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市場調査レポート

インドのヘアケア用品市場の動向と発展

Market Focus: Trends and Developments in the Haircare Sector in India

発行 Canadean 商品コード 298795
出版日 ページ情報 英文 40 Pages
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インドのヘアケア用品市場の動向と発展 Market Focus: Trends and Developments in the Haircare Sector in India
出版日: 2014年03月31日 ページ情報: 英文 40 Pages
概要

当レポートでは、インドのヘアケア用品市場について調査分析し、市場の規模、経済・人口統計・行動動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 可処分所得の高い若年人口の増加が、消費者市場の成長を促進
  • コンビニエンスストアが、健康・美容用品の販売の大半を占める
  • コンビニエンスストアが、ヘアケア用品の購入先として最も人気が高い

消費者のプロファイル

  • 若年男性人口が、ヘアケア用品の消費の大半を占める
  • 中高年・高齢者人口は、シャンプー・コンディショナー・スタイリング剤カテゴリーのヘアケア用品の消費頻度が高い
  • 年齢別ニーズが、一次需要の促進要因
  • 年齢別ニーズとライフステージの変化が主要な動機的要因
  • 小型パックサイズの大衆ブランドで農村人口をターゲット

部門分析

  • 今後は安定成長(金額・数量とも)
  • ヘアカラー・スタイリング剤は、高成長を記録
  • スタイリング剤(特にヘアオイル)が、市場全体の成長を牽引
  • ヘアカラーカテゴリーは、今後は急成長
  • スタイリング剤・ヘアカラーなどの急成長カテゴリーが、市場シェアを獲得

ブランド製品とプライベートブランド

  • シャンプー・コンディショナーカテゴリーでは、Doveが優位
  • Parachuteが、スタイリング剤の主要ブランド
  • プライベートブランドの普及率は、極端に低い
  • プライベートブランドの成長機会は、スタイリング剤カテゴリーに

パッケージに関する考察

  • 最も広く使われているパッケージ材は、フレキシブル包装、特に小型サイズ
  • 今後もフレキシブル包装が需要を促進、硬質プラスチックは微増

将来の見通し

  • ヘアケア用品の需要の変化

データ付録、調査手法

目次
Product Code: CS1481MF

This report provides a concise overview of the Haircare market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Indian Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Haircare market in India displayed positive trend during 2007-2012, as the global economic slowdown had a minimal impact. Young consumers are driving the demand for Haircare products such as hair gels, hairsprays and waxes

What are the key drivers behind recent market changes?

India's fast growing economy, high proportion of youth population, and the increasing influence of western lifestyles is changing the consumption pattern of Haircare products. Furthermore, rising disposable income of the middle income group is driving the demand of premium products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Haircare sector. This allows for the rapid identification of key growth opportunities across 4 Haircare categories and their packaging. With rising disposable income, beauty related aspiration sales have soared in India. High earning consumers are willing to trade up to premium products.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Haircare sector.

Key growth categories are highlighted by analysing the market dynamics of 4 Haircare categories.

Market shares are provided for the leading brands across Haircare categories.

An overview of packaging trends in the Indian Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

The major reason behind Convenience Stores being the most preferred destination is their presence near residential areas and the discounts they offer to attract customers. Relatively fewer number of Hypermarket chains in India also favor sales at Convenience stores.

Mid-Lifers have highest share of heavy frequency use of Haircare products such as hair serum, keratin treatment and hair repair. Older consumers have greater consumption of Hair colorants and Hair oil.

Haircare companies have come up with products that enhance masculinity and have designed sales campaigns to attract male consumers. Haircare products such as Brylcream, Setwet hair gel, Gatsby styling wax highlights masculinity of the product in scent and style thus increasing its appeal to men.

With rising disposable income, beauty related aspiration sales have soared in India and these high earning consumers are willing to trade up to premium products. The Haircare companies are also consistently adding more products to their premium categories to meet this demand.

Private Label penetration is highest in the Styling Agents category followed by Shampoo in Indian Haircare market. Younger population looking for low-cost styling agents such as styling creams and waxes, hair gels, hair sprays is driving private label growth in the category as the youngsters are willing to try retailer brands.

Key Highlights

Males account for higher consumption of Haircare products by volume than women in India due to higher male to female ratio. Young male who are conscious of their looks use more Hair care products especially styling agents like hair gels, hairsprays.

Haircare products consumed by Indian consumers are often linked to the age-specific needs. Haircare products consumption changes at every life stages and the marketers need to market their products accordingly. It is important for them to know their target audience and accordingly design their products and advertisements.

More than 65% of the Indian population lives in rural areas where the use of Haircare products is still quite low. Haircare companies are providing consumers in rural India, who have low per capita income, with basic quality Haircare products in low priced small sachets.

Due to a tradition of Ayurvedic medicine, Indian consumers prefer herbal products containing extracts from exotic medicinal herbs that can cure hair problems and make their hair naturally healthy. Consumers' demand for Haircare products with natural ingredients is driving innovation and new product launch.

Small sachet packed Haircare products including Shampoo and Hair Oil are extremely popular in India. Bag/Sachet accounted for majority of Haircare packs used in India in 2012, resulting in high demand for Flexible Packaging. They usually are fill and sealed packs without any closures or packaging outers.

Table of Contents

Country Context

  • Growing young population with higher disposable income is driving growth in the consumer market
  • Convenience stores are the primary distribution format for Health and Beauty product sales
  • Convenience Stores are preferred outlets for purchasing Haircare products in India

Sector Analysis

  • Haircare Market in India will register strong growth in value and volume terms
  • Hair Colorants and Styling Agents will record the highest growth during the forecast period
  • Styling Agents, especially hair oil, is driving growth in the overall Haircare market, while increased use of shampoos in rural areas is also contributing to growth
  • Hair colorants category will the record fastest growth during 2012-2017
  • Fast-growing categories such as Styling Agents and Hair Colorants to gain market share during 2007-2017

Brands and Private Labels

  • Dove has dominant share in the Shampoo and Conditioner categories
  • Parachute leads in the Styling Agents category in Indian Haircare market
  • Private label penetration in the Indian Haircare market is extremely low due to large share of unorganized retail in the country
  • Growth opportunity exists for private label in Styling Agents category

Packaging Insight

  • Flexible Packaging is the most widely used packaging material in Haircare sector driven by small size sachet packs
  • Flexible Packaging will continue to drive demand in Haircare packaging, however Rigid Plastics will witness marginal increase in use

Future outlook -key trends in Indian Haircare sector

  • Shifting demand in Haircare products due to demographic factors and rural-urban divide are key emerging trends in the Indian Haircare market

Data Appendix and Summary Methodology

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