ベトナムの乳製品市場：乳製品飲料・食品市場における主要企業・ブランド・数量・金額・セグメント動向の分析と機会

ベトナムの乳製品市場は、乳製品飲料・食品カテゴリーともに二桁成長を達成し、非常に好調に推移しました。

当レポートでは、ベトナムの乳製品市場について調査分析し、最新の発展動向、需要影響要因や課題などについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市況

第3章 市場概要

• ミルク

第4章 カテゴリープロファイル

• 乳製品飲料
• 乳製品食品
• スポーツ栄養飲料

第5章 企業プロファイル

第6章 データ改訂サマリー

第7章 付録

第8章 マクロ経済データ

Summary

Annual Dairy Market Insights: Vietnam report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Vietnamese dairy market, providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

The Vietnamese dairy market has performed exceptionally well, demonstrating double digit growth across both Dairy Drinks & Food categories. Key factors noted in the market for 2013 include:

• Domestic raw milk supplies are able to serve between 20-30% of the nationwide dairy demand; 90% of all milk yielding cows are in small herds, raised by unskilled private farmers who are not trained in livestock management techniques or disease prevention methods. This has left dairy companies largely dependent on imported raw milk in order to meet domestic demand
• Producers are increasing investment in local production facilities in order to meet this growing demand in both urban and rural areas, resulting in expanding distribution channels and educational opportunities for private farmers
• In order to closely control product quality, the government has issued some regulations on hygiene and food safety, packaging standards and levels of additives for categories such as dairy, carbonates, fruit juice, packaged water, etc. Imported products, especially dairy, are now much more strictly controlled than in the past and each shipment is subject to quality control and quality certification requirements

This report offers a comprehensive and detailed analysis of the dairy drinks and food market in Vietnam, with data information and market forecasts. The report identifies the key market drivers across all major dairy drinks and food categories. In particular, this reports provides in-depth analysis for the following:

Analysis across the market, being able to split this performance by volume and value across both Brand and Company levels

Forecasted data supported by narrative composed by consultants based within the market, providing relevant context and insight

Several new categories, especially those pertaining to dairy foods, allowing granularity specific to individual categories, such as Butter & Other Dairy Fats, Cheese and Spoonable Yogurt

Significant activity in the dairy industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news

Identification of new products , detailing owners, operators and branding

Reasons To Buy

• Designed for clients who wish to understand the latest trends in the Vietnamese dairy industry and want more detailed data and analysis
• Canadean's Vietnamese Annual Dairy Market Insights report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
• This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Vietnam
• In the current climate of economic uncertainty and market volatility, companies need to know about more than just data
• This report provides a complete overview of all commercial dairy consumption trends, the latest market developments and an economic mood indicator

Table of Contents

1. Executive Summary

2. Market Context

3. Market Overview

• a. Milk Tree

4. Category Profiles

• a. Dairy Drinks Section
  • 3A - White Milk Section
  • 3B - Flavoured Milk Section
  • 3C - Drinking Yogurt Section
  • 3D - Fermented Milk Section
  • 3E - Condensed Milk Section
  • 3F - Evaporated Milk Section
  • 3G - Soymilk Section
  • 3H - Grain, Nut, Rice and Seed Milk Alternative Drinks

• b. Dairy Foods Section
  • 4A - Butter and Other Dairy Fats Section
  • 4B - Cheese Section
  • 4C - Cream Section
  • 4D - Spoonable Yogurt Section
  • 4E - Dairy-based Desserts Section
  • 4F - Dairy-based Snacks Section
  • 4G - Other Dairy-based Food

• c. Sports Nutrition Drinks Section
  • 5A - Endurance Drinks Section
  • 5B - Muscle Building Drinks Section
  • 5C - Recovery Drinks

5. Company Profiles

6. Data Revisions Summary

7. Appendix

• a. Methodology
• b. Definitions Category Distribution Packaging

8. Macroeconomic Data