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市場調査レポート

中国の飲料市場の動向

Quarterly Beverage Tracker First Quarter 2016: China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

発行 Canadean 商品コード 305930
出版日 ページ情報 英文 38 Pages
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中国の飲料市場の動向 Quarterly Beverage Tracker First Quarter 2016: China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
出版日: 2016年05月31日 ページ情報: 英文 38 Pages
概要

当レポートでは、中国の飲料市場について調査分析し、最新の発展動向、需要に影響を与える要因、業界が直面している課題などについて、体系的に情報を提供しています。

概要

経済状況の影響

ハイライト

市場促進要因

市場動向

ソフトドリンク

  • パッケージドウォーター
  • バルク/HODウォーター
  • 炭酸飲料
  • ジュース
  • ネクター
  • 非炭酸飲料
  • スカッシュ/シロップ
  • フルーツパウダー
  • アイス/RTDティー飲料
  • アイス/RTDコーヒー飲料
  • スポーツ飲料
  • エネルギー飲料

アルコール飲料

  • ビール
  • シードル
  • スピリッツ
  • ワイン
  • その他のアルコール飲料

乳飲料

  • ホワイトミルク
  • 発酵乳飲料
  • フレーバーミルク
  • その他の乳飲料
  • 豆乳
  • 代替乳飲料(穀物、ナッツ、米、種子)

ホットドリンク

  • ホットティー
  • ホットコーヒー

ソフトドリンクの四半期アップデート

  • 業界ニュース

新製品とフォトショット

データ表

図表

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目次
Product Code: QTCNQ116

Summary

Soft drinks categories recorded a low growth in Q1-16, mainly driven by packaged water and bulk/HOD water. The first quarter of the year remained a weak period for beer consumption as it has been more difficult for brewers to gain profits as competition grows fiercer. In 2016, complicated international and domestic economic environments will continue to affect the Chinese commercial beverage industry. Driven by high profit margins, leading dairy manufacturers continued their activities in high-end dairy drink products.

Key Findings

  • Consumers, especially young parents, have become more concerned with the unhealthy image of some categories of soft drinks and have tried to replace them with healthier drinks.
  • For the alcoholic drinks market, growth has slowed as the large increase seen last year was unsustainable. Competition is fierce as more players are entering the market with product quality becoming the main concern for consumers.
  • Chilled drinking yogurt maintained positive growth in Q1-16 as it contains sufficient nutrition, varies in flavours and serves as a good option for consumers with lactose intolerance as it is easier for them to digest than milk.
  • Hot tea showed a slightly higher growth rate in Q1-16 than Q1-15, due to growing consumption of hot tea amongst younger consumer groups.

Canadean's China Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Reasons To Buy

  • Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents

1.1. At A Glance

1.2. Impact Of the Economic Situation

1.3. Highlights

1.4. Market Drivers

1.5. Market Trends

1.6. Soft Drinks

  • 1.6.1. Packaged Water
  • 1.6.2. Bulk/HOD Water
  • 1.6.3. Carbonates
  • 1.6.4. Enhanced Water
  • 1.6.5. Iced/RTD Tea Drinks
  • 1.6.6. Iced/RTD Coffee Drinks
  • 1.6.7. Sports Drinks
  • 1.6.8. Energy Drinks
  • 1.6.9. Flavoured Water
  • 1.6.10. Juice
  • 1.6.11. Nectars
  • 1.6.12. Still Drinks
  • 1.6.13. Squash/Syrups
  • 1.6.14. Fruit Powders

1.7. Alcoholic Drinks

  • 1.7.1. Alcoholic Drinks

1.8. Dairy Drinks

  • 1.8.1. Dairy Drinks

1.9. Hot Beverages

  • 1.9.1. Hot Beverages

1.10. Soft Drinks Quarterly Update

  • 1.10.1. Industry News

1.11. Alcoholic Drinks Quarterly Update

  • 1.11.1. Industry News

1.12. Dairy Drinks Quarterly Update

  • 1.12.1. Industry News

1.13. Hot Drinks Quarterly Update

  • 1.13.1. Industry News

1.14. All Commercial Beverages Quarterly Update

  • 1.14.1. Distribution News
  • 1.14.2. Packaging News/Legislation

1.15. New Products and Photo Shots

1.16. Data Tables

List of Tables

  • Table 1: China at a Glance - Quarterly Performance and Latest Forecast
  • Table 2: Impact Of The Economic Situation
  • Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
  • Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
  • Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
  • Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
  • Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
  • Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
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