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市場調査レポート

ブラジルの乳製品市場の動向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in Brazil

発行 Canadean 商品コード 294069
出版日 ページ情報 英文 43 Pages
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ブラジルの乳製品市場の動向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in Brazil
出版日: 2013年12月31日 ページ情報: 英文 43 Pages
概要

当レポートでは、ブラジルの乳製品市場について調査分析し、市場の規模、経済・人口統計・行動の動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 安定した経済成長、若年人口の多さ、消費者信用の利用可能性が小売部門の成長を促進
  • 都市化率の高さと中間所得層人口の増加が組織的小売の成長を促進
  • コンビニエンスストアが乳製品の流通で高いシェアを占める
  • 富裕な中産階級人口が増加し、新しい食品・飲料カテゴリー/フードサービスの成長を後押し

消費者の概要

  • 男性と女性で均等に
  • 消費頻度が高いのは、子供・乳幼児に続き、トゥイーン(8〜12歳)、10代前半
  • 年齢構成の変化が消費に最も影響を与える
  • 機能的な利点、製品の高度化が主要動向

部門分析

  • チーズ
  • チーズ・牛乳カテゴリーが市場シェアを獲得
  • 一人当たり消費量の増加で市場は拡大
  • 機能的な利点を重視して牛乳生産のイノベーションを推進

ブランド製品とプライベートブランド

  • ブランドの保持
  • プライベートブランドはプリン/デザートカテゴリー

パッケージに関する考察

  • フレキシブルプラスチック包装の液乳が大人気
  • 長期保存が可能で耐久性のある包装がイノベーションを促進

将来の見通し:ブラジルの乳製品市場の4大動向

データ付録、調査手法

目次
Product Code: CS1455MF

This report provides a concise overview of the Dairy Food market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Brazilian Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The demographic factors such as urbanization and an emerging global middle class will influence the consumption of Dairy products in Brazil. Growing personal income will result in an increased per-capita Dairy Food consumption in Brazil.

What are the key drivers behind recent market changes?

Changing Age Structures and Better Value for Money are key trends driving growth in the Dairy Food market in Brazil.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Brazilian Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

The development of dairy technology to extend shelf life has changed distribution of Milk and Dairy Food from home delivered or sold in Hypermarkets & Supermarkets. Hypermarkets & Supermarkets continued to be the preferred distribution channel for Dairy Food, followed by Convenience Stores.

Traditionally Brazil's Dairy market was dominated by few national and international companies. However, several new dairy companies entered the market during 2006-2010 keen to participate in Brazil's fast growing Dairy market leading to second round of consolidation.

Established Dairy brands in Brazil were able to hold their market share because of product innovation and new launches, leaving penetration low for Private Labels.

Milk and Cheese are the largest market categories by value. While higher per-capita milk consumption is driving milk sales, Sales of Cheese are growing quickly in Brazil as food ingredient.

Key Highlights

The Dairy Food market in Brazil is almost equally split by volume between male and female consumers. While Kids & Babies is the largest consumer group, Better-off men and women have the highest consumption share.

Greater value proposition is an important trend in the Dairy market as the country's newly added middle class population are willing not only trading down to lower priced items, but also trading up to higher priced ones when they feel there is value in doing so.

Yogurt sales in Brazil are driven by the products health benefits. Obesity is a common health problem in Brazil as Brazilians tend to enjoy a high calorie diet.

Advanced packaging technology for Dairy products has contributed not only to extended shelf-life but also has eased supply chain pressures, enabling producers to ship products over greater distances. It also has led to greater product differentiation and line extensions.

Table of Contents

Country context

  • Stable economic growth, large share of young population, and availability of easy consumer credit are driving growth in Brazil's retail sector
  • High urbanization rate and rising middle income population favor growth in organized retail in Brazil
  • Convenience Stores have a significantly high share in the distribution of Dairy Food products in Brazil
  • Increased wealth and prosperity of Brazil's middle class population is driving growth in new food and beverage categories and in Foodservice

Consumer Overview

  • Dairy Food market in Brazil is equally split between Male and Female consumers
  • Tweens and Early Teens followed by Kids and Babies have the highest consumption frequency of Dairy Food in Brazil
  • Changing Age Structures influence Dairy Food consumption the most, in Brazil
  • Functional benefits and product sophistication are key trends in Brazil's Dairy market

Sector Analysis

  • Brazilians say Cheese in the Dairy Food Market
  • Cheese and Milk categories to gain market share during 2012-2017
  • Dairy Food market in Brazil to expand due to rising per-capita consumption
  • Focus on functional benefits driving innovations in Milk production in Brazil

Brands and Private Labels

  • Brand retention by acquiring companies and higher entry and exit barriers preventing Private Label penetration in Brazil's Dairy market
  • Growth of Private Label to be highest in the Puddings/Desserts category

Packaging Insight

  • Liquid Milk in Flexible Plastic pouches are hugely popular in Brazil
  • Increased shelf-life and durable packaging is driving innovation in Dairy packaging

Future Outlook- four key trends in Brazilian Dairy Food sector

Data Appendix and Summary Methodology

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