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消費者動向分析:スペインのアイスクリーム市場における消費者動向と行動促進要因

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market

発行 Canadean 商品コード 307710
出版日 ページ情報 英文 56 Pages
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消費者動向分析:スペインのアイスクリーム市場における消費者動向と行動促進要因 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market
出版日: 2014年07月11日 ページ情報: 英文 56 Pages
概要

当レポートでは、スペインのアイスクリーム市場について調査分析し、市場データ、人口統計消費パターン(カテゴリー別)、消費を促進する消費者動向について検証するほか、消費者ニーズに合った革新的な新製品開発に焦点を当てて、進化する消費者情勢に対する戦略的提言などについて、体系的な情報を提供しています。

目次

  • 定義
  • 市場状況
  • 人口統計コホート消費パターン
  • 消費者動向分析
  • 技術革新の例
  • 提言
  • 付録
目次
Product Code: FD0049IS

Summary

Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • More than half of ice cream consumption in Spain is in the pursuit of indulgence
  • Older consumers, already the largest consumers of ice cream, will become increasingly important as Spain's population ages
  • Spain has the second highest private label ice cream penetration in major global markets
  • The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers

Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for Spain and nine other countries, to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and Spain-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Ice Cream consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic cohort consumption patterns
  • Consumer trend analysis
  • Innovation examples
  • Recommended actions
  • Appendix
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