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市場調査レポート

米国の乳製品市場の動向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in the US

発行 Canadean 商品コード 294687
出版日 ページ情報 英文 43 Pages
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米国の乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in the US
出版日: 2014年01月31日 ページ情報: 英文 43 Pages
概要

当レポートでは、米国の乳製品市場について調査分析し、市場の規模、経済・人口統計・行動の動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 裕福なミレニアル世代の人口の影響力が増大、需要を牽引
  • 食品・雑貨の小売販売が国内チェーンに集中
  • 大型スーパーやスーパーマーケットが最大のシェア
  • 経済状況の改善がフードサービス市場を促進

消費者の概要

  • 男性が消費の大半を占める
  • 最も頻繁に食べているのは乳幼児
  • パーソナルスペースや私的時間が消費の動機に
  • 付加価値のある牛乳製品の需要が増大
  • 金額に見合う価値と個人主義が主要動向

部門分析

  • 最大のシェア、牛乳の需要量が減少
  • チーズとヨーグルトが市場シェアを獲得する見込み
  • 成熟市場が、急成長の機会を抑制
  • カテゴリー動向と機会

ブランド製品とプライベートブランド

  • プライベートブランド製品の普及率は高い
  • プライベートブランドで最も高い成長率はプリン/デザートカテゴリー
  • 主要ブランド:カテゴリー別

パッケージに関する考察

  • 硬質プラスチックのタブ型容器とボトルが最も一般的
  • 賞味期限が長く、耐久性のあるパッケージ

将来の見通し:米国の乳製品市場の4大動向

  • 牛乳消費量の減少がメーカーを新たな戦略へ
  • 付加価値のある乳製品が選択肢に
  • 年齢別の新製品の発売
  • パッケージメーカーが温室効果ガス排出の削減

データ付録、調査手法

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目次
Product Code: CS1461MF

This report provides a concise overview of the Dairy Food market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the American Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Convenience is of growing importance in the US food culture, as consumers look for quick and easy options as a result of busy lifestyles, an increase in single parent households, and the rise in the number of working women.

What are the key drivers behind recent market changes?

Personal Space and Time and Changing Age Structures are the key drivers in the US Dairy market. American consumers tend to look for products that meet age-specific needs when selecting Dairy Food.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the American Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the American Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Dairy products distribution in the US follows a similar pattern to overall retail packaged food distribution with a higher market share for Hypermarkets and Supermarkets totaling 70%. It suggests manufacturers' have less bargaining power with retailers.

Growing consumer confidence, as a result of positive employment numbers and a low rate of inflation, will drive positive growth for the Foodservice and Restaurant industry in the US.

Growing concern for healthy lifestyles among the younger generation, as well as an aging population, has resulted in the growth of reduced fat products and nutritional products in the Dairy Food market.

Dairy products are used as ingredients in recipes and in foods such as pizza, pasta, and bakery products. As the weak economy encourages consumers to eat in more often, demand for packaged ingredients for these meals will increase.

Men account for 51.4% of the Dairy Food sector by volume. However, older, affluent, and time rich consumers are the largest consumer groups in both male and female markets for Dairy Food products.

Key Highlights

Analysis of the change in the Dairy Food sector between 2007 and 2017 highlights a number of clear winners and losers. This analysis focuses on market shares; large categories posting low growth such as Milk will lose market share to processed products such as Cheese and Yogurt, who have a higher growth rate.

Milk consumption in the US has declined over the last decade due to the declining share of children in the total population and increased competition from energy drinks and fast growing non-dairy alternatives such as soymilk and almond milk.

Advanced packaging technology for Dairy products has contributed not only to extended shelf-life of dairy products, but also has eased supply chain pressures, enabling producers to ship products over greater distances. Additionally, it has led to greater product differentiation and line extensions.

Weak economic conditions in the US have not only reinforced demand for private label brands, but have also led to increased innovation and new product launches within the private label category. While Milk and Cheese are the two most sold private label Dairy Food products, penetration is lowest in the Yogurt category.

Table of Contents

Country context

  • The growing influence of an affluent Millennial population will drive demand in the US
  • There is a high concentration of Food and Grocery retail sales in national chains
  • Hypermarkets and Supermarkets dominate sales of Dairy Food products in the US
  • Improved economic conditions will drive the Foodservice market in the US

Consume Overview

  • Male consumers eat the most Dairy Food products in the US
  • Kids and Babies eat Dairy Food the most often
  • The creation of Personal Space and Time is the most important motivator of Dairy Food consumption in the US
  • Increased demand for value added milk products is the key trend in the US Dairy market
  • Better value for money and Individualism are key trends in the US Dairy Food market

Sector Analysis

  • Demand for Milk, the largest Diary market, is declining
  • Cheese and Yogurt will gain market share during 2012-2017 as Milk suffers
  • The Dairy Food sector in the US is a mature market, limiting opportunities for rapid growth
  • Dairy Food Category Dynamics and Opportunities

Brands and Private Labels

  • Private Label penetration is high in Milk, but relatively low in other Dairy categories
  • Growth of Private Label will be highest in the Puddings/Desserts category
  • Key brands by category

Packaging Insight

  • Rigid Plastics Tubs and Bottles are most commonly used packaging for Dairy Food in the US
  • Increased shelf-life and durable packaging is driving innovation in Dairy packaging

Future Outlook- four key trends in Chinese Dairy Food sector

  • Declining milk consumption is forcing manufacturers to adopt new strategy
  • Value added Dairy Food products are gaining preference
  • New product launches to meet age specific needs
  • Packaging manufacturers are looking to reduce greenhouse emissions

Data Appendix and Summary Methodology

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