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消費者動向分析:英国のセイボリースナック市場における消費者動向と行動促進要因

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market

発行 Canadean 商品コード 299640
出版日 ページ情報 英文 57 Pages
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消費者動向分析:英国のセイボリースナック市場における消費者動向と行動促進要因 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market
出版日: 2014年04月20日 ページ情報: 英文 57 Pages
概要

当レポートでは、英国のセイボリースナック市場について調査分析し、市場データ、人口統計消費パターン(カテゴリー別)、消費を促進する消費者動向について検証し、消費者ニーズに合った革新的な新製品開発に焦点を当てて、進化する消費者情勢に対する戦略的提言を提供し、概略以下の構成でお届けいたします。

定義

  • カテゴリーの分類と人口統計の定義
  • サマリー手法

市場状況

  • 低コストのおやつや軽食への要求
  • 現在の市場価値は45億ポンド、今後5年間は力強い成長
  • ポテトチップスが最大のシェア
  • 消費回数:174億回(2012年)、女性と高齢者が消費を牽引
  • 金額では、米国に次いで世界第2位
  • 主要市場の中では、一人当たり消費量が最大

人口統計コホート消費パターン

  • 働く女性が増加
  • 高齢者は健康面で
  • 男性の消費者は、消費頻度が高い
  • 24歳以下の消費者は、消費頻度が高い

消費者動向分析

  • 欲しいままに、パーソナルスペース(個人空間)と時間への要求
  • 消費に影響を与える消費者動向
  • 変化するライフスタイル:自宅でもてなす
  • コネクティビティ:つながりは意識していない
  • 利便性:日常的に便利な食品
  • 倫理:倫理的・環境の問題は、動機にならない
  • 経験と楽しむこと:風味と楽しいスナック
  • ヘルス・ウェルネス:健康を意識した消費者は避けるように
  • 個人:リラックスと快適さ
  • 価値:スナックの安全性には、高い消費者マインド
  • 信用:お買い得品を求める

技術革新の例

  • パッケージングの技術革新
  • 革新的な処方

提言

  • 気ままに、楽しく
  • 健康的な選択肢を
  • 新しい消費者ニーズをターゲットに

付録

目次
Product Code: FD0017IS

Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Demand for nostalgic snack brands and flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort
  • The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration
  • There will be an increased demand for gourmet-influenced products offering novel, fun flavours
  • Product choices will reflect consumers' desire for excitement and convenience driven by their increasing ambitions and aspirations

Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for the UK and nine other countries to give a global context.
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and UK-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology

Market context

  • A desire for low-cost treats and snacks for social occasions are driving Savory Snacks consumption
  • The UK Savory Snacks market has a value of GBP 4.5 billion and is forecast to witness strong sales growth over the next five years
  • The Potato Chips category accounts for the highest share of all volume sold in the UK Savory Snacks market
  • There was 17.4 billion Savory Snacks occasions in the UK in 2012, with consumption higher among women and older consumers
  • Across the globe, the UK Savory Snacks market is second only to the US in terms of value sales
  • The UK has the highest per capita consumption of Savory Snacks across major markets

Demographic cohort consumption patterns

  • UK women are over-consuming in the market, indicating the growing popularity of Savory Snacks amongst the large working women population
  • Older consumers are under-consuming in the UK Savory Snacks market, due to health concerns
  • Male users of Savory Snacks are most likely to be classified as "heavy" users indicating a preference for quick and convenient snack offerings
  • Consumers aged below 24 year are most likely to be classified as "heavy" users of Savory Snacks

Consumer trend analysis

  • Indulgence and a desire for personal space and time are the key motivations for choosing Savory Snacks in the UK
  • Consumer trends influencing consumption in the UK can be compared against the global market for greater context on the degree of influence trends have
  • The Changing Lifestyle mega-trend: Consumers choosing to entertain at home are driving consumption of sharing Savory Snack products
  • The Connectivity mega-trend: Consumers do not feel 'connected' to their Savory Snacks, however regional ingredients can be used to connote quality
  • The Convenience mega-trend: Busy consumers look to Savory Snacks for convenient every-day treat food options
  • The Ethics mega-trend: Ethical and environmental issues alone cannot motivate consumers when it comes to choosing Savory Snacks
  • The Experience and Enjoyment mega-trend: The desire for indulgent flavors, and fun snacks to accompany social occasions are primary drivers of the market
  • The Health and Wellness mega-trend: Health-conscious consumers currently avoid Savory Snacks rather than looking to the category for healthier options
  • The Individuality mega-trend: Consumers desire moments of relaxation and comfort from their Savory Snacks
  • The Trust mega-trend: With high consumer confidence in snack safety, trustworthiness is not viewed as a differentiating attribute
  • The Value mega-trend: Consumers seek better value through low cost products as well as value-added offerings

Innovation examples

  • In the UK, manufacturers of Savory Snacks are innovating in terms of packaging in order to boost product appeal
  • Global innovations on formulation can be a source of inspiration for UK manufacturers

Recommended actions

  • Manufacturers should present more indulgent, fun options as a treat product for social occasions, increasing emotional engagement with brands
  • Manufacturers should launch healthy options marketed around their taste, as well as nutritional benefits
  • Manufacturers should develop snacks targeting the specific needs of new consumer segments

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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