株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

消費者動向分析:ブラジルのアイスクリーム市場における消費者動向の理解および行動の促進因子

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market

発行 Canadean 商品コード 309230
出版日 ページ情報 英文 56 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.81円で換算しております。
Back to Top
消費者動向分析:ブラジルのアイスクリーム市場における消費者動向の理解および行動の促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market
出版日: 2014年07月30日 ページ情報: 英文 56 Pages
概要

当レポートでは、ブラジルのアイスクリーム市場について調査し、市場の概要、市場データの分析、カテゴリー内における人口統計消費パターン、および消費を促進する主な消費者動向を提供しており、革新的な新製品の開発動向や戦略的提言などをまとめ、お届けいたします。

目次

定義

市場背景

  • 消費者はリラックス・楽しみのためにアイスクリームを食べる
  • 現在ブラジルのアイスクリーム市場額は44億ブラジルレアルで、2013-2018年間は高成長が見込まれる
  • ブラジルにおけるミドルクラス人口の増加がアイスクリーム消費を押し上げる
  • ブラジルにおける61億のアイスクリーム機会は、子供、ベビー、女性の間で最も高い
  • ブラジルのアイスクリーム市場は金額・量のどちらも堅調な伸び
  • ブラジルはBRIC諸国の中で人口1人あたりの消費量が最も高い

人口統計コホートの消費パターン

  • ブラジルの女性は辛うじて消費過多
  • 子供、ベビー、トゥイーン(8〜12歳の子ども)およびローティーンは成人年齢グループよりもアイスクリーム製品を比較的多く消費する傾向
  • ブラジルにおけるアイスクリームの消費は男性と女性で類似したパターンをたどる
  • ブラジルにおいて0-15歳の消費者はアイスクリームの消費頻度が最も高い

消費者動向の分析

  • 楽しみ・リラックス製品を欲する気持ちはブラジルにおけるアイスクリーム消費を促進
  • 主要市場全体において消費者動向がアイスクリーム消費へ及ぼす影響の比較
  • ライフスタイルのメガトレンドの変化:消費者は年齢に合ったアイスクリーム製品を探す
  • コネクティビティのメガトレンド:メディアはブラジルにおけるアイスクリーム消費に適度な影響を及ぼす
  • 利便性のメガトレンド:ますます忙しくなるライフスタイルはアイスクリーム需要を再形成
  • 倫理のメガトレンド:エシカル・環境問題がブラジルのアイスクリーム消費に及ぼす影響は限定的、ほか

革新の実例

  • メーカーはブラジル消費者の拡大するニーズをターゲットにするためカテゴリー全体を革新
  • 処方・パッケージングにおける世界的な革新はブラジルメーカーのインスピレーションの源になり得る

提言される行動

  • 楽しみ・リラックスにまつわるアイスクリームのマーケティングはブラジルのアイスクリーム市場における成功にとって極めて重要
  • メーカーは年齢およびライフステージに関連したニーズの変化に合わせて製品を適応させる必要がある

付録

目次
Product Code: FD0041IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Consumers aged 0-15 are the main consumer group for Ice Cream in Brazil
  • Brazil's Ice Cream market is the fourth fastest growing by volume globally
  • Consumption of Ice Cream is largely driven by the desire for products to accompany moments of fun and relaxation
  • Despite the growing affluence of the Brazilian population and declining poverty levels, value for money remains important

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and Brazil-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Ice Cream consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • Consumers are indulging in Ice Cream to relax and have fun
  • The Brazilian Ice Cream market currently valued at BRL4.4 billion and is expected to witness high growth during 2013-2018
  • Rising middle class population driving Ice Cream consumption in Brazil
  • There were 6.1 billion Ice Cream occasions in Brazil in 2012, with the highest occasions witnessed amongst Kids and Babies and Females
  • Brazilian Ice Cream market is growing at healthy pace both in value and volume terms
  • Brazil has the highest per capita volume consumption among BRIC nations

Demographic cohort consumption patterns

  • Brazilian women marginally over-consume
  • Kids and Babies and Tweens and Early Teens are relatively more inclined to consume Ice Cream products than all adult age groups
  • Men and Women are observed to follow a similar pattern of Ice Cream consumption in Brazil
  • Consumers aged between 0-15 years are the most frequent consumers of Ice Cream in Brazil

Consumer trend analysis

  • A desire for fun and relaxing products is driving Ice Cream consumption in Brazil
  • Comparing consumer trends influence on Ice Creams consumption across major markets
  • The Changing Lifestyle mega-trend: Consumers look for Ice Cream products suited to their age-needs
  • The Connectivity mega-trend: Media has a moderate influence on Ice Cream consumption in Brazil
  • The Convenience mega-trend: Increasingly Busy Lifestyles will re-shape Ice Cream demand
  • The Ethics mega-trend: Ethical and environmental issues have limited influence on consumption of Ice Creams in Brazil
  • The Experience and Enjoyment mega-trend: Consumers search for Ice Cream is driven by their desire to seek fun experiences
  • The Health and Wellness mega-trend: Health and Beauty aspects play limited role in Ice Cream consumption decisions in Brazil
  • The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Ice Creams in Brazil
  • The Trust mega-trend: Brazilian consumers have moderate concerns over product Safety and Trust associated with Ice Cream
  • The Value mega-trend: Better Value for Money is among the leading trends influencing Ice Cream consumption in Brazil

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of Brazilian consumers
  • Global innovations on formulation and packaging can be a source of inspiration for Brazilian manufacturers

Recommended actions

  • Marketing Ice Cream around fun and relaxation is vital for success on the Brazilian Ice Cream Market
  • Manufacturers need to adjust products to meet changing age- and life-stage related needs

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
Back to Top