株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

中国の大豆製品市場:消費者の好みとその理由

The Chinese Soy Products Market: What Consumers Eat and Why?

発行 Canadean 商品コード 289068
出版日 ページ情報 英文 48 Pages
即納可能
価格
本日の銀行送金レート: 1USD=115.18円で換算しております。

2016年12月31日まで 年末キャンペーン割引: Canadean社発行レポート
ご注意: ショッピングカートでは適用されませんので、割引価格についてはお問い合わせください

Back to Top
中国の大豆製品市場:消費者の好みとその理由 The Chinese Soy Products Market: What Consumers Eat and Why?
出版日: 2013年10月31日 ページ情報: 英文 48 Pages
概要

当レポートでは、中国の大豆製品市場について調査分析し、消費者の選好に焦点を当てて、消費者区分、グループ別の売上高、動向の影響、消費分析、ブランド vs. プライベートブランド、消費の影響について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 消費者区分、グループ別の売上高、動向の影響

  • コホート群と大豆製品市場の売上高
    • 年齢グループ
    • 性別グループ
    • 地域グループ
    • 学歴グループ
    • 資産グループ
    • 生活が多忙なグループ
  • コホート群と市場の売上高:カテゴリー別
    • 大豆デザート
    • 大豆飲料
    • 豆乳
  • 行動の動向と市場の売上高
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第4章 消費分析

  • 消費の頻度:年齢・性別
    • 大豆デザート
    • 大豆飲料
    • 豆乳
  • 消費者プロファイル:製品カテゴリー別
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第5章 ブランド vs. プライベートブランドの取り込み

  • ブランド vs. プライベートブランドの消費者普及率
    • カテゴリー別
  • 大豆製品のブランド選択とプライベートブランドの消費者普及率
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第6章 動向に影響された消費者のシェア

  • 消費者の製品選択を促進する動向
    • 大豆製品全体
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第7章 消費の影響:市場の評価

  • 消費者の消費行動が影響を与えた大豆製品の売上高
    • 市場の売上高:カテゴリー別
    • 市場の売上量:カテゴリー別
  • 大豆製品の売上高分析:カテゴリー別
    • 市場の売上高:カテゴリー別
    • 一人当たり支出:カテゴリー別
    • 世帯当たり支出:カテゴリー別
  • 消費者行動の動向が影響を与えた大豆製品の売上量
    • 市場の売上量:カテゴリー別
    • 一人当たり消費:カテゴリー別
    • 世帯当たり消費:カテゴリー別

第8章 付録

図表

目次
Product Code: CS0432IS

This report provides the results for the Soy Products market in China from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soy Products market they account for, and which consumer trends drive their behavior

What is the current market landscape and what is changing?

As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks, and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

While more males are Heavy frequency users of Soy Milk than females, overall consumption is higher for females. The main difference between the genders is in the number of Light frequency users, which concludes females consume more than males.

The Soy Products market is dominated Soy Milk, which constitutes 65% of the market by value. The second-largest market is Soy Drinks, followed by Soy Desserts.

Consumption frequency analysis reveals that the Better Off wealth group has a 40% share of the market by value. Combined with the second-largest wealth group, Moderate Income, these two wealth groups account for almost two-thirds of the market, suggesting strong potential for premium products.

Key Highlights

No age group consumes Soy Products disproportionally in China, with consumption patterns closely matching the demographic make-up of the country.

Not only do a large proportion of Chinese consumers of Soy Milk highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success. In contrast, a significant "attitude-behavior" gap exists in other Soy Products categories between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence.

Branded products account for less than a quarter of Soy Products distributed in China, while private label products dominate. This indicates that, in Soy Products, branding has not been effective. Brands wishing to enter the market will need to provide an innovative, value-added product, to win market penetration from entrenched private labels.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Soy Products Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Soy Desserts
    • 3.2.2. Soy Drinks
    • 3.2.3. Soy Milk
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Soy Desserts
    • 3.3.2. Soy Drinks
    • 3.3.3. Soy Milk

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Soy Desserts
    • 4.1.2. Soy Drinks
    • 4.1.3. Soy Milk
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Soy Desserts
    • 4.2.2. Soy Drinks
    • 4.2.3. Soy Milk

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Soy Products Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Soy Desserts
    • 5.2.2. Soy Drinks
    • 5.2.3. Soy Milk

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Soy Products
    • 6.1.2. Soy Desserts
    • 6.1.3. Soy Drinks
    • 6.1.4. Soy Milk

7. Consumption Impact: Market Valuation

  • 7.1. Soy Products Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Soy Products Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Soy Products Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Soy Products Market
  • Table 2: Foreign Exchange Rate - CNY vs. USD
  • Table 3: China Survey Respondent profile (weighted), 2012
  • Table 4: China Soy Products Value Share (%), by Age Groups, 2012
  • Table 5: China Soy Products Value Share (%), by Gender, 2012
  • Table 6: China Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 7: China Soy Products Value Share (%) by Education Level Achieved Groups, 2012
  • Table 8: China Soy Products Value Share (%) by Wealth Groups, 2012
  • Table 9: China Soy Products Value Share (%) by Busy Lives Groups, 2012
  • Table 10: China Soy Desserts Consumer Group Share (% market value), 2012
  • Table 11: China Soy Drinks Consumer Group Share (% market value), 2012
  • Table 12: China Soy Milk Consumer Group Share (% market value), 2012
  • Table 13: China Total Soy Desserts Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 14: China Total Soy Drinks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 15: China Total Soy Milk Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 16: China Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 17: China Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 18: China Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 19: China Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 20: China Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 21: China Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 22: China Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
  • Table 23: China Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
  • Table 24: China Soy Milk Consumer Profiles (% consumers by sub-group), 2012
  • Table 25: China Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 26: China Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 27: China Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 28: China Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 29: China Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 30: China, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 31: China, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 32: China, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 33: China Soy Products Market Value (Yuan Renminbi million), by Category, 2012
  • Table 34: China Soy Products Market Value (US$ million), by Category, 2012
  • Table 35: China Soy Products Market Volume (Kg m), by Category, 2012
  • Table 36: China Soy Products Market Value (US$ million), by Category, 2012
  • Table 37: China Soy Products Expenditure Per Capita (Yuan Renminbi), by Category, 2012
  • Table 38: China Soy Products Expenditure Per Capita (US$), by Category, 2012
  • Table 39: China Soy Products Expenditure Per Household (Yuan Renminbi), by Category
  • Table 40: China Soy Products Expenditure Per Household (US$), by Category
  • Table 41: China Soy Products Market Volume (Kg m), by Category, 2012
  • Table 42: China Soy Products Consumption Per Capita (Kg / Population), by Category, 2012
  • Table 43: China Soy Products Consumption Per Household (Kg / Households), by Category, 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: China Soy Products Value Share (%), by Age Groups, 2012
  • Figure 3: China Soy Products Value Share (%), by Gender, 2012
  • Figure 4: China Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: China Soy Products Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: China Soy Products Value Share (%) by Wealth Groups, 2012
  • Figure 7: China Soy Products Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: China Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: China Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: China Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: China Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: China Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: China Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: China Soy Products Market Value (US$ million), by Category, 2012
  • Figure 15: China Soy Products Expenditure Per Capita (US$), by Category, 2012
  • Figure 16: China Soy Products Expenditure Per Household (US$), by Category
Back to Top