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クラフトビール現象:世界の「クラフト」ビール市場の動向

The Craft Beer Phenomenon

発行 Canadean 商品コード 294510
出版日 ページ情報 英文 58 Pages
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クラフトビール現象:世界の「クラフト」ビール市場の動向 The Craft Beer Phenomenon
出版日: 2013年10月04日 ページ情報: 英文 58 Pages
概要

世界のビール市場で現在、クラフトビールは大幅にその売上高を拡大しています。世界的不況にも関わらず、消費者はより高い品質の製品を求めていることから、クラフトビール市場は成長を遂げました。クラフトビール市場の主な促進要因として「品質」「伝統」「差別化」「非企業的スタンス」を挙げることができます。

当レポートでは、世界のクラフトビール市場の動向と、その背後にある促進要因について分析し、「クラフト」ビールの定義・特徴や、世界のビール市場に与える影響度、主な市場促進要因、全世界および各国のクラフトビール市場の詳細動向、主要メーカーの取り組み状況などを調査して、その結果を概略以下の構成でお届けします。

目次

第1章 エグゼクティブ・サマリー

  • エグゼクティブ・サマリー
  • 「クラフト」ビールの定義
  • 「クラフト」ビール革命の歴史
  • 「クラフト」ビールの成長の背後にある促進要因
  • 主要ビールーカーの反応

第2章 市場調査

  • 市場調査
  • オーストラリア
  • ブラジル
  • メキシコ
  • ロシア
  • ウクライナ
  • カナダ
  • 米国
  • オーストリア
  • ベルギー
  • デンマーク
  • フランス
  • ドイツ
  • イタリア
  • オランダ
  • スペイン
  • スウェーデン
  • スイス
  • 英国
  • その他の市場

第3章 企業調査

  • 世界のビールメーカーと「クラフト」ビール
  • A-BInBev
  • Carlsberg
  • Heineken
  • Molson Coors
  • SABMiller

分析手法と製品の定義

図表一覧

目次
Product Code: BSFCBP13

This report provides an overview of the market for "craft beer" and the drivers behind the growth in the category.

Introduction and Landscape

Why was the report written?

Despite all of the hype surrounding the success of craft beer, there is a lack of consensus as to what "craft" beer actually is.

What is the current market landscape and what is changing?

Currently "craft" beers are undergoing an unprecedented period of growth. The category has prospered during the economic downturn as consumers seek better quality products - "more bang for their buck".

What are the key drivers behind recent market changes?

The four main drivers behind the growth of "craft" beers are quality; heritage; differentiation; and an anti-corporatist stance.

What makes this report unique and essential to read?

This report uses a wider definition of "craft beer" that encompasses speciality beers and brands produced by larger brewers and builds upon Canadean's granular data researched by "on-the-ground" analysts.

Key Features and Benefits

This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of the wider "craft beer" category worldwide. Data includes volumes from 2008 to 2012 plus provisional data for 2013.

This report uses a wider definition of "craft beer" that includes historical speciality beers as well as brands produced by larger brewers

This report provides data and analysis of the performance of brands in the wider "craft beer" category.

This report profiles the "craft beer" strategies of the five leading global brewing groups

Key Market Issues

Canadean believes that a better definition of "craft" beer would be: Premium and Super premium priced speciality beers - excluding flavored beers, super-strength lagers and Stout.

"Craft" beers are part of a much wider societal trend towards authenticity and localism and away from processed foods. This is manifested in the growth of artisan cheeses; handmade chocolates; home baking and farmers' markets.

By definition "craft" tends to form a relatively small part of most global brewers business. However it is extremely profitable and, as the success of a brand like Blue Moon has shown, can provide much needed growth in otherwise static or declining mature markets.

Table of Contents

Table of Contents

List of Tables

List of Figures

Section 1: Executive Summary

  • Executive Summary
  • Defining "Craft" Beer
  • History of the "Craft" beer revolution
  • Drivers behind the growth of "Craft" beer
  • Major Brewers Responses

Section 2: Market Survey

  • Market Survey
  • Australia
  • Brazil
  • Mexico
  • Russia
  • Ukraine
  • Canada
  • USA
  • Austria
  • Belgium
  • Denmark
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • Other Markets

Section 3: Company Survey

  • Global Brewers and "Craft" Beer
  • A-BInBev
  • Carlsberg
  • Heineken
  • Molson Coors
  • SABMiller

