulgence
  • High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in France

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for France and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and France-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Prepared Meals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Busy Lives and search for convenient food is driving Prepared Meals demand in France
  • The French Prepared Meals market currently valued at EUR3.9 billion will witness slow growth in the next five years
  • Ready Meals accounts for the highest share of volume consumption in the French Prepared Meals market
  • There were 2.0 billion Prepared Meals occasions in France with consumption higher among men and older consumers
  • The French Prepared Meals market is second highest among European nations, in value terms
  • The French Prepared Meals market is fourth highest across major countries, in volume terms

Demographic cohort consumption patterns

  • French males are over-consuming Prepared Meals over their female counterparts
  • The working class population are primarily over-consuming in the French Prepared Meals market
  • French men are 'heavy frequency' consumers of Prepared Meals
  • The French working population cohort follow 'heavy frequency' consumption of Prepared Meals

Consumer trend analysis

  • Busy Lives is the leading motivational factor in the French Prepared Meals market
  • Consumer trends influencing Prepared Meals consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: French consumers prefer Prepared Meals that meets the requirements caused by change in lifestages
  • The Connectivity mega-trend: Media has a positive influence in creating a 'connect' between consumers and the product
  • The Convenience mega-trend: The Busy Lives of French consumers is the leading motivator for choosing Prepared Meals
  • The Ethics mega-trend: Prepared Meals consumption in France is least influenced by ethical concerns
  • The Experience and Enjoyment mega-trend: French consumers desire to indulge in Prepared Meals is influencing volume consumption
  • The Health and Wellness mega-trend: Health concerns will have limited influence on purchase of Prepared Meals
  • The Individuality mega-trend: Manufacturers offer a wide gamut of choices to cater to consumers personal taste and preference
  • The Trust mega-trend: The horsegate scandal will continue to influence purchase pattern of Prepared Meals in France
  • The Value mega-trend: When choosing Prepared Meals, French consumers desire value for money products

Innovation examples

  • Manufacturers of Prepared Meals are innovating across categories to target growing needs of the Spanish consumers
  • Global innovations on formulation and positioning can be a source of inspiration for Spanish manufacturers

Recommended actions

  • Recommended actions

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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