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市場調査レポート

中国の冷蔵・デリ食品市場:消費者の好みとその理由

The Chinese Chilled and Deli Foods Market: What Consumers Eat and Why?

発行 Canadean 商品コード 289059
出版日 ページ情報 英文 95 Pages
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中国の冷蔵・デリ食品市場:消費者の好みとその理由 The Chinese Chilled and Deli Foods Market: What Consumers Eat and Why?
出版日: 2013年10月30日 ページ情報: 英文 95 Pages
概要

当レポートでは、中国の冷蔵(チルド)・デリ食品市場について調査分析し、消費者の選好に焦点を当てて、消費者区分、グループ別の売上高、動向の影響、消費分析、ブランド vs. プライベートブランド、消費の影響、小売業者について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 消費者区分、グループ別の売上高、動向の影響

  • コホート群と冷蔵・デリ食品市場の売上高
    • 年齢グループ
    • 性別グループ
    • 地域グループ
    • 学歴グループ
    • 資産グループ
    • 生活が多忙なグループ
  • コホート群と市場の売上高:カテゴリー別
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品
  • 行動の動向と市場の売上高
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品

第4章 消費分析

  • 消費の頻度:年齢・性別
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品
  • 消費者プロファイル:製品カテゴリー別
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品

第5章 ブランド vs. プライベートブランドの取り込み

  • ブランド vs. プライベートブランドの消費者普及率
    • カテゴリー別
  • 冷蔵・デリ食品のブランド選択とプライベートブランドの消費者普及率
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品

第6章 動向に影響された消費者のシェア

  • 消費者の製品選択を促進する動向
    • 冷蔵・デリ食品全体
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品

第7章 消費の影響:市場の評価

  • 消費者の消費行動が影響を与えた冷蔵・デリ食品の売上高
    • 市場の売上高:カテゴリー別
    • 市場の売上量:カテゴリー別
  • 冷蔵・デリ食品の売上高分析:カテゴリー別
    • 市場の売上高:カテゴリー別
    • 一人当たり支出:カテゴリー別
    • 世帯当たり支出:カテゴリー別
  • 消費者行動の動向が影響を与えた冷蔵・デリ食品の売上量
    • 市場の売上量:カテゴリー別
    • 一人当たり消費:カテゴリー別
    • 世帯当たり消費:カテゴリー別

第8章 小売業者の選択と組織化小売りのカテゴリーシェア

  • 組織化小売りに占める小売業者の数量シェア
    • 冷蔵・デリ食品
  • 組織化小売りに占める小売業者の数量シェア:カテゴリー別
    • 保存肉
    • 発酵食肉
    • パテ
    • パイ、前菜
    • パック済みサンドイッチ
    • 調理済みサラダ
    • 香味ベイクド食品
  • 冷蔵・デリ食品の最終消費者のプロファイル:利用小売り業者別
    • Carrefour China
    • Dashang Group
    • New Cooperation Joint-stock trade chain CO., Ltd.
    • Tesco China
    • Wal-Mart Super center, China
    • Wumart Stores. Group
    • その他

第9章 付録

図表

目次
Product Code: CS0312IS

This report provides the results for the Chilled & Deli Foods market in China from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Chilled & Deli Foods market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

For those interested in expanding into China it is increasingly crucial not only to understand market sizes, but also exactly who the consumer is. This report provides a "map" of the consumer groups, their share of the market and the trends that influence their behavior to give a detailed understanding of the market and its consumers to allow effective market planning.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads, and Savory Baked Goods.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

For many categories, a significant share of Chinese consumers state that leading trends influence their consumption decisions. But the impact on actual market values is significantly less, indicating that while Chinese consumers are conscious of these trends, they are not always consistently acting upon them.

The three largest age groups in terms of total market value span the Early Young Adults to Pre-Mid-Life age group. With consumption share typically declining for older ages, these groups represent the core targets for marketers.

Key Highlights

In general, retailers' own products have made significant inroads into the market, and Private Label share varies between 20% and over 50%. Therefore, there is a need for brands to cement their position in the market to avoid further inroads into their sales.

Overall, Pies & Savory Appetizers account for more than 50% of the Chilled & Deli Food market in China in value terms. Savory Baked Goods and Pre-Packed Sandwiches are the next big segments while the rest of the categories such as prepared salads, pates, cured meats, and fermented meats together have only 5% market share.

