表紙
市場調査レポート

日本のビール市場の分析

Beer Market Insights Japan

発行 Canadean 商品コード 308845
出版日 ページ情報 英文 97 Pages
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本日の銀行送金レート: 1USD=106.12円で換算しております。
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日本のビール市場の分析 Beer Market Insights Japan
出版日: 2014年06月30日 ページ情報: 英文 97 Pages
概要

日本のビール市場では近年、従来型のモルトベースのビールを犠牲にする形で、「新ジャンル(第三のビール)」が2%成長しました。新たな低価格製品が消費量拡大を促進しています。また、氷点下ビールなどの新製品開発により、オンプレミス(店内)消費も拡大しています。他方、日本の消費者の味覚への敏感性を反映して、高級ビール市場も一部では成功を収めてています。例えば、サントリーの「ザ・プレミアム・モルツ」は7%もの成長を遂げました。

当レポートでは、日本におけるビール市場について分析し、市場の全体的構造・動向や、ブランド単位での詳細動向、流通構造・パッケージング方式を巡る主な動き、主な市場促進・抑制要因、主要メーカー(醸造所)のプロファイルといった情報を盛り込んでお届けいたします。

エグゼクティブ・サマリー

第1章 市場概況

  • 市況
  • 市場環境
  • 消費者の嗜好
  • 飲料市場の全体的状況
  • 法規制・税制
  • 市場指標の表
  • 法規制・税制の表

第2章 市場の背景事情

  • 市場の背景事情:概略

第3章 市場の最新動向

  • 市場に関する考察
  • 市場の現状と新たな動き
  • 将来の展望
  • 輸出入動向
  • 市場の分類
  • ブランド分析
  • プライベートブランドおよび同メーカー
  • 新製品情報(写真付き)
  • 市場構造
  • ビールメーカー
  • パッケージングの傾向
  • 販売経路の分析
  • 市場規模・価格の動向
  • 流通動向
  • ビールの価格動向の表
  • ビール市場データの表

第4章 ビールメーカーのプロファイル

  • ビールメーカーのプロファイル
  • アサヒビール
  • 麒麟麦酒
  • オリオンビール
  • サッポロビール
  • サントリー酒類
  • 小規模メーカー

分析手法および製品定義

地図

図表一覧

目次
Product Code: BRMIJP14

Summary

The Beer Market Insight Japan report contains detailed brand, distribution and packaging data and analysis across the Japanese beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • New Genre beer grew by 2% at the expense of malt-based drinks, new cheaper products are helping drive consumption.
  • Beer consumption in the on-premise channel is being aided by new developments by producers such as beer served at below the freezing temperatures.
  • Premium beers also noted success in certain areas, with The Premium Malts brand from Suntory growing by 7%, this was driven by the delicacy of the Japanese palate.

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation & Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight Japan report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Japanese market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.

  • This report identifies the growing segments in a market that has seen significant decline for several successive years.
  • It notes the tactics employed by players across the value chain to stem the persistent losses.

Table of Contents

Data Revisions Summary

Executive Summary

Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Asahi Breweries Ltd
  • Kirin Brewery Co Ltd
  • Orion Breweries Ltd
  • Sapporo Breweries Ltd
  • Suntory Liquors Limited
  • Smaller Brewers
  • Methodology and Product Definitions
  • Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Japan Population Size and Growth, 1991-2016F
  • Table 3: Asia Population Size and Growth, 2003-2014F
  • Table 4: Japan Economic Indicators, 2005-2015F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Malt-Based Beer @ 5% Abv, 2013
  • Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2011-2013
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 21: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 22: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 23: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 24: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 26: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 27: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 28: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 29: Beer Foreign Trade By Country (Imports), 2010-2014F
  • Table 30: Beer Foreign Trade By Country (Exports), 2010-2014F
  • Table 31: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 32: Beer Consumption by Local Definition, 2010-2014F
  • Table 33: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 34: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 35: Beer Consumption by Type, 2010-2014F
  • Table 36: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 37: Beer All Trademarks, 2009-2013
  • Table 38: Beer Brands by Local Definition, 2009-2013
  • Table 39: Beer Brands by Standard Price Segment, 2009-2013
  • Table 40: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 41: Beer Brands by Type, 2009-2013
  • Table 42: Imported Brands by Origin, 2009-2013
  • Table 43: Beer Licensed Brands, 2009-2013
  • Table 44: Beer Private Label Brands, 2009-2013
  • Table 45: Beer Trademark Owners, 2009-2013
  • Table 46: Beer Local Operators, 2009-2013
  • Table 47: Beer leading Brewers/Importers, 2009-2013
  • Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 49: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 50: Breweries Capacity (000s HL)
  • Table 51: Asahi Breweries Full Brand List
  • Table 52: Asahi Breweries Brand Volumes 2009-2013
  • Table 53: Breweries Capacity (000s HL)
  • Table 54: Kirin Brewery Brand List
  • Table 55: Kirin Brewery Co Ltd, Japan Brand Volumes 2009-2013
  • Table 56: Breweries Capacity (000s HL)
  • Table 57: Orion Breweries Brand List
  • Table 58: Orion Breweries Brand Volumes 2009-2013
  • Table 59: Breweries Capacity (000s HL)
  • Table 60: Sapporo Breweries Full Brand List
  • Table 61: Sapporo Breweries Brand Volumes 2009-2013
  • Table 62: Breweries Capacity (000s HL)
  • Table 63: Suntory Full Brand List
  • Table 64: Suntory Brand Volumes 2009-2013
  • Table 65: Heineken Kirin KK
  • Table 66: Molson Coors Japan Co
  • Table 67: Nippon Beer
  • Table 68: Nihon Shuirui Hanbai Co
  • Table 69: Aeon Co Ltd
  • Table 70: Seven and i Holdings Co Ltd

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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