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市場調査レポート

インドの菓子市場における消費者動向と行動促進因子

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market

発行 Canadean 商品コード 305341
出版日 ページ情報 英文 56 Pages
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インドの菓子市場における消費者動向と行動促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market
出版日: 2014年06月12日 ページ情報: 英文 56 Pages
概要

当レポートでは、インドの菓子市場について調査分析を行い、市場概要を提示し、市場データ、カテゴリー別の購買層の消費パターン、消費を促進するような主な消費者動向などについて考察するとともに、消費者の核心的なニーズを効果的にターゲットにする革新的な新製品開発、戦略的提案などについてまとめています。

第1章 定義

  • カテゴリーの分類と購買層の定義
  • サマリーの方法
  • 食品の選択を促進する9つのメガトレンド:20のサブトレンドにさらに分類

第2章 市場の状況

  • 楽しみの必要性とさらなる面白さや喜びへの要求がインドの菓子消費を促進している
  • 現在745億インドルピー規模のインドの菓子市場は、2013年〜2018年の間に大幅に成長する見込み
  • 砂糖菓子の消費量が最大のシェアを占め、チョコレートが最も急成長の見込み
  • インドでの菓子を食べる機会は248億回で、消費の大多数は若年層が促進
  • インドの菓子市場は主要市場の中でも消費量、消費額の双方で最高の成長率を記録している
  • インドの菓子市場は世界でも最も急速に成長している市場の一つ

第4章 購買者層別消費パターン

  • 女性よりも男性の菓子製品の消費が多い
  • 菓子の消費は若年層により促進されている
  • 男性も女性も菓子製品の「消費頻度が高い」層に分類される
  • 一人当たりの消費量は少ないものの、高齢消費者の消費頻度が最も高い

第5章 消費者動向分析

  • インドの消費者はさらなる面白さや喜びへの要求を充たすような菓子製品を求めている
  • 菓子消費に影響を及ぼす消費者動向の影響度を世界的に比較
  • ライフスタイルの変化のメガトレンド:様々な年齢層の新たなニーズがインドの菓子消費の主な促進因子
  • 接続性のメガトレンド:消費者と製品のつながりの構築にはメディアが多大に影響
  • 利便性のメガトレンド:便利でテイクアウトに適した菓子製品に需要
  • 倫理のメガトレンド:環境や倫理の問題は菓子の選択にあまり影響がない
  • 経験と楽しみのメガトレンド:面白さや喜びへの欲望が消費者の菓子製品の消費を促進
  • 健康のメガトレンド:ガムの購入に良い影響
  • 個性のメガトレンド:消費者は個人の味覚は好みを反映できるような幅広い選択肢を求めている
  • 信頼のメガトレンド:インドの消費者は購入する菓子の安全性については過剰に心配していない
  • 価値のメガトレンド:菓子製品を選ぶ際、消費者は金額に対して価値がある者を求めている

第6章 革新の例

  • 菓子メーカーはインドの消費者の高まるニーズをターゲットにしようとカテゴリーを超えて革新を続けている
  • メーカーは配合、ポジショニング、パッケージの革新に注力している

第7章 提案

  • メーカーは若い消費者の成長ベースをターゲットにし、シュガーフリーの製品を提供すべき
  • マーケッターはメディアを利用し消費者に新製品を紹介し消費者の選択肢を広げるべき

付録

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目次
Product Code: FD0033IS

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment .
  • Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market.
  • Consumption of Confectionery is driven by the younger demographics.
  • Men over-consume Confectionery products compared to women.
  • Media has a strong influence in creating a connection between consumers and products.
  • Confectionery consumption will be driven by the growing desire to seek novel tastes and experiences.
  • Health has a positive influence on consumers' purchase of Gum.

Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • The need to indulge and seek additional Fun and Enjoyment is driving the Indian Confectionery market
  • The Indian Confectionery market, currently valued at INR74.5 billion, is forecast to register high growth during 2013-2018
  • Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market
  • There were 24.8 billion Confectionery occasions in India with the majority of consumption driven by the young population
  • The Indian Confectionery market registers the highest growth rate, both in value and volume terms across major markets
  • The Indian Confectionery market is one of the fastest-growing markets globally

Demographic cohort consumption patterns

  • Men over-consume Confectionery products compared to women
  • Consumption of Confectionery is driven by the younger demographics
  • Both men and women can be classified as 'heavy frequency' consumers of Confectionery products
  • Although they have low per capita consumption, Older Consumers show the heaviest consumption frequency

Consumer trend analysis

  • Indian consumers seek Confectionery products to meet their desire for additional Fun and Enjoyment
  • Consumer trends influencing Confectionery consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: The evolving needs of different age groups is a major driver of Confectionery consumption in India
  • The Connectivity mega-trend: Media has a strong influence in creating a connection between consumers and products
  • The Convenience mega-trend: Consumers demand Confectionery products that are convenient and suitable for on-the-go consumption
  • The Ethics mega-trend: Ethical and environmental issues have minimal influence on Confectionery choices
  • The Experience and Enjoyment mega-trend: Consumers indulgence in Confectionery products is driven by their desire to seek Fun and Enjoyment
  • The Health and Wellness mega-trend: Health has a positive influence on consumers' purchase of Gum
  • The Individuality mega-trend: Consumers demand a range of choices to reflect their personal taste and dietary preferences
  • The Trust mega-trend: Indian consumers are not overly concerned about the safety of the Confectionery they purchase
  • The Value mega-trend: When choosing Confectionery products, consumers desire good value for money

Innovation examples

  • Confectionery manufacturers are innovating across categories to target the growing needs of Indian consumers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Manufacturers should target a fast growing base of younger consumers, as well as offering sugar-free products
  • Marketers should use the media as a way of introducing consumers to new products and to help diversify consumer choice

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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