Across the whole market the majority of sales value is accounted for by educated, urban dwellers, making understanding the needs and wants of these groups crucial.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Chilled and Deli Foods Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Cured Meats
    • 3.2.2. Fermented Meats
    • 3.2.3. Pates
    • 3.2.4. Pies and Savoury Appetisers
    • 3.2.5. Pre-packed Sandwiches
    • 3.2.6. Prepared Salads
    • 3.2.7. Savory Baked Goods
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Cured Meats
    • 3.3.2. Fermented Meats
    • 3.3.3. Pates
    • 3.3.4. Pies and Savoury Appetisers
    • 3.3.5. Pre-packed Sandwiches
    • 3.3.6. Prepared Salads
    • 3.3.7. Savory Baked Goods

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Cured Meats
    • 4.1.2. Fermented Meats
    • 4.1.3. Pates
    • 4.1.4. Pies and Savoury Appetisers
    • 4.1.5. Pre-packed Sandwiches
    • 4.1.6. Prepared Salads
    • 4.1.7. Savory Baked Goods
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Cured Meats
    • 4.2.2. Fermented Meats
    • 4.2.3. Pates
    • 4.2.4. Pies and Savoury Appetisers
    • 4.2.5. Pre-packed Sandwiches
    • 4.2.6. Prepared Salads
    • 4.2.7. Savory Baked Goods

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Chilled and Deli Foods Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Cured Meats
    • 5.2.2. Fermented Meats
    • 5.2.3. Pates
    • 5.2.4. Pies and Savoury Appetisers
    • 5.2.5. Pre-packed Sandwiches
    • 5.2.6. Prepared Salads
    • 5.2.7. Savory Baked Goods

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Chilled and Deli Foods
    • 6.1.2. Cured Meats
    • 6.1.3. Fermented Meats
    • 6.1.4. Pates
    • 6.1.5. Pies and Savoury Appetisers
    • 6.1.6. Pre-packed Sandwiches
    • 6.1.7. Prepared Salads
    • 6.1.8. Savory Baked Goods

7. Consumption Impact: Market Valuation

  • 7.1. Chilled and Deli Foods Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Chilled and Deli Foods Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Chilled and Deli Foods Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Retailer Choice and Category Share Of Organized Retail

  • 8.1. Retailer Volume Share Of Organized Retail
    • 8.1.1. Retailer Volume Share Of Organized Retail in Chilled and Deli Foods
  • 8.2. Retailer Volume Share Of Organized Retail by Category
    • 8.2.1. Retail Share by Volume Of Organized Retail- Cured Meats
    • 8.2.2. Retail Share by Volume Of Organized Retail- Fermented Meats
    • 8.2.3. Retail Share by Volume Of Organized Retail- Pates
    • 8.2.4. Retail Share by Volume Of Organized Retail- Pies and Savoury Appetisers
    • 8.2.5. Retail Share by Volume Of Organized Retail- Pre-packed Sandwiches
    • 8.2.6. Retail Share by Volume Of Organized Retail- Prepared Salads
    • 8.2.7. Retail Share by Volume Of Organized Retail- Savory Baked Goods
  • 8.3. Profiles of End-Consumers of Chilled and Deli Foods, by Retailer Used
    • 8.3.1. Carrefour China
    • 8.3.2. Dashang Group
    • 8.3.3. New Cooperation Joint-stock trade chain CO., Ltd.
    • 8.3.4. Tesco China
    • 8.3.5. Wal-Mart Super center, China
    • 8.3.6. Wumart Stores. Group
    • 8.3.7. Other

