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市場調査レポート

英国の菓子市場における消費者動向と行動促進因子

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Confectionery Market

発行 Canadean 商品コード 305078
出版日 ページ情報 英文 56 Pages
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英国の菓子市場における消費者動向と行動促進因子 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Confectionery Market
出版日: 2014年06月05日 ページ情報: 英文 56 Pages
概要

当レポートでは、英国の菓子市場について調査分析を行い、市場概要を提示し、市場データ、カテゴリー別の購買層の消費パターン、消費を促進するような主な消費者動向などについて考察するとともに、消費者の核心的なニーズを効果的にターゲットにする革新的な新製品開発、戦略的提案などについてまとめています。

第1章 定義

  • カテゴリーの分類と購買層の定義
  • サマリーの方法
  • 食品の選択を促進する9つのメガトレンド:20のサブトレンドにさらに分類

第2章 市場の状況

  • 美味しく便利なスナックへの欲求が英国の菓子消費を促進している
  • 現在53億英ポンド規模の英国の菓子市場は、今後5年間比較的高成長の見込み
  • 英国の菓子市場の販売量の2/3近くをチョコレートが占めている
  • 2012年、英国での菓子を食べる機会は135億回、最も機会が多いのは高齢消費者
  • 英国の菓子消費量が抑えられたことで売上額が限定されている
  • 英国は菓子製品の一人当たり消費量で第2位

第3章 購買者層別消費パターン

  • 英国の女性は男性よりも菓子製品をわずかに多く消費している
  • 英国の高齢消費者の菓子製品の消費量は引き続き少ない
  • 英国の女性は菓子を消費する頻度が著しく高い
  • 英国では菓子が著しく頻繁に消費される

第4章 消費者動向分析

  • 英国では楽しみが菓子製品の消費の主な動機
  • 菓子製品の消費に関する消費者動向への影響:他の主要市場との比較
  • ライフスタイルの変化のメガトレンド:英国ではライフステージの変化が菓子の消費に影響を及ぼしている
  • 接続性のメガトレンド:英国では菓子製品の購入行動へのメディアの影響は少ない
  • 利便性のメガトレンド:テイクアウトできる菓子を求める傾向は中程度
  • 倫理のメガトレンド:倫理そのものにより促進される消費量は少ないが、消費者はより高い品質の倫理的製品を求めている
  • 経験と楽しみのメガトレンド:楽しみが英国の菓子消費の主な促進因子であり消費の2/5を占める
  • 健康のメガトレンド:消費者は味が落ちることを恐れて健康的な菓子製品を求めていない
  • 個性のメガトレンド:消費者は自分時間に食べるストレス解消製品として菓子をとらえている
  • 信頼のメガトレンド:製品の安全性は差別化因子というよりは基本的な消費者のニーズ
  • 価値のメガトレンド:英国の消費者は価値を求め、値引きや販促商品、大容量パックなどの製品を選んでいる

第5章 革新の例

  • ベーカリー/シリアルメーカーは英国の消費者の高まるニーズをターゲットにしようとカテゴリーを超えて革新を続けている
  • メーカーは、配合、ポジショニング、パッケージにおける革新を重視している

第6章 提案

  • メーカーは、品質、楽しみと経験を提供し、消費を促進するようパッケージを最適化すべき

付録

目次
Product Code: FD0036IS

Understanding Consumer Trends and Drivers of Behavior in the UK Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Chocolate category accounts for nearly two-thirds of all volume sold in the UK Confectionery market.
  • The UK has the second highest per capita volume consumption of Confectionery products.
  • Women marginally over-consume Confectionery products compared to men in the UK.
  • Confectionery in the UK is consumed at a heavy frequency.
  • Indulgence is the key motivation for choosing Confectionery products in the UK.
  • Tired consumers will look to Confectionery products for an energy boost, driving demand for functional ingredients.
  • Comfort-seeking consumers will be receptive to re-launches of retro Confectionery products.

Understanding Consumer Trends and Drivers of Behavior in the UK Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • Market value and volumes over 2008-2018 for the UK and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future.
  • Examples of international and UK-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology
  • Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

  • A desire for tasty, convenient snacks is driving consumption of Confectionery in the UK
  • The UK Confectionery market currently, valued at GBP5.3 billion, will witness relatively higher growth in the next five years
  • The Chocolate category accounts for nearly two-thirds of all volume sold in the UK Confectionery market
  • There were 13.5 billion Confectionery occasions in the UK in 2012, with the highest occasions witnessed amongst Older Consumers
  • Subdued volume consumption growth in Confectionery in the UK is limiting growth in value terms
  • The UK has the second highest per capita volume consumption of Confectionery products

Demographic cohort consumption patterns

  • Women marginally over-consume Confectionery products compared to men in the UK
  • Older Consumers continue to under-consume Confectionery products in the UK
  • UK women are 'heavy frequency' consumers of Confectionery
  • Confectionery in the UK is consumed at a heavy frequency

Consumer trend analysis

  • Indulgence is the key motivation for choosing Confectionery products in the UK
  • Comparing the influence on consumer trends on consumption of Confectionery products across major markets
  • The Changing Lifestyle mega-trend: Change in Lifestages to influence Confectionery consumption in the UK
  • The Connectivity mega-trend: Media marginally influences purchase behavior of Confectionery products in the UK
  • The Convenience mega-trend: Consumers are moderately led to seek Confectionery that can be enjoyed on-the-go
  • The Ethics mega-trend: Although the volume of consumption driven by ethics alone is low, consumers seek ethical products for higher quality
  • The Experience and Enjoyment mega-trend: Indulgence is the primary driver of UK Confectionery, motivating two-fifths of consumption
  • The Health and Wellness mega-trend: Consumers aren't motivated to seek healthier Confectionery products, fearing a sacrifice in taste
  • The Individuality mega-trend: Consumers see Confectionery items as the perfect de-stressing products to accompany me-time
  • The Trust mega-trend: Product safety is a basic consumer need rather than a differentiator
  • The Value mega-trend: UK consumers seek value, choosing products based on discounts and promotions, as well as opting for larger packs

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of UK consumers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Manufacturers should offer quality, indulgence and experience, as well as optimizing packaging to encourage consumption

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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