Methodology and Product Definitions

List of Tables

  • Table 1: Australia "Craft" Beer Growth, 2008-2013
  • Table 2: Leading "Craft" Beer Brands in Australia, 2008 - 2013
  • Table 3: Brazil "Craft" Beer Growth, 2008-2013
  • Table 4: Leading "Craft" Beer Brands in Brazil, 2008 - 2013
  • Table 5: Mexico "Craft" Beer Growth, 2008-2013
  • Table 6: Leading "Craft" Beer Brands in Mexico, 2008 - 2013
  • Table 7: Russia "Craft" Beer Growth, 2008-2013
  • Table 8: Leading "Craft" Beer Brands in Russia, 2008 - 2013
  • Table 9: Ukraine "Craft" Beer Growth, 2008-2013
  • Table 10: Leading "Craft" Beer Brands in Ukraine, 2008 - 2013
  • Table 11: Canada "Craft" Beer Growth, 2008-2013
  • Table 12: Leading "Craft" Beer Brands in Canada, 2008 - 2013
  • Table 13: USA "Craft" Beer Growth, 2008-2013
  • Table 14: Leading "Craft" Beer Brands in the USA, 2008 - 2013
  • Table 15: Austria "Craft" Beer Growth, 2008-2013
  • Table 16: Leading "Craft" Beer Brands in Austria, 2008 - 2013
  • Table 17: Belgium "Craft" Beer Growth, 2008-2013
  • Table 18: Leading Craft Beer Brands in Belgium, 2008 - 2013
  • Table 19: Denmark "Craft" Beer Growth, 2008-2013
  • Table 20: Leading "Craft" Beer Brands in Denmark, 2008 - 2013
  • Table 21: France "Craft" Beer Growth, 2008-2013
  • Table 22: Leading "Craft" Beer Brands in France, 2008 - 2013
  • Table 23: Germany "Craft" Beer Growth, 2008-2013
  • Table 24: Leading "Craft" Beer Brands in Germany, 2008 - 2013
  • Table 25: Italy "Craft" Beer Growth, 2008-2013
  • Table 26: Leading "Craft" Beer Brands in Italy, 2008 - 2013
  • Table 27: Netherlands "Craft" Beer Growth, 2008-2013
  • Table 28: Leading "Craft" Beer Brands in the Netherlands, 2008 - 2013
  • Table 29: Spain "Craft" Beer Growth, 2008-2013
  • Table 30: Leading "Craft" Beer Brands in Spain, 2008 - 2013
  • Table 31: Sweden "Craft" Beer Growth, 2008-2013
  • Table 32: Leading "Craft" Beer Brands in Sweden, 2008 - 2013
  • Table 33: Switzerland "Craft" Beer Growth, 2008-2013
  • Table 34: Leading "Craft" Beer Brands in Switzerland, 2008 - 2013
  • Table 35: United Kingdom "Craft" Beer Growth, 2008-2013
  • Table 36: Leading "Craft" Beer Brands in United Kingdom, 2008 - 2013
  • Table 37: "Craft" Beer as a % of Total Volume, 2012
  • Table 38: A-BInBev - "Craft" Beer as % of Total Portfolio, 2012
  • Table 39: A-BInBev "Craft" Beer Brand Volumes
  • Table 40: Carlsberg - "Craft" Beer as % of Total Portfolio, 2012
  • Table 41: Carlsberg "Craft" Beer Brand Volumes
  • Table 42: Heineken - "Craft" Beer as % of Total Portfolio, 2012
  • Table 43: Heineken "Craft" Beer Brand Volumes
  • Table 44: Molson Coors - "Craft" Beer as % of Total Portfolio, 2012
  • Table 45: Molson Coors "Craft" Beer Brand Volumes
  • Table 46: SABMiller - "Craft" Beer as % of Total Portfolio, 2012
  • Table 47: SABMiller "Craft" Beer Brand Volumes

List of Figures

  • Figure 1: Australia Trends in Craft Beer, 2008-2013
  • Figure 2: Australia - Leading Craft Beer Brands, 2006-2013
  • Figure 3: Brazil Trends in Craft Beer, 2008-2013
  • Figure 4: Brazil - Leading Craft Beer Brands, 2006-2013
  • Figure 5: Mexico Trends in Craft Beer, 2008-2013
  • Figure 6: Mexico - Leading Craft Beer Brands, 2006-2013
  • Figure 7: Russia Trends in Craft Beer, 2008-2013
  • Figure 8: Russia - Leading Craft Beer Brands, 2006-2013
  • Figure 9: Ukraine Trends in Craft Beer, 2008-2013
  • Figure 10: Ukraine - Leading Craft Beer Brands, 2006-2013
  • Figure 11: Canada Trends in Craft Beer, 2008-2013
  • Figure 12: Canada - Leading Craft Beer Brands, 2006-2013
  • Figure 13: USA Trends in Craft Beer, 2008-2013
  • Figure 14: USA - Leading Craft Beer Brands, 2006-2013
  • Figure 15: Austria Trends in Craft Beer, 2008-2013
  • Figure 16: Austria - Leading Craft Beer Brands, 2006-2013
  • Figure 17: Belgium Trends in Craft Beer, 2008-2013
  • Figure 18: Belgium - Leading Craft Beer Brands, 2006-2013
  • Figure 19: Denmark Trends in Craft Beer, 2008-2013
  • Figure 20: Denmark - Leading Craft Beer Brands, 2006-2013
  • Figure 21: France Trends in Craft Beer, 2008-2013
  • Figure 22: France - Leading Craft Beer Brands, 2006-2013
  • Figure 23: Germany Trends in Craft Beer, 2008-2013
  • Figure 24: Germany - Leading Craft Beer Brands, 2006-2013
  • Figure 25: Italy Trends in Craft Beer, 2008-2013
  • Figure 26: Italy - Leading Craft Beer Brands, 2006-2013
  • Figure 27: Netherlands Trends in Craft Beer, 2008-2013
  • Figure 28: Netherlands - Leading Craft Beer Brands, 2006-2013
  • Figure 29: Spain Trends in Craft Beer, 2008-2013
  • Figure 30: Spain - Leading Craft Beer Brands, 2006-2013
  • Figure 31: Sweden Trends in Craft Beer, 2008-2013
  • Figure 32: Sweden - Leading Craft Beer Brands, 2006-2013
  • Figure 33: Switzerland Trends in Craft Beer, 2008-2013
  • Figure 34: Switzerland - Leading Craft Beer Brands, 2006-2013
  • Figure 35: United Kingdom Trends in Craft Beer, 2008-2013
  • Figure 36: United Kingdom - Leading Craft Beer Brands, 2006-2013
  • Figure 37: Craft Beers in A-BInBev Portfolio
  • Figure 38: Craft Beers in Carlsberg Portfolio .
  • Figure 39: Craft Beers in Heineken Portfolio
  • Figure 40: Craft Beers in Molson Coors Portfolio
  • Figure 41: Craft Beers in SABMiller Portfolio
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