9. Appendix

  • 9.1. About Canadean
  • 9.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Chilled and Deli Foods Market
  • Table 2: Foreign Exchange Rate - CNY vs. USD
  • Table 3: China Survey Respondent profile (weighted), 2012
  • Table 4: China Chilled and Deli Foods Value Share (%), by Age Groups, 2012
  • Table 5: China Chilled and Deli Foods Value Share (%), by Gender, 2012
  • Table 6: China Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 7: China Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
  • Table 8: China Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
  • Table 9: China Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
  • Table 10: China Cured Meats Consumer Group Share (% market value), 2012
  • Table 11: China Fermented Meats Consumer Group Share (% market value), 2012
  • Table 12: China Pates Consumer Group Share (% market value), 2012
  • Table 13: China Pies and Savoury Appetisers Consumer Group Share (% market value), 2012
  • Table 14: China Pre-packed Sandwiches Consumer Group Share (% market value), 2012
  • Table 15: China Prepared Salads Consumer Group Share (% market value), 2012
  • Table 16: China Savory Baked Goods Consumer Group Share (% market value), 2012
  • Table 17: China Total Cured Meats Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 18: China Total Fermented Meats Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 19: China Total Pates Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 20: China Total Pies and Savoury Appetisers Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 21: China Total Pre-packed Sandwiches Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 22: China Total Prepared Salads Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 23: China Total Savory Baked Goods Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 24: China Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 25: China Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 26: China Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 27: China Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 28: China Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 29: China Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 30: China Pies and Savoury Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 31: China Pies and Savoury Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 32: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 33: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 34: China Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 35: China Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 36: China Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 37: China Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 38: China Cured Meats Consumer Profiles (% consumers by sub-group), 2012
  • Table 39: China Fermented Meats Consumer Profiles (% consumers by sub-group), 2012
  • Table 40: China Pates Consumer Profiles (% consumers by sub-group), 2012
  • Table 41: China Pies and Savoury Appetisers Consumer Profiles (% consumers by sub-group), 2012
  • Table 42: China Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2012
  • Table 43: China Prepared Salads Consumer Profiles (% consumers by sub-group), 2012
  • Table 44: China Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2012
  • Table 45: China Chilled and Deli Foods Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 46: China Cured Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 47: China Fermented Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 48: China Pates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 49: China Pies and Savoury Appetisers Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 50: China Pre-packed Sandwiches Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 51: China Prepared Salads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 52: China Savory Baked Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 53: China Chilled and Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 54: China, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 55: China, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 56: China, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 57: China, Pies and Savoury Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 58: China, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 59: China, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 60: China, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 61: China Chilled and Deli Foods Market Value (Yuan Renminbi million), by Category, 2012
  • Table 62: China Chilled and Deli Foods Market Value (US$ million), by Category, 2012
  • Table 63: China Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
  • Table 64: China Chilled and Deli Foods Market Value (US$ million), by Category, 2012
  • Table 65: China Chilled and Deli Foods Expenditure Per Capita (Yuan Renminbi), by Category, 2012
  • Table 66: China Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
  • Table 67: China Chilled and Deli Foods Expenditure Per Household (Yuan Renminbi), by Category
  • Table 68: China Chilled and Deli Foods Expenditure Per Household (US$), by Category
  • Table 69: China Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
  • Table 70: China Chilled and Deli Foods Consumption Per Capita (Kg / Population), by Category, 2012
  • Table 71: China Chilled and Deli Foods Consumption Per Household (Kg / Households), by Category, 2012
  • Table 72: China Chilled and Deli Foods Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Kg m), 2012
  • Table 73: China Cured Meats Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 74: China Fermented Meats Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 75: China Pates Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 76: China Pies and Savoury Appetisers Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 77: China Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 78: China Prepared Salads Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 79: China Savory Baked Goods Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Table 80: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2012
  • Table 81: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2012
  • Table 82: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2012
  • Table 83: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2012
  • Table 84: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2012
  • Table 85: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2012
  • Table 86: China: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: China Chilled and Deli Foods Value Share (%), by Age Groups, 2012
  • Figure 3: China Chilled and Deli Foods Value Share (%), by Gender, 2012
  • Figure 4: China Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: China Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: China Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
  • Figure 7: China Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: China Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: China Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: China Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: China Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: China Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: China Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: China Pies and Savoury Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 15: China Pies and Savoury Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 16: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 17: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 18: China Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 19: China Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 20: China Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 21: China Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 22: China Chilled and Deli Foods Market Value (US$ million), by Category, 2012
  • Figure 23: China Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
  • Figure 24: China Chilled and Deli Foods Expenditure Per Household (US$), by Category
  • Figure 25: China Chilled and Deli Foods Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Kg m), 2012
  • Figure 26: China Cured Meats Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 27: China Fermented Meats Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 28: China Pates Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 29: China Pies and Savoury Appetisers Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 30: China Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 31: China Prepared Salads Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
  • Figure 32: China Savory Baked Goods Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
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