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市場調査レポート

中国のスピリッツ市場:消費者の好みとその理由

The Chinese Spirits Market: What Consumers Drink and Why?

発行 Canadean 商品コード 289259
出版日 ページ情報 英文 108 Pages
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中国のスピリッツ市場:消費者の好みとその理由 The Chinese Spirits Market: What Consumers Drink and Why?
出版日: 2013年10月31日 ページ情報: 英文 108 Pages
概要

当レポートでは、中国のスピリッツ市場について調査分析し、消費者の選好に焦点を当てて、消費者区分、グループ別の売上高、動向の影響、消費分析、ブランド vs. プライベートブランド、消費の影響、小売業者について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 消費者区分、グループ別の売上高、動向の影響

  • コホート群とスピリッツ市場の売上高
    • 年齢グループ
    • 性別グループ
    • 地域グループ
    • 学歴グループ
    • 資産グループ
    • 生活が多忙なグループ
  • コホート群と市場の売上高:カテゴリー別
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー
  • 行動の動向と市場の売上高
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー

第4章 消費分析

  • 消費の頻度:年齢・性別
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー
  • 消費者プロファイル:製品カテゴリー別
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー

第5章 ブランド vs. プライベートブランドの取り込み

  • ブランド vs. プライベートブランドの消費者普及率
    • カテゴリー別
  • スピリッツのブランド選択とプライベートブランドの消費者普及率
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー

第6章 動向に影響された消費者のシェア

  • 消費者の製品選択を促進する動向
    • スピリッツ全体
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー

第7章 消費の影響:市場の評価

  • 消費者の消費行動が影響を与えたスピリッツの売上高
    • 市場の売上高:カテゴリー別
    • 市場の売上量:カテゴリー別
  • スピリッツの売上高分析:カテゴリー別
    • 市場の売上高:カテゴリー別
    • 一人当たり支出:カテゴリー別
    • 世帯当たり支出:カテゴリー別
  • 消費者行動の動向が影響を与えたスピリッツの売上量
    • 市場の売上量:カテゴリー別
    • 一人当たり消費:カテゴリー別
    • 世帯当たり消費:カテゴリー別

第8章 小売業者の選択と組織化小売のカテゴリーシェア

  • 組織化小売りに占める小売業者の数量シェア
    • スピリッツ
  • 組織化小売に占める小売業者の数量シェア:カテゴリー別
    • ブランデー
    • ジン
    • リキュール
    • ラム
    • 特殊系
    • スピリッツ
    • テキーラ/メスカル
    • ウォッカ
    • ウィスキー
  • スピリッツの最終消費者のプロファイル:利用小売業者別
    • A-Best Supermarket Co., Ltd
    • Carrefour China
    • Dashang Group
    • Metro Cash and Carry
    • New Cooperation Joint-stock trade chain CO., Ltd.
    • Tesco China
    • Trust Mart
    • Wal-Mart Super center, China
    • Wuhan Zhongbai Group Co., Ltd.
    • Wumart Stores. Group
    • その他

第9章 付録

図表

目次
Product Code: CS0584IS

This report provides the results for the Spirits market in China from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized sector. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Spirits market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases with the economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Brandy, Whiskey, Rum, Gin and Genever, Vodka, Tequila and Mezcal, Specialty Spirits, andLiqueurs.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level in organized sector, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Rum consumption is highest among Early Young Adults and Older Young Adults, with consumption frequency declining as consumers grow older. Therefore, marketing agencies and rum manufacturers should factor in these trends and should increase their focus on younger age groups in their marketing plans.

The highest private label penetration in the Chinese Spirits market is in liqueurs, with penetration marginally higher than that in Brandy and Specialty Spirits. Retailers should therefore prioritize private label programs in these areas.

Consumer survey results indicate that Better value for money, Changing lifestages, and Health are the leading trends influencing spirits consumption in Brazil. Spirits manufacturers and marketing agencies need to consider these behavioural trends in order to effectively reach their target audience.

Key Highlights

Although the Chinese market is highly fragmented in terms of the number of retailers operating in the organized sector, international retailers account for a significant share of spirits distribution in the country. The two largest retailers (both international) account for just over half of the total market by volume. This indicates a relatively higher bargaining power for international retailers compared to locally established distribution chains.

Switching analysis indicates that consumer loyalty is low in the spirits market in China as the top three retailers witnessed a large number of end consumers switching to other retailers in the last six months.

