表紙
市場調査レポート

メキシコのビール市場の分析

Beer Market Insights Mexico

発行 Canadean 商品コード 309530
出版日 ページ情報 英文 65 Pages
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メキシコのビール市場の分析 Beer Market Insights Mexico
出版日: 2014年06月30日 ページ情報: 英文 65 Pages
概要

メキシコのビール市場は、2013年に2%の縮小を経験しました。市場は独占的傾向が非常に高く、上位2社で96%のシェアを占めています。また、金属缶の利用率が急増しています。

当レポートでは、メキシコにおけるビール市場について分析し、市場の全体的構造・動向や、ブランド単位での詳細動向、流通構造・パッケージング方式を巡る主な動き、主な市場促進・抑制要因、主要メーカー(醸造所)のプロファイルといった情報を盛り込んでお届けいたします。

エグゼクティブ・サマリー

第1章 市場概況

  • 市況
  • 市場環境
  • 消費者の嗜好
  • 飲料市場の全体的状況
  • 法規制・税制
  • 市場指標の表
  • 法規制・税制の表

第2章 市場の背景事情

  • 市場の背景事情:概略

第3章 市場の最新動向

  • 市場に関する考察
  • 市場の現状と新たな動き
  • 将来の展望
  • 輸出入動向
  • 市場の分類
  • ブランド分析
  • プライベートブランドおよび同メーカー
  • 新製品情報(写真付き)
  • 市場構造
  • ビールメーカー
  • パッケージングの傾向
  • 販売経路の分析
  • 市場規模・価格の動向
  • 流通動向
  • ビールの価格動向の表
  • ビール市場データの表

第4章 ビールメーカーのプロファイル

  • Brewer Profiles
  • Cerveceria Cuauhtemoc Moctezuma (Heineken Mexico)
  • Modelo
  • 小規模メーカー/輸入業者

分析手法および製品定義

地図

図表一覧

目次
Product Code: BRMIME14

Summary

The ‘Beer Market Insight Mexico’ report contains detailed brand, distribution and packaging data and analysis across the Mexico beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • The Mexican beer market declined 2% in 2013
  • Two brewers hold 96% of the market
  • Metal can packaging experienced rapid expansion

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size
  • Refillable Indicator

Reasons To Buy

The Market Insight Mexico report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Mexico market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report looks at which brands have gained and which brands have lost and reasons why.

Table of Contents

Data Revisions Summary

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Cerveceria Cuauhtemoc Moctezuma (Heineken Mexico)
  • Modelo
  • Small Brewers/Importers
  • Methodology and Product Definitions
  • Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Mexico Population Size and Growth, 1991-2016F
  • Table 3: Latin America Population Size and Growth, 2003-2014F
  • Table 4: Mexico Economic Indicators, 2005-2015F
  • Table 5: Latin America Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 6: Latin America Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 7: Latin America Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 8: Taxation Base
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2013
  • Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 12: Beer Key Facts
  • Table 13: Top 10 Beer Brands - Volume, 2011-2013
  • Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 15: Licensed Brand Owners and Licensees
  • Table 16: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 17: Trade Margin Build-Up Model
  • Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F
  • Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F
  • Table 30: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 31: Beer Consumption by Local Definition, 2010-2014F
  • Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 34: Beer Consumption by Type, 2010-2014F
  • Table 35: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 36: Beer All Trademarks, 2009-2013
  • Table 37: Beer Brands by Local Definition, 2009-2013
  • Table 38: Beer Brands by Standard Price Segment, 2009-2013
  • Table 39: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 40: Beer Brands by Type, 2009-2013
  • Table 41: Imported Brands by Origin, 2009-2013
  • Table 42: Beer Licensed Brands, 2013-2013
  • Table 43: Beer Trademark Owners, 2009-2013
  • Table 44: Beer Local Operators, 2009-2013
  • Table 45: Beer leading Brewers/Importers, 2009-2013
  • Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 47: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 48: Breweries Capacity (000s HL)
  • Table 49: Cerveceria Cuauhtemoc Moctezuma Full Brand List
  • Table 50: Heineken Mexico Brand Volumes 2009-2009
  • Table 51: Femsa Brand Volumes 2009-2009
  • Table 52: Breweries Capacity (000s HL)
  • Table 53: Modelo Full Brand List
  • Table 54: Grupo Modelo Brand Volumes 2009-2013
  • Table 55: Cerveceria Minerva
  • Table 56: Comercializadora Mexico Americana

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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