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市場調査レポート

米国のフレグランス市場の動向と発展

Market Focus: Trends and Developments in the Fragrances Sector in the US

発行 Canadean 商品コード 297443
出版日 ページ情報 英文 38 Pages
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米国のフレグランス市場の動向と発展 Market Focus: Trends and Developments in the Fragrances Sector in the US
出版日: 2014年01月31日 ページ情報: 英文 38 Pages
概要

米国の経済が回復を続けると、市場を牽引する高所得消費者の中で、高い消費者マインドが見られるようになります。それにより、高級フレグランスの需要にも拍車が掛かります。フレグランスの最大の消費者は女性で、数量別に見ると、55歳以上が最も有望な消費者グループです。消費の頻度が高いグループは、トゥイーン(tween:10歳前後の児童)と10代前半です。

当レポートでは、米国のフレグランス市場について調査分析し、市場の規模、経済・人口統計・行動の動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 裕福なミレニアル世代の人口の影響力が増大、需要を牽引
  • 健康・美容の成長は国内チェーンに集中
  • 主な販路はデパートと健康・美容用品店

消費者の概要

  • 女性の最大の消費者は高齢層、男性では45〜54歳
  • 消費頻度が高いのはトゥイーンと10代前半
  • 気ままで性別志向の商品が牽引
  • 良い香りと性別による好みが重要な動機付け
  • 消費者の経験と欲求が購入において重要な役割を果たす

部門分析

  • 女性向け商品が最大のカテゴリー、一方でユニセックス向けが急成長
  • 今後も市場は安定成長
  • 男性向けは市場シェアでわずかな増加
  • 女性向けが市場で優勢
  • ユニセックス向けは今後も高成長を記録

ブランド製品とプライベートブランド

  • 女性向けはChanelが主導、男性向けはGiorgio Armani
  • 自社ブランドより、ブランドを好む
  • 男性向けはプライベートブランドの販売がカテゴリー成長を促進

パッケージに関する考察

  • ガラス瓶が最も好まれるパッケージ材
  • パッケージデザインが商品の差別化の鍵

将来の見通し:主要動向

  • 高級・限定商品の需要が増加、新しいセレブリティブランドも

データ付録、調査手法

目次
Product Code: CS1476MF

This report provides a concise overview of the Fragrances market in the US. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the US Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

As the economy continues to recover, higher consumer confidence will be witnessed among high-income consumers who will drive this market, also fuelling the demand for Premium Fragrances. Women consume the most Fragrance products by volume, with older women, those aged 55 and over, being one of the most prominent consumer groups. Heavy consumption of Fragrances is highest amongst Tweens and Early Teens; this is a key segment that the marketers need to sustain.

What are the key drivers behind recent market changes?

A product's success in US Fragrances market will largely be determined by its ability to target consumers' desire to indulge. New Gender Behaviors and Experience seeking are other significant consumer trends driving the US Fragrance market.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the US Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.

Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.

Market shares are provided for the leading brands and private labels across Fragrances categories.

An overview of packaging trends in the US' Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

A desire to indulge is driving the growth of Premium Fragrances in the US. Consumers like to treat themselves with Fragrances and see them as a key part of their gender identities.

Packaging plays a significant role in attracting customers and adding to the luxury aspect of Fragrance brands. Glass is the preferred packaging material for Fragrances due to its visual properties and ability to transform into aesthetic designs.

The experience seeking and aspirational desires of American consumers are also driving the Fragrances market. Consumers lifestyle choices mean they are looking for Fragrances that they believe will meet their aspirational desires and help affirm their status.

Consumer preference to wear premium branded Fragrances limits the penetration of private label Fragrances in the US.

Key Highlights

Marketers are intensively using social media such as Facebook, Twitter, YouTube, and Instagram to create a buzz among consumers before the launch of new Fragrances.

Direct Sales continue to be a key part of the US Fragrances market, with consumers benefiting from product demonstrations, trials, and customized service, which is often not available through alternative retail channels.

Celebrity-branded Fragrances are commonplace in the US and this trend for celebrity Fragrances is forecast to continue strongly.

Marketers can continue to focus on launching unusual and limited edition Fragrances to support the need for new scents.

Table of Contents

Country context

  • The growing influence of an affluent Millennial population will drive demand in the US
  • Health and Beauty growth will be concentrated in national chains
  • US consumers choice of buying Fragrances from Department Stores and Heathand Beauty Stores will continue

Consumer Profile

  • The largest consumers of Fragrances among women are those in the oldest age group, while for men the largest consumers are aged 45-54
  • Heavy Fragrance consumption is most common among Tweens and Early Teens
  • Fragrances market is driven by indulgent fragrances and Gender-oriented products
  • Desire to smell good and Gender based preferences are the key motivations in US Fragrance market
  • Experience seeking and aspirational desires of the consumers plays key role in Fragrances purchases

Sector Analysis

  • Female fragrance is the largest category by value while Unisex fragrances is the fastest growing category
  • Fragrance market in US will witness steady growth during the 2012-2017
  • Male Fragrances will witness a marginal increase in market share
  • Female Fragrances is the dominant category in the US Fragrances market
  • Unisex fragrances expected to record highest growth during 2012-2017

Brands and Private Labels

  • Chanel leads the female fragrances market while Giorgio Armani leads in the male category
  • US consumers continue to prefer brands over store brands
  • Private label sales of male fragrances is driving category growth

Packaging Insight

  • Glass Bottles is the preferred packaging material for Fragrances
  • Packaging design key to product differentiation in Fragrances market

Future Outlook- four key trends in the US's Fragrances sector

  • US Fragrance sector to witness growth in premium and limited edition fragrances along with the entry of new celebrity product lines

Data Appendix and Summary Methodology

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