Market valuation analysis shows that Specialty Spirits account for the largest share in the spirits market in China, both in value and volume terms, indicating a strong preference for locally manufactured spirits. This category is expected to remain an undisputed leader in years to come.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international, program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Spirits Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Brandy
    • 3.2.2. Gin and Genever
    • 3.2.3. Liqueurs
    • 3.2.4. Rum
    • 3.2.5. Specialty Spirits
    • 3.2.6. Tequila and Mezcal
    • 3.2.7. Vodka
    • 3.2.8. Whiskey
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Brandy
    • 3.3.2. Gin and Genever
    • 3.3.3. Liqueurs
    • 3.3.4. Rum
    • 3.3.5. Specialty Spirits
    • 3.3.6. Tequila and Mezcal
    • 3.3.7. Vodka
    • 3.3.8. Whiskey

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Brandy
    • 4.1.2. Gin and Genever
    • 4.1.3. Liqueurs
    • 4.1.4. Rum
    • 4.1.5. Specialty Spirits
    • 4.1.6. Tequila and Mezcal
    • 4.1.7. Vodka
    • 4.1.8. Whiskey
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Brandy
    • 4.2.2. Gin and Genever
    • 4.2.3. Liqueurs
    • 4.2.4. Rum
    • 4.2.5. Specialty Spirits
    • 4.2.6. Tequila and Mezcal
    • 4.2.7. Vodka
    • 4.2.8. Whiskey

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Spirits Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Brandy
    • 5.2.2. Gin and Genever
    • 5.2.3. Liqueurs
    • 5.2.4. Rum
    • 5.2.5. Specialty Spirits
    • 5.2.6. Tequila and Mezcal
    • 5.2.7. Vodka
    • 5.2.8. Whiskey

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Spirits
    • 6.1.2. Brandy
    • 6.1.3. Gin and Genever
    • 6.1.4. Liqueurs
    • 6.1.5. Rum
    • 6.1.6. Specialty Spirits
    • 6.1.7. Tequila and Mezcal
    • 6.1.8. Vodka
    • 6.1.9. Whiskey

7. Consumption Impact: Market Valuation

  • 7.1. Spirits Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Spirits Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Spirits Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Retailer Choice and Category Share of organized Retail

  • 8.1. Retailer Volume Share of organized Retail
    • 8.1.1. Retailer Volume Share of organized Retail in Spirits
  • 8.2. Retailer Volume Share of organized Retail by Category
    • 8.2.1. Retail Share by Volume of organized Retail - Brandy
    • 8.2.2. Retail Share by Volume of organized Retail - Gin and Genever
    • 8.2.3. Retail Share by Volume of organized Retail - Liqueurs
    • 8.2.4. Retail Share by Volume of organized Retail - Rum
    • 8.2.5. Retail Share by Volume of organized Retail - Specialty Spirits
    • 8.2.6. Retail Share by Volume of organized Retail - Tequila and Mezcal
    • 8.2.7. Retail Share by Volume of organized Retail - Vodka
    • 8.2.8. Retail Share by Volume of organized Retail - Whiskey
  • 8.3. Profiles of End-Consumers of Spirits, by Retailer Used
    • 8.3.1. A-Best Supermarket Co., Ltd
    • 8.3.2. Carrefour China
    • 8.3.3. Dashang Group
    • 8.3.4. Metro Cash and Carry
    • 8.3.5. New Cooperation Joint-stock trade chain CO., Ltd.
    • 8.3.6. Tesco China
    • 8.3.7. Trust Mart
    • 8.3.8. Wal-Mart Super center, China
    • 8.3.9. Wuhan Zhongbai Group Co., Ltd.
    • 8.3.10. Wumart Stores. Group
    • 8.3.11. Other

