Market Focus: Trends and Developments in the Dairy Food Sector in India
|出版日||ページ情報||英文 46 Pages
|インドの乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in India|
|出版日: 2013年12月31日||ページ情報: 英文 46 Pages||
This report provides a concise overview of the Dairy Food market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
This overview of the consumer and market dynamics of the Indian Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Indian consumers are seeking products that meet specific age related needs. With changing lifestyles and increased food safety and hygiene consciousness, consumers are increasingly adopting food products for improved nutrition, fitness and general wellbeing.
The fast pace of life, rising disposable incomes, and improvement in the standard of living is driving consumers to create their own bubble of space and time in which to relax.
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.
Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.
Market shares are provided for the leading brands and private label across Dairy Food categories.
An overview of packaging trends in the Indian Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Dairy products distribution in India follows a similar pattern with a differing proportion of market share. Convenience Stores and Food and Specialty Stores are the most important channel in Dairy Food distribution.
Rising disposable incomes, along with an expanding middle class, allows scope for Dairy Food manufacturers to target consumers with more premium products.
Yogurt is expected to register the highest growth of all the categories at a CAGR of 8.3% in US dollar terms during 2012-2017, while Milk and Butter and Spreadable Fats categories are expected to grow at a CAGR of 6.9% and 6.2% respectively.
Milk is the largest Dairy Food category in terms of value in India. Furthermore, Milk as a proportion of the overall market is expected rise in the future due to the growing demand for packaged milk products from middle-income and high-income groups in the country.
The devaluation of the Indian Rupee in 2009 caused a substantial drop in the value of the Dairy Food market measured in US dollars, even though volumes increased. Improving economic conditions will drive growth in the market's value, though the growth rate varies depending on the category.
Overall, Private label has grown alongside the growth of modern retail formats in India, with private labels particularly successful (for the Indian market) in Dairy Food categories. The relatively high private label penetration is due to high price sensitivity, and generic products present across categories such as Milk and Dahi(Yogurt).
The growing desire for better value among Indian consumers is on the rise and consumers are frequently on the lookout for better deals and offers, as Dairy food is a staple food category. As a result the Indian Dairy market has been witnessing higher growth for less expensive and affordable Dairy products.
The growing purchasing power in India's market, resulting from the country's booming economic development, promises strong opportunities for the Dairy Food market in large and medium-sized cities.
The Milk and Yogurt categories together accounted for 89% of the total number of packs used in India's Dairy Food sector in 2012, driving the significant demand for Flexible Packaging Bags/Sachets and Paper and Board cartons. Glass Bottles and Rigid Metal Can-Drinks are the other key packaging materials for Dairy Food products in India.