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食品を通じた利便性の提供に関する新戦略:新たな市場機会の開拓、ベストプラクティス、新たなソリューション

New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

発行 GlobalData 商品コード 309531
出版日 ページ情報 英文 70 Pages
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こちらの商品の販売は終了いたしました。
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食品を通じた利便性の提供に関する新戦略:新たな市場機会の開拓、ベストプラクティス、新たなソリューション New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions
出版日: 2014年07月30日 ページ情報: 英文 70 Pages

当商品の販売は、2018年01月18日を持ちまして終了しました。

概要

世界各国の消費者は毎日が忙しいと感じており、実際に忙しいのかどうかに関わらず、利便性の高い製品に対するニーズが大きくなってきています。どの年齢層にも、利便性の高い製品は強いアピール力を持っています。子供は毎日様々な活動をこなす必要があり、労働者は長時間労働に追われて、休憩時間も短くなっており、結局どちらも短時間で食べられる食品を求めています。そして定年退職者は、自立性を維持するために、簡単に調理できる製品を求めています。食品の「利便性」を定義する要素は数多くありますが、メーカー各社は、自社製品がどこで売られているのか、パッケージが保存・消費・販売促進の役に立っているのか、消費する前に調理が必要なのかどうか、消費者にどのような機能的利点がもたらされるのかを保証する必要があります。

当レポートでは、全世界の利便性主体の食品の市場について分析し、世界各国の消費者のライフスタイルの変化や、食品に対するニーズの変化、食品の利便性に対する具体的要望、食品メーカー各社の対応策と具体的事例、今後の市場機会などについて分析・考察しております。

イントロダクション・分析手法

利便性の傾向

  • 利便性に関わる諸要素
  • 年齢・生活習慣が、消費者の利便性に対するニーズを形成する

利便性の傾向による消費者行動の形成:その対象と場所

  • 世界のどの市場でも、利便性への需要は拡大し続けている
  • 仕事の忙しさの如何に関わらず、利便性へのニーズは各方面へ広がっている
  • 利便性重視の製品の消費量は、消費者のライフスタイルの影響をより強く受けている

利便性の傾向の主な促進要因

  • 職場での様々な傾向・動向から、利便性に対する需要は、時間節約・ストレス発散・簡単な調理を主体としたものとなる

標的顧客の開拓のための最大の市場機会

  • 異なるニーズを抱える様々な消費者グループのおかげで、利便性市場は様々な市場機会で満ち溢れている

推奨すべき行動

付録

目次
Product Code: CS0605IS

Summary

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands for convenience food that need to be met. The change in consumer lifestyles, including skipping meals and increased eating on the go, means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumer eating habits. The report identifies the key drivers of convenience food as well as available opportunities and solutions for meeting consumer demands.

Key Findings

  • Consumers are feeling increasingly time-scarce, and whether this feeling is real or perceived, it is driving the need for convenient products.
  • The convenience market is widespread with elements appealing to all age groups: children have full schedules with many activities to fit in one day; working consumers are faced with longer hours and shorter breaks, hence their need for time-saving products; and retired consumers seek convenient, easy-to-use products in order to enable their independence.
  • Many factors contribute to how convenient a product actually is, manufacturers must ensure that they consider where their product will retail, how their packaging aids storage, consumption and shelf-appeal, the preparation required prior to consumption, and any additional functional benefits to the consumer.
  • The drivers to convenience are market wide. One example is increased stress levels causing consumers to seek out time-saving products and those that allow them escapism.

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions highlights key consumer groups that offer both new and ongoing opportunities for development. It identifies and dispels myths surrounding time scarcity and which consumers demand convenience whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

  • Analysis of how the convenience trend is changing the behavior of four key age groups: the youth population (0-15), young professionals (16-34), mature professionals (35-54), and older consumers (55 and over).
  • Analysis of emerging consumer trends including meal time fragmentation and rising stress levels and exactly how these are affecting the convenience market; in addition the report outlines products that have successfully capitalized on existing trends and the trends that are available for manufacturers to target with innovation in the future.
  • Unique insights into market data and the implications of this to manufacturers and retailers operating in the convenience market; for instance how the number of consumers delaying responsibilities, such as marriage and children, until later in life affects the required positioning of many convenience products.

Reasons To Buy

  • Consumer analysis and case studies provide insight into the convenience market and clear opportunities for new product developments are explored.
  • Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market and focuses in on those specific to consumers' need for convenience, hence granting a thorough understanding of consumer behavior.
  • The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Table of Contents

  • Introduction and Methodology
  • The Convenience Trend Explained
    • Elements of the trend
    • Age and lifestage shape the convenience needs of consumers
  • For whom and where is the Convenience trend shaping consumption behaviors
    • Convenience continues to be a growing market globally
    • The need for convenience is not restricted to one demographic despite some consumers being more time-scarce than others
    • Consumption of convenient products is more heavily influenced by consumer lifestages
  • Key drivers of the convenience trend
    • Numerous market trends and developments in the workplace mean that the demand for convenience is driven by the need for time-saving, de-stressing and enabling products
  • Prime opportunities for targeting
    • Different consumer groups with varying needs leave the convenience market rife with opportunities
  • Recommended actions
  • Appendix
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