9. Appendix

  • 9.1. About Canadean
  • 9.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Spirits Market
  • Table 2: Foreign Exchange Rate - CNY vs. USD
  • Table 3: China Survey Respondent profile (weighted), 2012
  • Table 4: China Spirits Value Share (%), by Age Groups, 2012
  • Table 5: China Spirits Value Share (%), by Gender, 2012
  • Table 6: China Spirits Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 7: China Spirits Value Share (%) by Education Level Achieved Groups, 2012
  • Table 8: China Spirits Value Share (%) by Wealth Groups, 2012
  • Table 9: China Spirits Value Share (%) by Busy Lives Groups, 2012
  • Table 10: China Brandy Consumer Group Share (% market value), 2012
  • Table 11: China Gin and Genever Consumer Group Share (% market value), 2012
  • Table 12: China Liqueurs Consumer Group Share (% market value), 2012
  • Table 13: China Rum Consumer Group Share (% market value), 2012
  • Table 14: China Specialty Spirits Consumer Group Share (% market value), 2012
  • Table 15: China Tequila and Mezcal Consumer Group Share (% market value), 2012
  • Table 16: China Vodka Consumer Group Share (% market value), 2012
  • Table 17: China Whiskey Consumer Group Share (% market value), 2012
  • Table 18: China Total Brandy Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 19: China Total Gin and Genever Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 20: China Total Liqueurs Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 21: China Total Rum Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 22: China Total Specialty Spirits Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 23: China Total Tequila and Mezcal Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 24: China Total Vodka Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 25: China Total Whiskey Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 26: China Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 27: China Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 28: China Gin and Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 29: China Gin and Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 30: China Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 31: China Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 32: China Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 33: China Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 34: China Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 35: China Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 36: China Tequila and Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 37: China Tequila and Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 38: China Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 39: China Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 40: China Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 41: China Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 42: China Brandy Consumer Profiles (% consumers by sub-group), 2012
  • Table 43: China Gin and Genever Consumer Profiles (% consumers by sub-group), 2012
  • Table 44: China Liqueurs Consumer Profiles (% consumers by sub-group), 2012
  • Table 45: China Rum Consumer Profiles (% consumers by sub-group), 2012
  • Table 46: China Specialty Spirits Consumer Profiles (% consumers by sub-group), 2012
  • Table 47: China Tequila and Mezcal Consumer Profiles (% consumers by sub-group), 2012
  • Table 48: China Vodka Consumer Profiles (% consumers by sub-group), 2012
  • Table 49: China Whiskey Consumer Profiles (% consumers by sub-group), 2012
  • Table 50: China Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 51: China Brandy Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 52: China Gin and Genever Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 53: China Liqueurs Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 54: China Rum Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 55: China Specialty Spirits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 56: China Tequila and Mezcal Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 57: China Vodka Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 58: China Whiskey Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 59: China, Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 60: China, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 61: China, Gin and Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 62: China, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 63: China, Rum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 64: China, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 65: China, Tequila and Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 66: China, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 67: China, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 68: China Spirits Market Value (Yuan Renminbi million), by Category, 2012
  • Table 69: China Spirits Market Value (US$ million), by Category, 2012
  • Table 70: China Spirits Market Volume (Ltrs m), by Category, 2012
  • Table 71: China Spirits Market Share (US$ million), by Category, 2012
  • Table 72: China Spirits Expenditure Per Capita (Yuan Renminbi), by Category, 2012
  • Table 73: China Spirits Expenditure Per Capita (US$), by Category, 2012
  • Table 74: China Spirits Expenditure Per Household (Yuan Renminbi), by Category
  • Table 75: China Spirits Expenditure Per Household (US$), by Category
  • Table 76: China Spirits Market Volume (Ltrs m ), by Category, 2012
  • Table 77: China Spirits Consumption Per Capita (Ltrs ), by Category, 2012
  • Table 78: China Spirits Consumption Per Household (Ltrs ), by Category, 2012
  • Table 79: China Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), of organized Retail 2012
  • Table 80: China Brandy Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 81: China Gin and Genever Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 82: China Liqueurs Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 83: China Rum Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 84: China Specialty Spirits Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 85: China Tequila and Mezcal Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 86: China Vodka Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 87: China Whiskey Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Table 88: China: Profile of Spirits Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2012
  • Table 89: China: Profile of Spirits Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2012
  • Table 90: China: Profile of Spirits Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2012
  • Table 91: China: Profile of Spirits Consumers Whose Goods Mainly Come From Metro Cash and Carry (% by Subgroup, as tracked by the Survey), 2012
  • Table 92: China: Profile of Spirits Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2012
  • Table 93: China: Profile of Spirits Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2012
  • Table 94: China: Profile of Spirits Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2012
  • Table 95: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2012
  • Table 96: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2012
  • Table 97: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2012
  • Table 98: China: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: China Spirits Value Share (%), by Age Groups, 2012
  • Figure 3: China Spirits Value Share (%), by Gender, 2012
  • Figure 4: China Spirits Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: China Spirits Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: China Spirits Value Share (%) by Wealth Groups, 2012
  • Figure 7: China Spirits Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: China Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: China Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: China Gin and Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: China Gin and Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: China Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: China Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: China Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 15: China Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 16: China Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 17: China Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 18: China Tequila and Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 19: China Tequila and Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 20: China Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 21: China Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 22: China Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 23: China Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 24: China Spirits Market Value (US$ million), by Category, 2012
  • Figure 25: China Spirits Expenditure Per Capita (US$), by Category, 2012
  • Figure 26: China Spirits Expenditure Per Household (US$), by Category
  • Figure 27: China Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), of organized Retail 2012
  • Figure 28: China Brandy Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 29: China Gin and Genever Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 30: China Liqueurs Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 31: China Rum Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 32: China Specialty Spirits Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 33: China Tequila and Mezcal Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 34: China Vodka Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
  • Figure 35: China Whiskey Survey-tracked Retailer Shares by Volume (Ltrs m), of organized Retail 2012
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