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市場調査レポート

消費者動向分析:インドのセイボリースナック市場における消費者動向と行動促進要因

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market

発行 Canadean 商品コード 299638
出版日 ページ情報 英文 57 Pages
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消費者動向分析:インドのセイボリースナック市場における消費者動向と行動促進要因 Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market
出版日: 2014年04月18日 ページ情報: 英文 57 Pages
概要

当レポートでは、インドのセイボリースナック市場について調査分析し、市場データ、人口統計消費パターン(カテゴリー別)、消費を促進する消費者動向について検証し、消費者ニーズに合った革新的な新製品開発に焦点を当てて、進化する消費者情勢に対する戦略的提言を提供し、概略以下の構成でお届けいたします。

定義

  • カテゴリーの分類と人口統計の定義
  • サマリー手法

市場状況

  • 多忙な生活と経験が、消費の主要促進要因
  • 現在の市場価値は1,187億インドルピー、今後5年間は健全な成長
  • 民族的・従来のスナックが、数量では最大の市場シェアを占める
  • 消費回数:253億回(2012年)、児童・乳幼児が消費を牽引
  • インド市場は数量では優位、ただし低価格なので販売額には貢献しない
  • 世界第4位の消費量

人口統計コホート消費パターン

  • インドの男性は、女性より多く消費
  • 高齢者も消費中
  • 男性は、消費頻度が高い
  • 児童は、消費頻度が高い

消費者動向分析

  • 年齢特有のニーズだけでなく、付加的な楽しさも提供
  • 消費に影響を与える消費者動向
  • 変化するライフスタイル:年齢特有のニーズ
  • コネクティビティ:メディアチャネルの影響を大きく受ける
  • 利便性:利便性と持ち帰りのできる商品
  • 倫理:倫理的・環境の問題は、ほとんど影響しない
  • 経験と楽しむこと:楽しさと楽しむこと
  • ヘルス・ウェルネス:健康的なスナックを好む
  • 個人:革新的な味に対する需要が増加
  • 価値:安全性についてあまり心配していない
  • 信用:お買い得品を求める

技術革新の例

  • インドの消費者ニーズをターゲットに
  • 革新的な処方、位置付け、パッケージング

提言

  • 新規性、価値、栄養を伝える
  • 現代の生活ニーズに合わせる商品

付録

目次
Product Code: FD0010IS

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • Products that meet age-specific needs are driving the Savory Snacks consumption in India
  • Consumers demand snacks that are convenient and suitable for on-the-go consumption
  • Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
  • Health is not a major concern in most Savory Snack categories; however, India's large vegetarian population turn to Nuts & Seeds for their protein needs.

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • Market value and volumes over 2008-2018 for India and nine other countries to give a global context
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snack consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
  • Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snack consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snack sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions

  • Category classification and demographic definitions
  • Summary methodology

Market context

  • Busy lives and experience seeking are key factors driving Savory Snacks consumption in India
  • The Indian Savory Snacks market, currently valued at INR118.7 billion, is forecast to register sound growth over the next five years
  • Ethnic and Traditional Snacks account for the largest market share in volume terms in the Indian Savory Snacks market
  • There were 25.3 billion Savory Snacks occasions in India in 2012 with consumption driven by Kids and Babies
  • Although India has a leading position in volume terms, it does not translate to value sales owing to low prices of Savory Snacks
  • The Indian Savory Snacks market is the fourth largest in volume consumption globally

Demographic cohort consumption patterns

  • Indian men consume more Savory Snacks compared to women
  • Older consumers are under-consuming in the Indian Savory Snacks market
  • Males are 'heavy frequency' consumers of Savory Snacks in India
  • Kids can be classified as 'heavy frequency' consumers of Savory Snacks in India

Consumer trend analysis

  • Indian consumers seek Savory Snacks that not only meet their age specific needs but also provide additional Fun and Enjoyment
  • Consumer trends influencing Savory Snacks consumption can be compared globally to highlight the degree of influence of each trend
  • The Changing Lifestyle mega-trend: Products that meet age-specific needs are driving Savory Snacks consumption in India
  • The Connectivity mega-trend: Indian consumers are significantly influenced by media channels when choosing Savory Snacks
  • The Convenience mega-trend: Consumers demand snacks that are convenient and suitable for on-the-go consumption
  • The Ethics mega-trend: Ethical and environmental issues have little impact on Savory Snacks choices
  • The Experience and Enjoyment mega-trend: Indian consumers look to Savory Snacks for Fun and Enjoyment
  • The Health and Wellness mega-trend: Consumers in India prefer healthy Savory Snack options which are also positioned as offering fun
  • The Individuality mega-trend: There is an increasing demand for Savory Snacks with innovative flavors or those designed for sharing occasions
  • The Value mega-trend: Indian consumers are not overly concerned about the safety of their Savory Snacks
  • The Trust mega-trend: When choosing Savory Snacks, consumers desire value for money products

Innovation examples

  • Manufacturers are innovating across categories to target the growing needs of Indian consumers
  • Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

  • Manufacturers, marketers, and retailers need to encourage Savory Snacks consumption by communicating novelty, value, and nutrition
  • Manufacturers, marketers, and retailers should develop Savory Snack products to meet the needs of modern lives

Appendix

  • An explanation of the sub-trends
  • Detailed methodology
  • About Canadean
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