表紙
市場調査レポート

トルコのビール市場分析

Beer Market Insights Turkey

発行 Canadean 商品コード 308514
出版日 ページ情報 英文 88 Pages
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トルコのビール市場分析 Beer Market Insights Turkey
出版日: 2014年06月30日 ページ情報: 英文 88 Pages
概要

当レポートでは、トルコのビール市場について調査分析し、ブランド、流通、パッケージングに関する詳細なデータに焦点を当てて、主要動向、輸出入、イノベーションなどについて、体系的な情報を提供しています。

第1章 市況

  • 市況
  • 市場環境
  • 消費者の嗜好
  • 市販飲料
  • 法・課税
  • 市場パラメーターの表
  • 法・課税の表

第2章 市場背景の概要

  • 市場背景の概要

第3章 市場アップデート

  • 市場コメント
  • 現在・新興の動向
  • 見通し
  • 輸出入
  • 区分
  • ブランド分析
  • プライベートブランド/プライベートブランド生産業者
  • 新製品とフォトショット
  • 市場構造
  • ビール会社
  • パッケージング動向
  • チャネル分析
  • 市場価値と価格設定
  • 流通動向
  • ビール価格の表
  • ビールデータの表

第4章 ビール会社のプロファイル

  • ビール会社のプロファイル
    • Efes Beverage Group
    • Turk Tuborg
    • その他
    • 主要な輸入業者

調査手法と製品の定義

マップ

図表

目次
Product Code: BRMITR14

Summary

The Beer Market Insight Turkey report contains detailed brand, distribution and packaging data and analysis across the Turkish beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

  • New legislations and continued high taxations hit the beer market
  • Turk Tuborg increases with its malt beer Tuborg Gold
  • Turkey becomes a heaven of imported beer

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

  • Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise
  • Off-premise sub channel
  • On-premise
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size

Refillable Indicator

Reasons To Buy

The Market Insight Turkey report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Turkish market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report details the recent legislation changes on the sale, distribution and marketing of alcohol, and how these have affected the Turkish beer market.

Table of Contents

Table of Contents

List of Tables

List of Figures

Data Revisions Summary

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Efes Beverage Group
  • Turk Tuborg
  • Smaller Breweries
  • Major Importers

Methodology and Product Definitions

Map

List of Tables

  • Table 1: Turkey Population Size and Growth, 1991-2016F
  • Table 2: East Europe Population Size and Growth, 2003-2014F
  • Table 3: Turkey Economic Indicators, 2005-2015F
  • Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F
  • Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 7: Taxation Base
  • Table 8: Historical Excise Rates of Beer
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2013
  • Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 12: Beer Key Facts
  • Table 13: Top 10 Beer Brands - Volume, 2011-2013
  • Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
  • Table 15: Licensed Brand Owners and Licensees
  • Table 16: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 17: Trade Margin Build-Up Model
  • Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014
  • Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014
  • Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
  • Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
  • Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
  • Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F
  • Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
  • Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F
  • Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F
  • Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F
  • Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F
  • Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F
  • Table 30: Beer Market Valuation (Local Currency), 2012-2014F
  • Table 31: Beer Consumption by Local Definition, 2010-2014F
  • Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F
  • Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F
  • Table 34: Beer Consumption by Type, 2010-2014F
  • Table 35: Beer Consumption by Geographic Scope, 2010-2014F
  • Table 36: Beer All Trademarks, 2009-2013
  • Table 37: Beer Brands by Local Definition, 2009-2013
  • Table 38: Beer Brands by Standard Price Segment, 2009-2013
  • Table 39: Beer Brands by Alcoholic Strength, 2009-2013
  • Table 40: Beer Brands by Type, 2009-2013
  • Table 41: Imported Brands by Origin, 2009-2013
  • Table 42: Beer Licensed Brands, 2009-2013
  • Table 43: Beer Private Label Brands, 2009-2013
  • Table 44: Beer Trademark Owners, 2009-2013
  • Table 45: Beer Local Operators, 2009-2013
  • Table 46: Beer leading Brewers/Importers, 2009-2013
  • Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
  • Table 48: Beer Distribution: On vs Off Premise, 2010-2014F
  • Table 49: Breweries Capacity (000s HL)
  • Table 50: Efes Beverage Group Full Brand List
  • Table 51: Efes Beverage Group Brand Volumes 2009-2013
  • Table 52: BreweriesCapacity (000s HL)
  • Table 53: Turk Tuborg Full Brand List
  • Table 54: Turk Tuborg Brand Volumes 2009-2013
  • Table 55: Park Group
  • Table 56: Park Group Brand Volumes 2009-2013
  • Table 57: Sural Otel
  • Table 58: Sural Otel Brand List
  • Table 59: TAPS Microbrewery
  • Table 60: TAPS Microbrewery Brand List
  • Table 61: Bosphorus Brewing Company
  • Table 62: Bosphorus Brewing Company Brand List
  • Table 63: Red Tower Brewery
  • Table 64: Red Tower Brewery Brand List
  • Table 65: Karagozoglu
  • Table 66: Karagozoglu Brand List
  • Table 67: Lucky Food
  • Table 68: Lucky Food Brand List
  • Table 69: Craft Beer Istanbul
  • Table 70: Craft Beer Istanbul Brand List
  • Table 71: The North Shield Pub
  • Table 72: The North Shield PubBrand List
  • Table 73: Pamsa
  • Table 74: Pamsa Brand List

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2013
  • Figure 2: Beer Consumption by Pack Material/Type, 2013
  • Figure 3: Beer Distribution by Channel, 2013
  • Figure 4: Beer Consumption by Price Segment, 2013
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