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市場調査レポート

米国のベーカリー/シリアル市場における消費者動向と行動促進因子

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Bakery and Cereals Market

発行 Canadean 商品コード 305339
出版日 ページ情報 英文 60 Pages
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米国のベーカリー/シリアル市場における消費者動向と行動促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Bakery and Cereals Market
出版日: 2014年06月13日 ページ情報: 英文 60 Pages
概要

当レポートでは、米国のベーカリー/シリアル市場について調査分析を行い、市場概要を提示するとともに、市場データ、カテゴリー別の購買層の消費パターン、消費を促進するような主な消費者動向などについて考察し、消費者の核心的なニーズを効果的にターゲットにする革新的な新製品開発、戦略的提案などについてまとめています。

第1章 定義

第2章 市場の状況

第3章 購買者層別消費パターン

第4章 消費を促進する主な動向分析

第5章 製品の革新の例

第6章 提案

付録

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目次
Product Code: FD0028IS

Understanding Consumer Trends and Drivers of Behavior in the US Bakery and Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • US consumers are looking to Bakery and Cereals for comforting products that offer moments of escapism and me-time.
  • Consumers look to the most indulgent product categories for comfort and relaxation.
  • Consumers seek low prices in the Bakery and Cereals categories that they consume the most often.
  • Male consumers are more receptive to private label Bakery and Cereals products than their female counterparts.

Understanding Consumer Trends and Drivers of Behavior in the US Bakery and Cereals market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and genders consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for the US and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Bakery and Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery and Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Definitions
  • Market context
  • Demographic group consumption patterns
  • Analysis of major trends driving consumption
  • Product innovation examples
  • Recommended actions
  • Appendix
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