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市場調査レポート

トルコの乳製品市場の動向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in Turkey

発行 Canadean 商品コード 298789
出版日 ページ情報 英文 42 Pages
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トルコの乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in Turkey
出版日: 2014年03月31日 ページ情報: 英文 42 Pages
概要

当レポートでは、トルコの乳製品市場について調査分析し、消費者に関する考察と市場データを提供し、主要な乳製品カテゴリーとパッケージの成長機会について検証して、概略以下の構成でお届けいたします。

エグゼクティブサマリー

将来の見通し

国の背景事情

  • マクロ経済分析
  • 概要:消費習慣

部門分析

  • 全体的な市場規模(数量・金額)分析
  • カテゴリー別の市場規模(数量・金額)分析
  • 市場シェア分析

消費者の概要

  • 主要動向

流通に関する考察

  • 主要な小売業者
  • 主要な流通形態:カテゴリー別

パッケージに関する考察

  • 主要なパッケージ材と種類
  • 主要な包装用クロージャーとアウター(外装)

主要企業と市場シェア

データ付録・調査手法

目次
Product Code: CS1506MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

  • Availability of low fat and healthy Dairy product choices is facilitating the growth of Dairy sector in Turkey
  • The food Retail market in Turkey is dominated largely by domestic retail chains. BIM is the biggest domestic supermarket chain in Turkey with 4000 stores across the country. The market share of traditional grocery stores is eroding as consumers move towards modern retail chains
  • The Dairy market in Turkey is also witnessing an increase in sales of Functional Dairy products, which are targeted at specific health concerns
  • Turkey has a large population of children who like to consume flavored Yogurt and Puddings/Desserts
  • Consumers are looking out for value for money brands due to increasing food inflation

Consumers in Turkey prefer traditional Turkish cuisine in which Dairy products play a very significant role. Yogurt is the most popular Dairy product in Turkey, leading in market share by value. Turkey has a growing market for natural and healthy Dairy products with the large young Turkish population driving this growth.

Reasons to buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy food categories and their packaging.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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