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市場調査レポート

インドの乳製品市場の動向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in India

発行 Canadean 商品コード 294686
出版日 ページ情報 英文 46 Pages
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インドの乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in India
出版日: 2013年12月31日 ページ情報: 英文 46 Pages
概要

当レポートでは、インドの乳製品市場について調査分析し、市場の規模、経済・人口統計・行動の動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 生活水準の向上で人々の関心がシフト、基本的ニーズからより高品質な生活へ
  • コンビニエンスストアが食品・雑貨の販売の大半を占める
  • インドの乳製品市場の販売ではコンビニエンスストアが最大のシェア
  • 可処分所得の増加、忙しい毎日が食習慣を変える

消費者の概要

  • 男性が消費の大半を占める
  • メーカーは中年前期・高齢消費者を戦略の中心にすべき
  • 年齢構成の変化が主要動向
  • リラックスして楽しめる加齢に関連した製品
  • 忙しい消費者がライフステージ別の要求を満たす製品を求める

部門分析

  • 為替レートが安定し、プラス成長
  • 牛乳とバター・マーガリンが乳製品部門全体を促進
  • 牛乳とヨーグルトカテゴリーが市場シェアを獲得
  • 通貨切り下げから回復
  • 若年・高齢人口がヨーグルト市場を促進、プリン/デザートカテゴリーも人気

ブランド製品とプライベートブランド

  • プライベートブランド製品の普及率は低い
  • プライベートブランドの成長の鍵は、牛乳・ヨーグルトカテゴリー
  • 主要ブランド:カテゴリー別

パッケージに関する考察

  • 乳製品の需要増加で、硬質プラスチック、紙/板紙パッケージの成長を促進
  • 乳製品の消費増加で、パッケージ需要が変化

将来の見通し:インドの乳製品市場の4大動向

  • 低価格製品が依然として重要
  • 品質の追求が増大
  • 大都市化が消費を増加
  • 健康・ウェルネス意識の高まり

データ付録、調査手法

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目次
Product Code: CS1458MF

This report provides a concise overview of the Dairy Food market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Indian Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Indian consumers are seeking products that meet specific age related needs. With changing lifestyles and increased food safety and hygiene consciousness, consumers are increasingly adopting food products for improved nutrition, fitness and general wellbeing.

What are the key drivers behind recent market changes?

The fast pace of life, rising disposable incomes, and improvement in the standard of living is driving consumers to create their own bubble of space and time in which to relax.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Indian Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Dairy products distribution in India follows a similar pattern with a differing proportion of market share. Convenience Stores and Food and Specialty Stores are the most important channel in Dairy Food distribution.

Rising disposable incomes, along with an expanding middle class, allows scope for Dairy Food manufacturers to target consumers with more premium products.

Yogurt is expected to register the highest growth of all the categories at a CAGR of 8.3% in US dollar terms during 2012-2017, while Milk and Butter and Spreadable Fats categories are expected to grow at a CAGR of 6.9% and 6.2% respectively.

Milk is the largest Dairy Food category in terms of value in India. Furthermore, Milk as a proportion of the overall market is expected rise in the future due to the growing demand for packaged milk products from middle-income and high-income groups in the country.

The devaluation of the Indian Rupee in 2009 caused a substantial drop in the value of the Dairy Food market measured in US dollars, even though volumes increased. Improving economic conditions will drive growth in the market's value, though the growth rate varies depending on the category.

Key Highlights

Overall, Private label has grown alongside the growth of modern retail formats in India, with private labels particularly successful (for the Indian market) in Dairy Food categories. The relatively high private label penetration is due to high price sensitivity, and generic products present across categories such as Milk and Dahi(Yogurt).

The growing desire for better value among Indian consumers is on the rise and consumers are frequently on the lookout for better deals and offers, as Dairy food is a staple food category. As a result the Indian Dairy market has been witnessing higher growth for less expensive and affordable Dairy products.

The growing purchasing power in India's market, resulting from the country's booming economic development, promises strong opportunities for the Dairy Food market in large and medium-sized cities.

The Milk and Yogurt categories together accounted for 89% of the total number of packs used in India's Dairy Food sector in 2012, driving the significant demand for Flexible Packaging Bags/Sachets and Paper and Board cartons. Glass Bottles and Rigid Metal Can-Drinks are the other key packaging materials for Dairy Food products in India.

Table of Contents

Country context

  • Better living standards have shifted people's focus from satisfying basic needs to pursuing a higher quality of life
  • Convenience stores account for majority of Food and Grocery sales
  • Convenience Stores account for the largest share of sales in the India's Dairy Food Market

Rise in disposable incomes, Busy lifestyles driving change in Indian eating habits

Consume Overview

  • Men account for the majority of the Dairy Food products consumption
  • Dairy Food manufacturers should focus their strategies towards Pre-Mid-Lifers and Older Consumers
  • Changing Age Structures is the major trend driving the Indian Dairy market
  • Age related products that help them relax and enjoy are driving the Dairy Food consumption in India
  • Busy consumers in India are looking for Dairy product which meet specific requirements they see as being caused by their life stage

Sector Analysis

  • The Indian Dairy market is expected register positive growth as exchange rates stabilize
  • Milk and Butter and Spreadable Fats will drive the overall Dairy sector
  • Milk and Yogurt categories are expected to gain their market share
  • The value of Dairy Food market is recovering from the 2009 currency devaluation
  • A young and older Indian population drive the market for Yogurt while Puddings/Desserts still looking for preference

Brands and Private Labels

  • Low penetration of Private Label products in Indian Dairy Food market
  • Private Labels are key to growth in Milk and Yogurt categories
  • Key brands by category

Packaging Insight

  • Growing demand for Dairy Food will drive the growth for Flexible Packaging and Paper and Board packaging
  • Rising consumption of Dairy Food products will drive changes in packaging demand by 2017

Future Outlook- four key trends in Indian Dairy Food sector

Better Value for Money.

  • Growing number of Quality seeking consumers
  • Mass Urbanization will increase Dairy consumption
  • Increasing health and wellness consciousness

Data Appendix and Summary Methodology

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