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市場調査レポート

中国の乳製品市場の動向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in China

発行 Canadean 商品コード 294070
出版日 ページ情報 英文 46 Pages
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中国の乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in China
出版日: 2013年12月31日 ページ情報: 英文 46 Pages
概要

当レポートでは、中国の乳製品市場について調査分析し、市場の規模、経済・人口統計・行動の動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 生活水準の向上で人々の関心がシフト、基本的ニーズからより高品質な生活へ
  • 食品・雑貨の小売販売が国内チェーンに集中
  • 大型スーパーやスーパーマーケットが最大のシェア
  • 都市化と多忙な消費者によって、小売とフードサービスの両部門が好調

消費者の概要

  • 女性が消費の大半を占める
  • メーカーは中年以降を戦略の中心にすべき
  • ライフステージの変化が主要動向
  • ライフステージのニーズと加齢に関連した製品
  • コスト意識はあるが、リラックスして楽しめる製品を求める

部門分析

  • 為替レートが安定し、プラス成長
  • 牛乳・ヨーグルトが乳製品部門全体を促進
  • ヨーグルト・チーズカテゴリーが市場シェアを獲得
  • 通貨切り下げから回復し、チーズが最大の成長率
  • 若年・高齢人口がヨーグルト市場を促進

ブランド製品とプライベートブランド

  • プライベートブランド製品の普及率は低い
  • プライベートブランドの成長の鍵はチーズ・牛乳・ヨーグルトカテゴリー
  • 主要ブランド:カテゴリー別

パッケージに関する考察

  • 乳製品の需要増加で、硬質プラスチック、紙/板紙パッケージの成長を促進
  • 乳製品の消費増加で、パッケージ需要が変化

将来の見通し:中国の乳製品市場の4大動向

  • 品質の追求が増大
  • 健康的な乳製品を求める
  • 外国ブランドへの信頼が増加
  • 大都市化が消費を増加させる

データ付録、調査手法

目次
Product Code: CS1456MF

This report provides a concise overview of the Dairy Food market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Chinese Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Growing disposable income and the development of new products such as probiotic yogurts has driven the Dairy sector's growth in China. In local currency terms, the Dairy Food market in China grew steadily at a CAGR of 8.8% during 2007-2012.

What are the key drivers behind recent market changes?

Life stage needs and Age related products driving Dairy Food consumption in China. Chinese Dairy Consumers are Cost Conscious yet they seek products that help them relax and enjoy

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Chinese Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Dairy products distribution in China follows a similar pattern with a differing proportion of market share. Hypermarkets & Supermarkets is the most important channel in Dairy Food distribution, with a 52% share of retail sales in China in 2012.

Rising disposable incomes, along with an expanding middle-class, allows scope for Dairy Food manufacturers to target consumers with more premium products.

Changing Lifestages is by far the most important motivation in the Chinese Dairy market, which shows the need for manufacturers to produce products that meet specific requirements they see as being caused by their life stage, such as single consumers and young couples looking for smaller pack sizes.

The Chinese are traditionally very cost-conscious and this characteristic is driving them towards value priced products. Chinese consumers tend to adhere to a strict shopping list and are mindful of not going over budget.

In US dollar terms, the Chinese Dairy market registered higher growth, at a CAGR of 12.9% during 2007-2012. This was due to the weakening of the Chinese Yuan against the US dollar.

Key Highlights

The Dairy market has clear winners and losers among its categories during 2007-2017. This analysis focuses on market shares of individual categories. The higher growth of Yogurt and Cheese means these categories will gain market share from the Milk category.

The Yogurt market in China is expected to register strong growth as result of growing consumption of these products by young and older Chinese consumers, and is expected to register a CAGR of 12.5% in US dollar terms during 2012-2017.

The major reason for the low penetration of Private Labels in China's Dairy market is food safety reasons. These concerns are holding consumers back from supporting Private Labels, as they are becoming very particular about the quality of ingredients used

The Milk and Yogurt categories together accounted for 92% of the total number of packs used in China's Dairy Food sector in 2012, driving the significant demand for Paper & Board cartons and Rigid Plastic Tubs.

Table of Contents

Country context

  • Better living standards have shifted people's focus from satisfying basic needs to pursuing a higher quality of life
  • Food and Grocery sales are concentrated in national chains
  • Hypermarkets and Supermarkets account for the largest share of sales in the China's Dairy Food Market
  • Increasingly urban and busy consumers will provide the growth in both retail and food service sectors

Consume Overview

  • Women account for the majority of the Dairy Food products consumption
  • Dairy Food manufacturers should focus their strategies towards Mid Lifers
  • Changing Lifestages is the major trend driving the Chinese Dairy market
  • Life stage needs and Age related products driving Dairy Food consumption in China
  • Chinese Dairy Consumers are Cost Conscious yet they seek products that help them relax and enjoy

Sector Analysis

  • The Chinese Dairy market is expected register positive growth as exchange rates stabilize
  • Milk and Yogurt will drive the overall Dairy sector
  • Yogurt and Cheese categories are expected to gain their market share
  • The value of Dairy Food market is recovering from the 2009 currency devaluation, with Cheese to register highest growth
  • A young and older Chinese population drive the market for Yogurt while Puddings/Desserts still looking for preference

Brands and Private Labels

  • Low penetration of Private Label products in Chinese Dairy Food market
  • Private Labels are key to growth in Cheese, Milk and Yogurt categories
  • Key brands by category

Packaging Insight

  • Growing demand for Dairy Food will drive the growth for Rigid Plastic and Paper and Board packaging
  • Rising consumption of Dairy Food products will drive changes in packaging demand by 2017

Future Outlook- four key trends in Chinese Dairy Food sector

  • There will be a growing number of quality seeking consumers
  • Older consumers will seek healthy Dairy products
  • Trust towards foreign brands is on the rise
  • Mass Urbanization will increase Dairy consumption

Data Appendix and Summary Methodology

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